UX stands for User Experience. UX design aims to make the website match the visitors’ expectations and desires. You want your website visitors to perform certain actions and achieve certain goals. UI, User Interface Design, involves thinking about what goes on in the user’s head. Good UI design is an important aspect within a good user experience. Making the UI user-friendly gives users a better experience.

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Why is UX/UI design important?

Search engine algorithms like Google’s try to provide relevant solutions to our searches. To do this in the best way possible, search engines set various criteria for websites so they can be ranked. A fast website with structured content will be rated higher by Google.

The use of UX/UI provides:

Enthusiastic about the possibilities of UX/UI for your organization?

How Leadgate helps

Do you want to get started with UX/UI design to improve your website in different areas, but don’t yet know how? Our website optimization specialists are ready to help. For example, we conduct audits and draw up an optimization plan that suits your IT business. Are you curious about the possibilities in the field of UX/UI for your website? Contact us.

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Learn all about the advantages of outsourcing your online marketing​​

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