{"id":5589,"date":"2020-10-28T13:04:57","date_gmt":"2020-10-28T13:04:57","guid":{"rendered":"https:\/\/leadgate.nl\/?p=5589"},"modified":"2024-07-26T12:19:09","modified_gmt":"2024-07-26T10:19:09","slug":"8-online-marketing-trends-voor-it-organisaties-in-2021","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/8-online-marketing-trends-voor-it-organisaties-in-2021\/","title":{"rendered":"8 online marketing trends voor IT-organisaties in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5589\" class=\"elementor elementor-5589\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec63a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec63a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954454a\" data-id=\"954454a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116f05f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"116f05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2020 was een turbulent jaar. Het online marketingplan moest scherp aangepast worden, doordat de digitalisering nog sneller in gang werd gezet door Covid-19. De online klantreis is daardoor nog nooit zo belangrijk geweest als de afgelopen maanden en de urgentie van online marketing, automatisering en leadgeneratie blijft ook in 2021 toenemen.<\/strong><\/p><p><strong>Nu is het zaak om je marketingbudget af te stemmen, de KPI\u2019s op te stellen en jouw online marketingstrategie te bepalen voor 2021. Als online marketing specialist voor IT-bedrijven weten wij dat dit aardig wat werk is. Zo moet je bijvoorbeeld veel informatie opzoeken over de nieuwe ontwikkelingen waar je op in gaat spelen. Deze vormen de basis van jouw online marketingstrategie voor volgend jaar. Speciaal om deze reden hebben we een inhoudelijke samenvatting gemaakt met 8 belangrijke online marketing trends voor IT-bedrijven in 2021.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e185 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6f9e185\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 1 \u2013 Grotere focus op marketing automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d65d03 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0d65d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation is de\u00a0<a href=\"https:\/\/www.wigzo.com\/blog\/marketing-automation-tools-for-e-commerce\/#State_of_Marketing_Automation_in_2020\" target=\"_blank\" rel=\"noopener\">snelst groeiende marketing technologie<\/a>\u00a0in 2020. Waar het voorheen werd ge\u00efntegreerd bij enterprise-bedrijven, wordt het steeds vaker omarmd door de mkb IT-bedrijven. Het voordeel van marketing automation is dat, wanneer iemand jouw content gedownload heeft via jouw online kanalen, je deze lead verder kunt opwarmen voor jouw product of dienst door middel van geautomatiseerde opvolging via marketingkanalen. Hiermee kun je op basis van online acties specifieke e-mails versturen aan jouw potenti\u00eble klant om ze zo verder door de klantreis heen te begeleiden, voordat jouw salesafdeling ze benadert. Op dit moment is de markt van de marketing automation\u00a0<a href=\"https:\/\/komarketing.com\/blog\/b2b-marketing-automation-trends-for-b2b-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">$7,2 miljard<\/a>\u00a0waard en het wordt voorspeld dat dit de komende drie jaar met gemiddeld $2,5 miljard per jaar groeit. Loop dus niet achter de feiten aan en zet de nieuwe marketing automation ontwikkelingen hoog op je online marketing prioriteitenlijstje voor 2021.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f14f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9b3f14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 2 \u2013 Account based marketing voor de ideale klantreis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e3283 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"36e3283\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Account based marketing (ABM) wordt steeds belangrijker voor IT-bedrijven met een B2B-doelgroep. Bij ABM ga je na welke bedrijven (accounts) jij als ideale klant ziet. Vervolgens benader je de decision making unit (DMU) binnen deze bedrijven alsof ze een aparte markt zijn. Dit kun je doen door rijke content aan te bieden die een oplossing vormt op hun probleem. Via LinkedIn Ads kun je gericht deze DMU benaderen door specifieke targeting op functietitels, branches en senioriteitsniveaus. Zo bereik je alleen de personen en bedrijven die je wilt bereiken, zonder onnodige massacommunicatie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200340e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"200340e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 3 \u2013 Chatbots<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bbade ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"33bbade\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.thetechlearn.com\/digital-marketing-trends\/#Infographic-of-Digital-Marketing-Trends-2021\" target=\"_blank\" rel=\"noopener\">Mindshare ondervond dat 63%<\/a>\u00a0van de online consumenten de voorkeur geeft aan chatbots ten opzichte van andere customer service kanalen. Uit een onlangs uitgevoerde enqu\u00eate is gebleken dat men hier drie voordelen van inziet:<\/p><ul><li>64% van de respondenten vond de 24\/7 service een pluspunt;<\/li><li>55% vindt de directe reactie prettig;<\/li><li>55% vindt het fijn dat ze snel antwoorden krijgen op simpele vragen.