{"id":29019,"date":"2026-09-14T22:14:05","date_gmt":"2026-09-14T20:14:05","guid":{"rendered":"https:\/\/leadgate.eu\/?p=29019"},"modified":"2026-09-14T22:14:14","modified_gmt":"2026-09-14T20:14:14","slug":"adverteren-in-chatgpt-b2b-it","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/adverteren-in-chatgpt-b2b-it\/","title":{"rendered":"Adverteren in ChatGPT: wat B2B-marketeers bij IT-bedrijven nu moeten weten"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29019\" class=\"elementor elementor-29019\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c74cc9 e-flex e-con-boxed e-con e-parent\" data-id=\"2c74cc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a321310 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a321310\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ChatGPT Ads zijn live. En dus begint de bekende reflex.<\/span><\/p><p><span style=\"font-weight: 400;\">Moeten we hier iets mee?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Kunnen we al adverteren?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Wat kost het?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Gaan we achterlopen als we nu niet testen?<\/span><\/p><p><span style=\"font-weight: 400;\">Logische vragen. Maar voor B2B-marketeers bij IT-bedrijven is de belangrijkste vraag een andere: \u201c<\/span><b>past adverteren in ChatGPT bij hoe onze doelgroep zoekt, vergelijkt en beslist?\u201d<\/b><\/p><p><span style=\"font-weight: 400;\">Want ChatGPT is geen nieuw Google Ads-kanaal. En ook geen LinkedIn Ads met een AI-laag eroverheen. Mensen gebruiken ChatGPT anders. Ze stellen vragen, leggen context uit, vergelijken opties en vragen om hulp bij beslissingen.<\/span><\/p><p><span style=\"font-weight: 400;\">Dat maakt ChatGPT Ads interessant. Maar ook ingewikkeld.<\/span><\/p><p><span style=\"font-weight: 400;\">Zeker in B2B IT, waar deals vaak lang duren, meerdere stakeholders betrokken zijn en \u00e9\u00e9n klik zelden iets zegt over koopintentie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a3722b e-flex e-con-boxed e-con e-parent\" data-id=\"3a3722b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bc31c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"a2bc31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kernpunten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e90711 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"7e90711\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ChatGPT Ads verschijnen als duidelijk gelabelde advertenties, los van het antwoord van ChatGPT. OpenAI stelt dat advertenties de antwoorden niet be\u00efnvloeden.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OpenAI heeft ChatGPT Ads uitgebreid naar 31 Europese markten, waaronder Nederland.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertenties worden volgens OpenAI getoond aan gebruikers van Free- en Go-abonnementen; Plus, Pro en Enterprise blijven advertentievrij.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voor B2B IT-bedrijven is ChatGPT Ads vooral interessant in de ori\u00ebntatie- en vergelijkingsfase.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meet ChatGPT Ads niet alleen op clicks, maar op kwaliteit van bezoek, engagement, signalen en pipeline-invloed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De grootste kans zit niet in snel leads kopen, maar in zichtbaar zijn op momenten waarop beslissers hun probleem leren formuleren.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Begin pas met testen als je landingspagina, tracking, propositie en opvolging op orde zijn.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8197cab ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8197cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat zijn ChatGPT Ads?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e2c8c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"90e2c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ChatGPT Ads zijn advertenties die verschijnen binnen de ChatGPT-ervaring. Volgens OpenAI worden advertenties onder antwoorden weergegeven en bevatten ze onder meer de naam van de adverteerder, een logo\/favicon, titel, advertentietekst, bestemmingspagina en beeldmateriaal.<\/span><\/p><p><span style=\"font-weight: 400;\">Het belangrijkste verschil met klassieke zoekadvertenties: de advertentie verschijnt niet naast een simpele zoekopdracht, maar binnen een gesprek.<\/span><\/p><p><span style=\"font-weight: 400;\">Een gebruiker typt bijvoorbeeld niet alleen:<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cbeste CRM software\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Maar eerder:<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cWij zijn een B2B SaaS-bedrijf met 40 medewerkers. Sales werkt nu met spreadsheets en HubSpot wordt overwogen. Waar moeten we op letten bij CRM-selectie?