One of the most important aspects of good online marketing is that you ensure that you are constantly visible, but especially findable for your target audience. You do this by an optimal use of online advertising. You want to promote your brand to your target audience and stimulate their unmet needs through demand generation.
In general, visibility and demand are mostly generated through push channels. Think of LinkedIn, Facebook & Instagram Ads. On the other hand, when it comes to achieving optimal findability, pull channels such as Google Ads and Microsoft Ads have remained the most common platforms.
Google is the best known search engine and Google Ads is its leading advertising platform. It is essential that your website is easy to find. Besides Google Search, you can also use Google Display ads.
Does your target audience consist of companies? Then you can use LinkedIn Ads to advertise very precisely to your target audience and the DMU within the organizations you want to reach. This way you achieve optimal and highly focused visibility.
Microsoft Advertising, also known as Bing Ads, is Microsoft’s advertising platform. Although Bing has long ceased to be the largest search engine, it is still used by a significant portion of the world’ users.
Facebook and Instagram Ads have become increasingly popular platforms in recent times. Not as a direct lead channel, but certainly as a channel to generate employer branding and optimal visibility towards the target audience.
Reddit Ads is an ideal platform for IT companies because of its ability to specifically target your audience on one of the many IT-related subreddits. Not as a direct lead channel, but certainly as a channel for employer branding and optimal visibility.
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Do you have questions about how to take the online marketing of your IT business to the next level? Or do you have other online marketing related questions?
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