Use Cialdini’s 6 principles of persuasion to generate more conversions

6 principles of persuasion

The psychologist Robert B. Cialdini has written what many marketers consider the go-to book when it comes to persuading potential customers. In his book ‘Influence’ he lists the 6 principles of persuasion that form the basis of any advertising or marketing campaign. But how can you implement these 6 principles to create more conversions on […]