{"id":8190,"date":"2019-07-24T16:50:02","date_gmt":"2019-07-24T16:50:02","guid":{"rendered":"https:\/\/leadgate.nl\/?p=8190"},"modified":"2022-12-30T14:06:41","modified_gmt":"2022-12-30T14:06:41","slug":"een-online-marketingdoelstelling-opstellen","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/","title":{"rendered":"Een online marketingdoelstelling opstellen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8190\" class=\"elementor elementor-8190\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-0ec63a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec63a0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954454a\" data-id=\"954454a\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116f05f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"116f05f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Bij Leadgate Europe vinden wij het belangrijk dat onze klanten voor zichzelf helder hebben wat zij precies willen bereiken met hun online marketingactiviteiten. Op die manier weten wij, als verlengstuk van jouw marketingafdeling, wat de targets zijn en hoe we vervolgens onze creativiteit kunnen inzetten om deze te behalen. In deze blog leggen wij je stap voor stap uit wat een online marketingdoelstelling precies is en hoe je deze kunt opstellen.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e185 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6f9e185\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Wat is een online marketingdoelstelling?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d65d03 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0d65d03\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Een online marketingdoelstelling is een meetbare doelstelling die de eindsituatie beschrijft die een bedrijf wilt bereiken door middel van het uitvoeren van online marketingactiviteiten. Een online marketingdoelstelling komt altijd voort uit de bedrijfsdoelstelling en wordt gemeten middels KPI\u2019s (Kritieke Prestatie Indicatoren) in aantallen of percentages. Een bedrijfsdoelstelling bestaat uit de missie en visie van jouw onderneming. Vervolgens is de online marketingdoelstelling de vertaalslag van jouw bedrijfsdoelstelling. Vanuit deze doelstelling volgt weer een strategie en uiteindelijk de uitvoering. Hieronder een aantal voorbeelden van missie, visie en de online marketingdoelstelling.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f14f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9b3f14f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Soorten online marketingdoelstellingen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e3283 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"36e3283\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Een online marketingdoelstelling is de aanpak van jouw bedrijfsdoelstelling. Beide doelstellingen moeten altijd overeenkomen. Voorbeelden van online marketingdoelstellingen:<\/p><ul><li>Verhogen van de sales;<\/li><li>Het genereren van leads;<\/li><li>Nieuwe klanten aantrekken;<\/li><li>Het verbeteren van de klantloyaliteit;<\/li><li>Up-sell of cross-sell;\u00a0<\/li><li>Brand Awareness verbeteren;<\/li><li>Verhogen van de klanttevredenheid;<\/li><li>Een nieuwe dienst of oplossing lanceren;<\/li><li>Rebranding of herpositionering;<\/li><li>Verhogen websitebezoekers;<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200340e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"200340e\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Een online marketingdoelstelling formuleren<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bbade ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"33bbade\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voor het formuleren van een gebruik je de SMART-principe. Het SMART-principe is management- of pedagogenjargon voor het eenvoudig en eenduidig opstellen en controleren van doelstellingen (<a href=\"https:\/\/nl.wikipedia.org\/wiki\/SMART-principe\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a>). De letters van het SMART-principe staan voor:\u00a0<\/p><ul><li><b>Specifiek:<\/b>\u00a0Beschrijf wat je precies wilt gaan doen. Bijvoorbeeld een maandelijkse stijging van 5% in het aantal Marketing Qualified Leads;\u00a0<\/li><li><b>Meetbaar:<\/b>\u00a0Je drukt je doelstelling uit in een meetbare getal of percentage zodat het meetbaar is. Bijvoorbeeld: 100 Marketing Qualified Leads in een jaar.\u00a0<\/li><li><b>Acceptabel:<\/b>\u00a0Er moet voldoende draagvlak voor de doelstelling zijn, zeker wanneer je deze opstelt voor heel team. Het marketingteam moet het bijvoorbeeld wel eens zijn met de geformuleerde marketingdoelstelling;\u00a0<\/li><li><b>Realistisch:<\/b>\u00a0De doelstelling moet haalbaar zijn. Als je bijvoorbeeld vorig jaar maar 5 Marketing Qualified Leads hebt behaald, is het niet realistisch om te stellen dat dit er volgend jaar 100 moet zijn;\u00a0<\/li><li><b>Tijdsgebonden:<\/b>\u00a0De doelstelling moet verbonden zijn aan een bepaalde periode (vaak een jaar) zodat gemeten kan worden of de doelstelling behaald is.\u00a0<\/li><\/ul><p>Een voorbeeld van een SMART-doelstelling is:\u00a0\u2018\u2019<i>Op 31 december 2019 moet het marketingteam 100 MQL\u2019s hebben gegenereerd die het salesteam kan opvangen.