5 questions you should answer before scaling your IT business

scaling your business

When starting your IT business, the main focus is proving that it has worth for the market, that it could make money, and most importantly, that it provides useful services for a certain set of customers. When this first goal is achieved, it is time to look into scaling your business. The question here is, does […]

Employer Branding: best practices to make your IT business stand out

Employer Branding: best practices to make your business stand out

Work has become such an integral part of life that an average of 75% of applicants want to make sure that the company values and practices align with their own before investing their energy and focus in various rounds of interviews. For this reason, during the last decade employer branding has become a vital element […]

How do I write the best web copy?

Hoe scrhijf ik beste webtekest

Several studies have found that people absorb more information and focus better when reading from paper, rather than from a screen. This is because when reading from a screen you usually scroll through content and scan through information faster, which brings you to go through more text in a shorter time. This can often lead […]

Marketing as a Service: 7 benefits for IT businesses

7 benefits of Marketing as a Service

Marketing as a Service is a form of service whereby you get access to a complete external marketing team of specialists, supplied by an online marketing agency. You pay a fixed amount per month for this team similar to a subscription fee, depending on the number of services you require. This team effectively complements your […]

LinkedIn Advertising for IT: 10 Best Practices

Linkedin advertising for IT - 10 best practices

LinkedIn is one of the largest business networks globally and is therefore ideal to advertise on for companies that focus on the B2B market. With the advertising possibilities of LinkedIn you can bring your message to the attention of your specific target audience in a professional way. This is perfect for IT businesses with a […]

Google Analytics is under fire: how will this affect you?

Google Analytics is under fire

In recent months Google Analytics has come under fire. The reason for this is that it does not comply with the European AVG (or GDPR). For many, this was a shock as Google Analytics is used by many marketers and website owners to track the number of visitors to their website and their conversion goals. […]

Use Cialdini’s 6 principles of persuasion to generate more conversions

6 principles of persuasion

The psychologist Robert B. Cialdini has written what many marketers consider the go-to book when it comes to persuading potential customers. In his book ‘Influence’ he lists the 6 principles of persuasion that form the basis of any advertising or marketing campaign. But how can you implement these 6 principles to create more conversions on […]

Top 5 B2B lead generation challenges for IT businesses

b2b lead generation

The biggest challenges regarding B2B lead generation for IT companies can be summarized as: getting in touch with the target audience (36%), getting a predictable number of leads (38%) and setting up customer engagement campaigns (31%). In this blog, we dive into the top 5 most important challenges for IT companies regarding B2B lead generation. […]

How to set up Online Marketing goals to grow your IT business

How to set up efficient Online Marketing goals

At Leadgate Europe we think it’s important that our clients have a clear understanding of what they exactly want to achieve through their Online Marketing. That way we always know what their priorities are and how we can satisfy them best. In this blog article we will explain what exactly an online marketing goal should […]

Norman Vincent Peale

Dr. Norman Vincent Peale (1898–1993) was a minister and author (most notably of The Power of Positive Thinking) and a progenitor of the theory of “positive thinking”.

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Reid Hoffman

Reid Garrett Hoffman is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking.

Eddy Huang

Edwyn Charles Huang (born March 1, 1982) is an American film director, author, chef, restaurateur, food personality, producer, and attorney. He was a co-owner of BaoHaus, a gua bao restaurant in the East Village of Lower Manhattan.

Mother Theresa

Moeder Teresa, geboren als Agnes Gonxha Bojaxhiu (Skopje, 26 augustus 1910 – Calcutta, 5 september 1997), was een katholieke zuster, stichteres van de Missionarissen van Naastenliefde en Nobelprijswinnares voor de vrede. … In 2003 werd ze zalig verklaard en op 4 september 2016 volgde de heiligverklaring.

Warren Buffett

Warren Edward Buffett (Omaha (Nebraska), 30 augustus 1930) is een Amerikaans zakenman en investeerder. Hij is directeur en met een belang van 38% grootaandeelhouder van Berkshire Hathaway. Buffett staat al enkele decennia op de lijst van rijkste mensen ter wereld met in 2021 een geschat vermogen van 109 miljard dollar.