<\/li><\/ul><p>Gartner onderzocht dat chatbots, met 85%, als grootste communicatiemiddel gebruikt wordt voor customer service interacties. Naast het feit dat de consument chatbots als zeer prettig ervaren, verzamel jij als IT-bedrijf veel meer data over je websitebezoeker en kun jij de chatbots zodanig optimaliseren dat deze zorgen voor een hogere mate van engagement en meer conversies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786bc11 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"786bc11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 4 \u2013 Personalisatie in content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0323361 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0323361\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Klanten hebben steeds meer behoefte aan gepersonaliseerde content die inspeelt op hun probleem. Gartner stelt vast dat in 2020\u00a0<a href=\"https:\/\/www.thetechlearn.com\/digital-marketing-trends\/#Infographic-of-Digital-Marketing-Trends-2021\" target=\"_blank\" rel=\"noopener\">minimaal 90%<\/a>\u00a0van alle online advertenties gebruik maakt van personalisatie. Dit resulteert namelijk in terugkerende klanten en hogere conversieratio\u2019s. Gartner onderzocht de markt en beweert dat maar liefst\u00a0<a href=\"https:\/\/www.thetechlearn.com\/digital-marketing-trends\/#Infographic-of-Digital-Marketing-Trends-2021\" target=\"_blank\" rel=\"noopener\">63%<\/a>\u00a0van de consumenten ge\u00efrriteerd raakt door onpersoonlijke advertenties. Het is daarom zaak om gepersonaliseerde content in te zetten met daarin oplossingen voor een probleem van de doelgroep die je benadert. Dit geldt voor advertenties in zoekmachines tot aan social media, webcontent en e-mails. Voorheen werd dit vaak alleen toegepast in de leadgeneratie fase of in after-sales. Het wordt steeds belangrijker om personalisatie ook in de awareness fase toe te passen. Dit vraagt uiteraard wel om een ge\u00fcpdatete database en duidelijke inzicht in de klantreis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e30cd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"e5e30cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 5 \u2013 Voice search voor online zoekoptimalisatie en webcontent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1295943 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1295943\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voice search stelt de zoeker in staat om via spraakopdrachten hun vraag online te stellen, zodat zij\u00a0daar relevante antwoorden op krijgen. Vaak worden ze dan doorverwezen naar specifieke landingspagina\u2019s die geoptimaliseerd zijn op voice search door middel van content. De zoeker kan dit bijvoorbeeld gebruiken via Siri, Google Home of Alexa. Alleen in 2020 al wordt\u00a0<a href=\"https:\/\/www.thetechlearn.com\/digital-marketing-trends\/#Infographic-of-Digital-Marketing-Trends-2021\" target=\"_blank\" rel=\"noopener\">de helft<\/a>\u00a0van alle online zoekopdrachten uitgevoerd via voice search. Verwacht wordt dat dit de komende jaren blijft toenemen. Houd hier als marketing manager rekening mee en voorzie je website van relevante content die SEO-geoptimaliseerd is.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4e13f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4d4e13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 6 \u2013 Videocontent van 20 minuten of langer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2273d7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a2273d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naast SEO-geoptimaliseerde content ga je in 2021 ook meer zogenaamde\u00a0<a href=\"https:\/\/www.thetechlearn.com\/digital-marketing-trends\/#Infographic-of-Digital-Marketing-Trends-2021\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">\u2018long-form video<\/span><\/a>\u00a0content\u2019 terugzien. In 2016 keek nog maar 25% van de smartphone-gebruikers naar video\u2019s langer dan 20 minuten. Anno 2020 is dit percentage toegenomen met maar liefst 54%. Een voorbeeld van long-form video is een webinar die je vaak inzet voor de \u2018consideration\u2019 fase. Vanuit die fase wil je de consument in zijn klantreis voorzien van informatie en bouw je binding op. Daarnaast wordt de duur van het bezoek op de\u00a0 website langer, zie je hogere conversieratio\u2019s en heb je meer zichtbaarheid op YouTube als je de video embed vanuit dit kanaal. Deze vorm van content is dus ideaal voor het genereren van leads en het bouwen van een merk. De videocontent kun je uiteraard ook goed gebruiken als lead magnet voor LinkedIn advertenties.<\/p><p>Wij bij Leadgate kennen de IT-branche en weten door onze ervaring en specialisatie op welke\u00a0zoektermen gezocht wordt binnen deze branche. En nog belangrijker, op welke manier we kwalitatief goede leads kunnen genereren voor onze klanten. Wij zien de huidige ontwikkelingen waaronder de Google Ads update dan ook als een mooie uitdaging, omdat het Google Ads platform nog steeds van grote waarde blijft. Google Ads blijft namelijk een essentieel onderdeel van leadgeneratie voor iedere online marketeer en een waardevol kanaal voor elke ondernemer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fba786 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"1fba786\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/07\/pexels-edward-jenner-4031820-200x300-1.jpg\" class=\"attachment-large size-large wp-image-5595\" alt=\"marketing trends it\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0091171 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"0091171\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 7 \u2013 Artificial Intelligence (AI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b5f91 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b9b5f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als marketing manager van een IT-bedrijf ontkom je er bijna niet meer aan om niets met AI te doen.