AI offers powerful opportunities:
- Faster segmentation of databases and target audiences
- Generating variations for copy and visuals
- Accelerating data analysis and uncovering patterns
- Making marketing automation smarter and more efficient
But AI cannot define your vision, shape your messaging, or safeguard your strategy. That remains human work. The real value for your marketing lies in the combination of both: the speed of AI and the strategic choices of experience marketeers.