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AI in IT marketing

AI has become inseparable from today’s marketing world. In B2B marketing, it sometimes feels like there’s no other topic being discussed. Texts, campaigns, visuals: everything can now be generated by AI. But does that truly make your marketing better? We don’t believe so.

AI is not a replacement for marketers. It’s a tool that accelerates processes and makes them smarter. The real difference is still made by strategy, creativity, and deep market knowledge. That’s where Leadgate comes in.

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What AI can and cannot do in marketing

AI offers powerful opportunities:

  • Faster segmentation of databases and target audiences
  • Generating variations for copy and visuals
  • Accelerating data analysis and uncovering patterns
  • Making marketing automation smarter and more efficient

But AI cannot define your vision, shape your messaging, or safeguard your strategy. That remains human work. The real value for your marketing lies in the combination of both: the speed of AI and the strategic choices of experience marketeers.

Why AI is valuable for IT, Tech and SaaS companies

For IT marketers, campaigns are often complex. You’re dealing with long sales cycles, multiple decision makers, and highly specialized propositions. This is where AI in B2B marketing can truly make a difference:

  • More efficient testing and optimization of advertising
  • Faster production of content tailored to different DMUs
  • Immediate insights from data to make better strategic choices


In short, AI makes B2B marketing scalable without compromising quality or relevance.

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Our approach: AI integrated into Marketing as a Service

At Leadgate, we don’t use AI as a one-off project, but as an integral part of our Marketing as a Service model. Concretely, we apply AI across multiple areas. 

This way, marketers stay in control while AI delivers speed, scalability, and efficiency.

The benefits in practice

With AI, we strengthen what we already do best: making B2B marketing for IT, Tech and SaaS companies measurably better.

Frequently asked questions about AI in marketing

No. AI supports, but strategy and creativity remain human work.

No. Ai helps with the basics, while our specialists ensure content matches your target audience and tone of voice.

AI can make processes more efficient and save time, helping you get more value from your budget. But real results still come from strategy, creativity, and smart use of AI combined with human expertise.

No, AI is strongest in repetitive tasks, data processing, and generating variations. For strategy, positioning, and creative concepts, human input is still essential. We use AI only where it adds real value.

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Dr. Norman Vincent Peale (1898–1993) was a minister and author (most notably of The Power of Positive Thinking) and a progenitor of the theory of “positive thinking”.

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