\u00a0<a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/digital-marketing-trends-innovation\/\" target=\"_blank\" rel=\"noopener\">AI is waardevol<\/a>\u00a0voor het verbeteren van je communicatie, geeft inzichten in de verzamelde data, consumentenpatronen worden geanalyseerd en het zorgt ervoor dat veel handmatige taken geautomatiseerd worden, zodat je meer tijd hebt voor je website-optimalisatie. De afgelopen vier jaar is het gebruik van AI binnen bedrijven met maar liefst\u00a0<a href=\"https:\/\/www.thetechlearn.com\/digital-marketing-trends\/#Infographic-of-Digital-Marketing-Trends-2021\" target=\"_blank\" rel=\"noopener\">270%<\/a>\u00a0toegenomen. Een aantal simpele voorbeelden die weergeven welke taken uitgevoerd kunnen worden door AI zijn:\u00a0<\/p><ul><li>De basis van customer service communicatie, zoals via chatbots;<\/li><li>Productaanbevelingen;<\/li><li>Personalisatie en automatische segmentatie van e-mailmarketing;<\/li><li>Programmatic advertising (zie trend 6);<\/li><li>Social listening.<\/li><\/ul><p>Als marketing manager van een IT-bedrijf ben je een spin in het web en wat een opluchting zou het zijn als je een deel van jouw taken kan automatiseren en daardoor ook nog eens meer data krijgt, zodat je meer bewuste keuzes kunt maken voor verdere website-optimalisaties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bee707 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4bee707\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 8 \u2013 Programmatic advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bc1e8 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"19bc1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Programmatic advertising verandert de wereld van online display advertising. Programmatic is het gebruik van AI en automatisering voor het inkopen van advertentieruimte. Dit stelt ons in staat om real-time de juiste doelgroepen op het juiste moment te targeten.\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/us-programmatic-digital-display-ad-spending\" target=\"_blank\" rel=\"noopener\">Volgens de eMarketer<\/a>, wordt verwacht dat 88,7% van alle mobiele display advertenties, geautomatiseerd gaan verlopen in 2021. Voor Noord-Amerika betreft dit alleen al een waarde van $46,68 miljard. Hierin kan je dus zeker niet achterblijven met je marketingplan. Anders is de concurrent je voor en worden haar advertenties, en niet die van jou, aan jouw potenti\u00eble klant getoond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd9c20 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"7bd9c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waar de basis om draait<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada4bcb ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ada4bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De bovenstaande 8 trends voor 2021 staan nu hopelijk op je prioriteitenlijstje voor je online marketingplan, want als jij het niet doet, dan doet je concurrent het wel. Echter moet je niet de basis van online marketing vergeten en dan is de marketing funnel. Ga voor campagnes met een focus op een gedetailleerde doelgroep en strategische campagnes waarbij je focust op het awareness-consideration-conversion principe, zodat de engagement groeit en bijdraagt aan het bereiken van je doelen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99fa1fe ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"99fa1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tot slot<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820d341 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"820d341\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text\">\n<p><b>Wij zien de trends voor 2021 als cruciaal voor het succesvol optimaliseren van je website, het genereren van leads en het verhogen van je conversieratio\u2019s. Weet dat je er zeker niet alleen voor staat en dat wij hier zijn om jou te helpen met online marketing. Heb je nog vragen naar aanleiding van onze blog?&nbsp;<\/b><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); word-spacing: var( --e-global-typography-text-word-spacing );\">Neem dan gerust contact met ons op. Bel naar 010 268 1148 of stuur een e-mail naar <a href=\"mailto:info@leadgate.eu\">info@leadgate.eu<\/a>.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a332e leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-global elementor-global-5854 elementor-widget-jet-button\" data-id=\"b4a332e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2020 was een turbulent jaar. Het online marketingplan moest scherp aangepast worden, doordat de digitalisering nog sneller in gang werd gezet door Covid-19. De online klantreis is daardoor nog nooit zo belangrijk geweest als de afgelopen maanden en de urgentie van online marketing, automatisering en leadgeneratie blijft ook in 2021 toenemen. Nu is het zaak [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":5590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[44,61],"class_list":["post-5589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-online-marketing","tag-online-marketing-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 online marketing trends voor IT-organisaties in 2021 - Leadgate<\/title>\n<meta name=\"description\" content=\"Ben jij op de hoogte van de online marketing trends voor 2021? 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