\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Die context maakt adverteren in ChatGPT anders dan adverteren in Google.<\/span><\/p><p><span style=\"font-weight: 400;\">Je concurreert niet alleen op een keyword. Je verschijnt rond een vraag, probleem, vergelijking of beslissing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5b295 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"ab5b295\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waarom dit relevant is voor B2B IT-marketeers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1abc7f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b1abc7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Voor IT-bedrijven draait marketing zelden om snelle impulsaankopen.<\/span><\/p><p><span style=\"font-weight: 400;\">Je verkoopt geen paar sneakers. Je verkoopt software, consultancy, security, cloud, integraties, managed services of complexe technologie. De koper ori\u00ebnteert zich lang, vergelijkt alternatieven, betrekt collega\u2019s en wil risico verminderen.<\/span><\/p><p><span style=\"font-weight: 400;\">Precies daar kan ChatGPT belangrijk worden.<\/span><\/p><p><span style=\"font-weight: 400;\">Niet omdat ChatGPT Ads morgen je beste leadkanaal zijn. Maar omdat ChatGPT steeds vaker wordt gebruikt als tussenlaag in ori\u00ebntatie:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWelke oplossingen zijn er voor dit probleem?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWaar moet ik op letten bij deze softwarekeuze?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWat is het verschil tussen leverancier A en B?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWelke vragen moet ik stellen aan een IT-partner?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cHoe overtuig ik intern mijn directie?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWelke risico\u2019s zitten er in migratie naar de cloud?\u201d<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Dat zijn vragen die in B2B vaak v\u00f3\u00f3r een demo, formulier of salesgesprek komen.<\/span><\/p><p><span style=\"font-weight: 400;\">Als je daar zichtbaar bent, koop je geen lead. Je koopt een plek in het denkproces.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d83d615 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"d83d615\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waarom de meeste blogs over ChatGPT Ads tekortschieten voor B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21194be ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"21194be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Veel artikelen over ChatGPT Ads blijven hangen in dezelfde basisvragen:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wat zijn ChatGPT Ads?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zijn ze al live in Nederland?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wat kost adverteren?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Waar verschijnen de advertenties?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hoe start je een campagne?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Nuttig. Maar voor B2B-marketeers is dat niet genoeg.<\/span><\/p><p><span style=\"font-weight: 400;\">De echte vragen zijn:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welke rol speelt ChatGPT in onze buyer journey?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welke vragen stelt onze doelgroep daar?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zijn onze landingspagina\u2019s geschikt voor AI-gedreven ori\u00ebntatie?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kunnen we verkeer uit ChatGPT Ads herkennen en opvolgen?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wat is een goed resultaat als de salescyclus zes tot twaalf maanden duurt?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gaan we meten op clicks, of op signalen vanuit de juiste accounts?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Daar zit het verschil tussen \u201ceen nieuw kanaal testen\u201d en een kanaal strategisch inpassen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c86a80 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6c86a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ChatGPT Ads vs. Google Ads en LinkedIn Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d4ad9 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"82d4ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ChatGPT Ads gaan niet \u00e9\u00e9n-op-\u00e9\u00e9n Google Ads of LinkedIn Ads vervangen. Ze krijgen waarschijnlijk een andere rol in de B2B-mediamix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ab05d ob-has-background-overlay