\u2019\u2019\u00a0<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786bc11 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"786bc11\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Breng jouw marketing- en salesfunnel in kaart\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0323361 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0323361\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Een belangrijk actiepunt bij het formuleren van een realistische online marketingdoelstelling, is het in kaart brengen van jouw huidige data. Je kunt natuurlijk wel 100 MQL\u2019s per jaar willen genereren, maar als uit de data blijkt dat het er nu maar 10 per jaar zijn dan kun je je afvragen of de doelstelling wel realistisch is. Je brengt jouw marketingdata inzichtelijk door de marketing- en salesfunnel aan elkaar te koppelen. Zie onderstaand voorbeeld.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f774612 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"f774612\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"316\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/08\/oude-situatie-vs-nieuwe-situatie-1024x404-1.jpg\" class=\"attachment-large size-large wp-image-8194\" alt=\"oude-situatie-vs-nieuwe-situatie-1024x404\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/08\/oude-situatie-vs-nieuwe-situatie-1024x404-1.jpg 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/08\/oude-situatie-vs-nieuwe-situatie-1024x404-1-300x118.jpg 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/08\/oude-situatie-vs-nieuwe-situatie-1024x404-1-768x303.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbbdf99 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"cbbdf99\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In de bovenstaande afbeeldingen zie je de conversiepercentages van de oude en nieuwe situatie uitgetekend. Er is duidelijk te zien dat de oude situatie met 400 aanvragen maar \u00e9\u00e9n of twee klanten oplevert. Door conversie optimalisatie in te zetten om zo de aanvragen te verdubbelen, zie je dat in de nieuwe situatie het aantal klanten verdubbelt. Voor realisatie van jouw online marketingdoelstelling is het dus essentieel dat je kijkt in welke fase van de funnel je het meeste resultaat bereikt. Doorgaans hebben de fasen aan de top van de marketingfunnel meer invloed omdat deze het langst doorwerken. In ons voorbeeld moeten we nu minimaal het aantal websitebezoekers verhogen naar 25000 (25000 x 8%) x 5%) om de doelstelling van 100 MQL\u2019s te bereiken.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fa1fe ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"99fa1fe\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tot slot..<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820d341 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"820d341\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"text\"><p><strong>Nu je alle handvaten hebt voor het opstellen van de online marketingdoelstellingen voor jouw IT-organisatie is het tijd om na te gaan denken over <span style=\"text-decoration: underline;\"><a href=\"https:\/\/leadgate.eu\/blog\/een-online-marketingstrategie-opstellen\/\" target=\"_blank\" rel=\"noopener\">het opstellen van je online marketingstrategie<\/a><\/span>. In onze blog vertellen we je aan de hand van 7 essenti\u00eble elementen hier meer over.\u00a0Heb je nog andere vragen over het opstellen van online marketingdoelstellingen? Neem dan gerust contact op door ons te bellen op 010 &#8211; 268 1148 of stuur een mailtje naar <a href=\"mailto:info@leadgate.eu\" target=\"_blank\" rel=\"noopener\">info@leadgate.eu<\/a>.\u00a0<\/strong><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba9d32 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-global elementor-global-5854 elementor-widget-jet-button\" data-id=\"fba9d32\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bij Leadgate Europe vinden wij het belangrijk dat onze klanten voor zichzelf helder hebben wat zij precies willen bereiken met hun online marketingactiviteiten. Op die manier weten wij, als verlengstuk van jouw marketingafdeling, wat de targets zijn en hoe we vervolgens onze creativiteit kunnen inzetten om deze te behalen. In deze blog leggen wij je [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[71,109,110,111,44,171],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Een online marketingdoelstelling opstellen - Leadgate<\/title>\n<meta name=\"description\" content=\"In deze blog leggen wij je stap voor stap uit wat een online marketingdoelstelling precies is en hoe je deze kunt opstellen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Een online marketingdoelstelling opstellen - Leadgate\" \/>\n<meta property=\"og:description\" content=\"In deze blog leggen wij je stap voor stap uit wat een online marketingdoelstelling precies is en hoe je deze kunt opstellen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/\" \/>\n<meta property=\"og:site_name\" content=\"Leadgate\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-24T16:50:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-30T14:06:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/08\/Een-online-marketingdoelstelling-opstellen.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Loes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/\"},\"author\":{\"name\":\"Loes\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/d417608a086ce602fee42e634d195c38\"},\"headline\":\"Een online marketingdoelstelling opstellen\",\"datePublished\":\"2019-07-24T16:50:02+00:00\",\"dateModified\":\"2022-12-30T14:06:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/\"},\"wordCount\":683,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#organization\"},\"keywords\":[\"Lead Generation\",\"LeadFunnel\",\"Marketing\",\"Marketingplan\",\"Online Marketing\",\"Strategie\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/\",\"url\":\"https:\/\/leadgate.eu\/nl\/blog\/een-online-marketingdoelstelling-opstellen\/\",\"name\":\"Een online marketingdoelstelling opstellen - 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