With approximately 7 million users worldwide, Bing is one of the largest search engines of the moment. Microsoft Advertising (formerly Bing Ads) is Microsoft’s advertising platform. This platform offers you the opportunity to showcase your products or services to visitors. With Microsoft Advertising, you can create targeted and relevant ads based on keywords, demographics and locations.
Because search engine advertising is set up for search terms, it is sometimes challenging to only reach your B2B audience. The advantage of Microsoft Ads is that this search engine is often set as the default on business desktops.
Due to lower search volumes, Microsoft Ads is less popular within the online advertising landscape. This makes it relatively cheaper to generate reach through the Microsoft Ads platform.
Because of the link with LinkedIn Ads, Microsoft Ads offers the opportunity to target not only keywords but also company name/company size/job function. Unfortunately, it is currently not possible to use these functionalities in the Netherlands. However, we expect this to be launched in the near future.
Enthusiastic about the possibilities of advertising with Microsoft Ads?
By using Microsoft Advertising, you can increase the online presence of your IT company and reach your target audience as much as possible. With our knowledge and experience in online marketing and the IT industry, we can help create targeted Microsoft Ads that resonate with your company’s target audience. Our online advertising specialists are ready to help you with advice that fits your business.
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Do you have questions about how to take the online marketing of your IT business to the next level? Or do you have other online marketing related questions?
Phone number: (+31) 10 268 1148
Address: Schiedamsedijk 50, 3011 ED Rotterdam, Netherlands
E-mail: info@leadgate.eu
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