elementor-widget elementor-widget-jet-table\" data-id=\"b1ab05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"jet-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-table jet-elements\">\n\t\t<div class=\"jet-table-wrapper\">\n\t\t\t<table class=\"jet-table jet-table--fa5-compat\">\n\t\t\t\t<thead class=\"jet-table__head\"><tr class=\"jet-table__head-row\"><th class=\"jet-table__cell elementor-repeater-item-1593e3f jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Kanaal<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-c1701f0 jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Sterk in<\/div><\/div><\/div><\/th><th class=\"jet-table__cell elementor-repeater-item-6d5da72 jet-table__head-cell\" scope=\"col\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Beperking<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t<tbody class=\"jet-table__body\"><tr class=\"jet-table__body-row elementor-repeater-item-a066180\"><td class=\"jet-table__cell elementor-repeater-item-ce6fbec jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Google Ads<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-bbf9e21 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Vraag afvangen wanneer iemand actief zoekt<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-27fa1dd jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Je wacht tot de vraag expliciet wordt<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-2a176ed\"><td class=\"jet-table__cell elementor-repeater-item-73fa206 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Linkedin Ads<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-9b51c1f jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Specifieke accounts, branches en functies bereiken<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-572e31f jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Minder intentie op het moment zelf<\/div><\/div><\/div><\/td><\/tr><tr class=\"jet-table__body-row elementor-repeater-item-af25d21\"><td class=\"jet-table__cell elementor-repeater-item-63d1144 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">ChatGPT Ads<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-1bd0885 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Zichtbaar zijn tijdens ori\u00ebntatie, vergelijking en besluitvorming<\/div><\/div><\/div><\/td><td class=\"jet-table__cell elementor-repeater-item-d5b98e0 jet-table__body-cell\"><div class=\"jet-table__cell-inner\"><div class=\"jet-table__cell-content\"><div class=\"jet-table__cell-text\">Nieuwe meetlogica en nog jong platform<\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb87a3 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1cb87a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Voor IT-bedrijven is vooral de combinatie interessant.<\/span><\/p><p><span style=\"font-weight: 400;\">LinkedIn bouwt herkenning bij de DMU.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Google vangt bestaande zoekvraag af.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">ChatGPT kan zichtbaar worden wanneer iemand zijn probleem onderzoekt, opties vergelijkt of een beslissing voorbereidt.<\/span><\/p><p><span style=\"font-weight: 400;\">Daarmee zit ChatGPT Ads waarschijnlijk tussen search, contentmarketing en demand generation in.<\/span><\/p><p><span style=\"font-weight: 400;\">Niet puur performance.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Niet puur awareness.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Maar contextuele zichtbaarheid tijdens de ori\u00ebntatie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7745b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2a7745b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wanneer moet je ChatGPT Ads testen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ad7d1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"16ad7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Niet elk B2B IT-bedrijf hoeft direct te starten.<\/span><\/p><p><span style=\"font-weight: 400;\">ChatGPT Ads zijn vooral interessant als je minimaal drie dingen op orde hebt.<\/span><\/p><h3><b>1. Je weet welke vragen je doelgroep stelt<\/b><\/h3><p><span style=\"font-weight: 400;\">Als je nog niet weet welke problemen, twijfels en vergelijkingsvragen leven bij je doelgroep, is ChatGPT Ads te vroeg.<\/span><\/p><p><span style=\"font-weight: 400;\">Begin dan eerst met klantinterviews, salesinput en analyse van zoekvragen.<\/span><\/p><p><span style=\"font-weight: 400;\">Voorbeelden van relevante vragen:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cHoe kies ik een IT-partner voor cloudmigratie?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWat is het verschil tussen managed services en outsourcing?