With relevant content you can appeal to your target audience and demonstrate your IT expertise. Think of blogs and white papers in which you share insights, reference cases in which you demonstrate your added value to customers and product papers in which you explain your complex product or service in detail.
A combination of these different forms of content ensures that as an IT company you share in-depth insights, offer solutions to specific problems and show how your IT solutions add value for potential customers.
By web texts, we mean the texts that appear on your regular web pages. A page like this one, so to speak. We provide clear texts that convince or inspire the reader and in addition we take into account SEO goals.
Blogs are written to provide a glimpse into the wealth of knowledge your organization has. For example, you write about current trends and developments or you elaborate on a particular line of thought. Everything to further inspire your target audience.
White papers offer information and go beyond just inspiring. They are high-quality content with which you want to inform your reader more deeply about a certain subject. With this kind of content you show that you are a real expert.
Do you do great projects or have good collaborations with your clients? Then be sure to start writing reference cases. In these cases you show very clearly how you and the client face challenges and overcome them together.
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