How do you present your organization online and where do you need to be active to reach the companies that are a good fit for your IT business? What do you need to communicate and which segment has the greatest need for your IT solutions? A digital marketing strategy that works is the one that is focused, verticalized and pragmatic.
At Leadgate Europe we create a digital marketing strategy that makes your company stand out from the crowd. We support you in making your organization unique and being seen online where you need to be seen online, communicating the storytelling that will resonate the most with your target audience.
Who is your target audience and how do you offer them added value? One way to answer these questions is to establish who your buyer persona is. This way you will create a solid foundation for the communication and the positioning of your business.
When you know what your target audience needs, you also know what your organization as a brand should communicate, what feeling it should evoke and what associations someone should have with it. Being aware of these aspects is essential for good branding.
What is the ideal customer journey for you and how do you map it out? Outlining your ideal customer journey requires great insight into your target audience and also depends on how your organization positions itself in relation to the competition.
You want to create content, but don’t actually have a plan? Start by drawing up a content strategy. This includes determining what content you will create for which target audience at what time, but also what the central message of all this content will be.
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Do you have questions about how to take the online marketing of your IT business to the next level? Or do you have other online marketing related questions?
Phone number: (+31) 10 268 1148
Address: Schiedamsedijk 50, 3011 ED Rotterdam, Netherlands
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