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWelke securityvragen moet ik stellen aan een MSP?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWanneer stap je over van interne IT naar externe IT-beheerder?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cHoe vergelijk je ERP-implementatiepartners?\u201d<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Dit soort vragen zijn belangrijker dan alleen keywords.<\/span><\/p><h3><b>2. Je landingspagina helpt bij kiezen<\/b><\/h3><p><span style=\"font-weight: 400;\">Een ChatGPT-gebruiker zit vaak midden in een denkproces. Die wil niet alleen een commerci\u00eble landingspagina met \u201cvraag een demo aan\u201d.<\/span><\/p><p><span style=\"font-weight: 400;\">Die wil uitleg, vergelijking, bewijs en houvast.<\/span><\/p><p><span style=\"font-weight: 400;\">Goede landingspagina\u2019s voor ChatGPT Ads bevatten daarom:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">duidelijke definitie van het probleem;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vergelijking van opties;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">concrete voorbeelden;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cases of bewijs;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">koopcriteria;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zachte CTA;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">duidelijke vervolgstap.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Voor B2B werkt \u201cPlan direct een demo\u201d vaak te hard als eerste stap. \u201cBekijk de checklist\u201d, \u201cLees de gids\u201d of \u201cVergelijk de aanpakken\u201d past soms beter.<\/span><\/p><h3><b>3. Je kunt opvolging organiseren<\/b><\/h3><p><span style=\"font-weight: 400;\">Een klik uit ChatGPT Ads is geen eindpunt. ChatGPT Ads wordt zeker\u00a0 interessant als je het koppelt aan <a href=\"https:\/\/leadgate.eu\/nl\/signal-based-marketing-voor-it\/\" target=\"_blank\" rel=\"noopener\">signal based marketing<\/a>: niet alleen verkeer meten, maar signalen herkennen, prioriteren en opvolgen.<\/span><\/p><p><span style=\"font-weight: 400;\">Voor B2B-marketeers is de vraag:<\/span><\/p><p><b>wat gebeurt er als een target account via ChatGPT binnenkomt?<\/b><\/p><p><span style=\"font-weight: 400;\">Koppel daarom ChatGPT Ads aan je bestaande signal based marketing-aanpak:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">herken verkeer met UTM\u2019s;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">meet engagement op de landingspagina;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">kijk of het account binnen je ICP past;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">combineer ChatGPT-verkeer met websitegedrag, LinkedIn-engagement en CRM-data;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">spreek af wanneer sales of BDR opvolgt.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>OpenAI noemt in de eigen helpdocumentatie dat rapportage in Ads Manager onder meer vertoningen, klikken, uitgaven, CTR, gemiddelde CPC, gemiddelde CPM en conversies omvat. Daarnaast kunnen adverteerders UTM-parameters gebruiken om verkeer in bestaande analysetools te volgen.<\/span><\/p><p><span style=\"font-weight: 400;\">Voor B2B is dat startpunt nuttig. Maar het is niet genoeg.<\/span><\/p><p><span style=\"font-weight: 400;\">Je wilt vooral weten: kwamen de juiste accounts binnen, deden ze iets relevants en ontstond er later een gesprek?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536dda4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"536dda4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat meet je bij ChatGPT Ads in B2B?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e303a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c9e303a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Meet ChatGPT Ads niet alsof het een simpele leadcampagne is.<\/span><\/p><p><span style=\"font-weight: 400;\">Zeker niet in IT, Tech of SaaS. Net als bij andere B2B-kanalen geldt: je moet niet alleen naar clicks kijken, maar naar commerci\u00eble impact. Lees ook hoe je <a href=\"https:\/\/leadgate.eu\/nl\/blog\/b2b-marketing-roi-meten\/\" target=\"_blank\" rel=\"noopener\">B2B marketing ROI meet<\/a> zonder te blijven hangen op leads en bereik.<\/span><\/p><p><span style=\"font-weight: 400;\">Een betere meetladder:<\/span><\/p><h3><b>1. Zichtbaarheid<\/b><\/h3><p><span style=\"font-weight: 400;\">Hoe vaak worden advertenties vertoond bij relevante gesprekken?<\/span><\/p><p><span style=\"font-weight: 400;\">Dit laat zien of het kanaal volume heeft rond jouw thema\u2019s.<\/span><\/p><h3><b>2. Klikkwaliteit<\/b><\/h3><p><span style=\"font-weight: 400;\">Komen bezoekers op de juiste pagina\u2019s? Blijven ze lezen? Bekijken ze meerdere onderdelen? Gaan ze door naar cases, diensten of contact?