In this digital age of information-overload and an increasingly demanding audience, it has become more difficult to stand out as an IT company. But how can you stand out? By using videos!
Videos not only grab attention, they also hold it. Because they combine motion, sound and text, videos can convey a lot of information in a relatively short amount of time. In addition, our brains can also process images much faster than text. So if you only have a few seconds to grab attention, video is the way to go.
It is no longer a secret that video can work well to capture the attention of a target audience. A recent study by Wyzowl found that as many as 91% of companies use videos as a marketing tool. And that 96% of marketers consider video an important part of their marketing strategy.
In this blog article, we dive deeper into the benefits of video and explain the best videos to use for marketing your IT company.
The five most important benefits of video
More and more companies are using video within their online marketing strategy. But why is this so? This is due to the various benefits that video has to offer. We share the five most important ones with you here!
1. Videos drive high engagement on social media
On social media, you often use visual content to attract attention. This can be in the form of a photo, illustration or video. Did you know that social media posts with videos generate more views and engagement than posts with photos or illustrations? In addition, a video on social media generates 1200% more shares than text and image content combined. Engagement with videos is high, as 95% of a post is viewed when it is a video, compared to 10% when they can only read text.
So videos really do seem to attract more attention than text and/or images. Social media users are often more inclined to watch videos and (if they are compelling enough) watch them to the end. This ensures high engagement with the message and your business. Whether it’s for YouTube, Instagram reels, Tik Tok videos or Facebook stories, videos are being watched more than ever on social media.
2. Make an emotional connection with your audience
Videos often convey emotions better than other types of content. What is the benefit of this? This emotional engagement can lead to a deeper connection between the audience and the brand. That’s because you see and hear a person speaking. In addition, videos are great for telling information as a story. These stories can create an emotional connection, making the story in the video more likely to stick.
Several studies show that the human brain has a special place for faces (special so-called “neural circuits” that respond only to faces). Moreover, a voice narrating in a video is often more engaging and credible than text that you can only read.
Which would appeal to you more? A personalized video message or reading a text with the same information? There is a good chance that you will choose a video because it feels a lot more personal, takes less effort to listen to and is less boring. A nice bonus is that a video message is often longer and better remembered than plain text.
3. A suitable tool to increase your brand awareness
Videos allow you to present your brand in a creative way, which can lead to higher brand awareness and make it easier to stick with your audience. Additionally, videos can showcase your company’s personality and values, making it easier for customers to connect with your company on a personal level.
4. Explain and demonstrate complext products and processes
Videos are an excellent way to explain and demonstrate complex products or services. They can help make technical aspects clearer and convince potential customers. You can see this clearly in this video.
5. Wide reach by sharing videos
Videos are widely shared on social media and other platforms, such as WhatsApp. This is because people like to share interesting and engaging videos with others. 51% of people are more likely to share video with their friends than any other type of content, making video easily the most ‘shareable’ type of online content. Video is therefore a good way to grow your reach exponentially.
Which videos are best to use for marketing your IT company?
There are many different types of videos, think feature films and animations, instructional videos on YouTube or your company video on your website. Even a screen recording is a video you can use for marketing your company. So there are many different types of videos. But which types are really suitable to use for the marketing of your IT company? We list them for you below.
Briefly introduce yourself to customers with an introduction video
Introductory videos often provide a brief overview of your company, your mission, vision and the key products or services you offer. They are ideal for introducing your business or attracting new customers who are not yet familiar with the brand.
Show your company culture through a vlog or corporate video
With a vlog or corporate video, you give a behind-the-scenes look at your company, but more importantly, you give an idea of the culture and the people who work at your company. Why is this important? This helps build a personal connection with your company and brand. This way, you can appeal to potential customers who are interested in your company’s corporate culture and values. You can also use this type of video for employer branding and attracting new staff.
Show how great your product or service is with a demonstration video
You can describe how your product solves your customers’ problems, but it is even better to demonstrate it. Demonstration videos allow your company to show products or services in action. With this, you show potential customers how your product works, what the benefits are and how it can solve their problems. Product demonstrations can also help build trust and convince customers to make a purchase.
Address customer challenges in an instructional or how-to video
By using an instructional or how-to video, you can show that you understand your target audience’s challenges and can solve them for them. In this type of video, you can show in a fairly personal and clear way how you address their challenges or teach your customers new skills for which they will be eternally grateful. In addition, these types of videos are also often shared because they are seen as useful and valuable content. So this is a great way to create more exposure and brand awareness with video!
Create interaction with your target audience through webinars and presentations
Webinars are live or recorded and watched back later. They are like educational events that you can use to share your in-depth knowledge, demonstrate your thought leadership and improve engagement with your target audience.
Share experiences with a face and voice in review videos
Authentic reviews are powerful tools for gaining the trust of potential customers. Often, you can often read several reviews, but you cannot see who provided them. In videos you can gauge just a little better whether they are real customers and how sincere they are about their experiences.
Explain complex products and processes in an animated video
To explain the operation of software, IT infrastructures or processes, it is useful to use an animation video. Why? Because it can be quite difficult to explain such abstract and complex topics with just text or to capture them in real images. It appeals more to the imagination to show this in an animation. An animation is ideal for explaining complex concepts in an engaging and visually appealing way.
Which video you choose depends on your company’s specific marketing goals, as well as what the target audience is and what message you want to convey. It is also wise to use a mix of different videos to reach a wider audience. At Leadgate Europe we’d like to think along with you about this!
Interesting for your IT company?
Videos are interesting for companies that want more engagement with their target audience and want to increase their reach. Within Leadgate we have specialists in the field of video content. We can help you with the challenges discussed. Do you have questions about how the use of videos can benefit your IT business even more? Or do you have other online marketing related questions? Feel free to let us know! Call 010 268 1148 or send an email to info@leadgate.eu.