<\/span><\/p><h3><b>3. Accountkwaliteit<\/b><\/h3><p><span style=\"font-weight: 400;\">Past het verkeer bij je ICP? Herken je bedrijven uit je ABM-lijst? Zie je bezoekers uit branches, regio\u2019s of segmenten die je wilt bereiken?<\/span><\/p><h3><b>4. Signalen<\/b><\/h3><p><span style=\"font-weight: 400;\">Ontstaat er vervolgactiviteit? Denk aan terugkerend bezoek, meerdere pagina\u2019s, contentdownloads, nieuwsbriefinschrijving of retargeting-engagement.<\/span><\/p><h3><b>5. Gesprekken en pipeline<\/b><\/h3><p><span style=\"font-weight: 400;\">Komen er uiteindelijk gesprekken, SQL\u2019s, opportunities of pipeline uit accounts die eerder via ChatGPT Ads actief waren?<\/span><\/p><p><span style=\"font-weight: 400;\">Dat laatste duurt langer. Maar zonder deze koppeling blijf je hangen op clicks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750c480 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"750c480\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat kost adverteren in ChatGPT?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90ccea ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b90ccea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">OpenAI ondersteunt volgens de eigen helpdocumentatie campagnes op basis van CPM en CPC. Voor klikcampagnes noemt OpenAI als startadvies een maximaal bod van $3 tot $5 per klik, waarbij Ads Manager ook richtlijnen kan geven over bodsterkte.<\/span><\/p><p><span style=\"font-weight: 400;\">Maar voor B2B is de vraag niet alleen: wat kost een klik?<\/span><\/p><p><span style=\"font-weight: 400;\">De betere vraag is:<\/span><\/p><p><b>&#8220;wat is een relevant contactmoment met een passend account waard?&#8221;<\/b><\/p><p><span style=\"font-weight: 400;\">Een klik van een student die onderzoek doet naar \u201cbeste laptop\u201d is iets anders dan een klik van een IT-manager die leveranciers vergelijkt voor een migratieproject.<\/span><\/p><p><span style=\"font-weight: 400;\">Daarom moet je ChatGPT Ads niet beoordelen op goedkoop verkeer, maar op context en accountfit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21af654 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"21af654\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Risico\u2019s en aandachtspunten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba0b6c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"8ba0b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ChatGPT Ads zijn nieuw. Dat betekent kansen, maar ook onzekerheid.<\/span><\/p><h3><b>1. Gebruikersvertrouwen is kwetsbaar<\/b><\/h3><p><span style=\"font-weight: 400;\">OpenAI benadrukt dat advertenties duidelijk gelabeld zijn, los staan van antwoorden en de antwoorden niet be\u00efnvloeden. Ook stelt OpenAI dat gesprekken priv\u00e9 blijven voor adverteerders en dat gebruikersdata niet wordt verkocht.<\/span><\/p><p><span style=\"font-weight: 400;\">Dat is belangrijk, juist omdat mensen ChatGPT vaak vertrouwen voor complexe of persoonlijke vragen.<\/span><\/p><p><span style=\"font-weight: 400;\">Voor B2B-merken betekent dit: maak advertenties nuttig, duidelijk en niet misleidend.<\/span><\/p><h3><b>2. Niet elke doelgroep ziet advertenties<\/b><\/h3><p><span style=\"font-weight: 400;\">Volgens OpenAI worden advertenties niet getoond aan Plus-, Pro- en Enterprise-gebruikers. In Europa kunnen veel zakelijke gebruikers juist betaalde of zakelijke accounts gebruiken. Dat kan invloed hebben op bereik binnen B2B-doelgroepen.<\/span><\/p><p><span style=\"font-weight: 400;\">Voor IT-bedrijven is dit een belangrijk testpunt: zit je doelgroep in de advertentie-inventory?<\/span><\/p><h3><b>3. Conversiepad is langer<\/b><\/h3><p><span style=\"font-weight: 400;\">Iemand die via ChatGPT binnenkomt, is mogelijk nog aan het leren of vergelijken. Verwacht dus niet dat elke klik direct een demo-aanvraag wordt.<\/span><\/p><p><span style=\"font-weight: 400;\">Zet zachte conversies klaar, zoals:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">checklist;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vergelijking;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gids;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">webinar;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">benchmark;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">maturity scan;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">consult zonder harde salesdruk.<\/span><\/li><\/ul><h3><b>4. Brand safety en beleid zijn streng<\/b><\/h3><p><span style=\"font-weight: 400;\">OpenAI stelt advertentiebeleid en merkveiligheid centraal. Advertenties mogen onder meer de ChatGPT-interface niet imiteren en moeten professioneel en duidelijk onderscheidbaar blijven.<\/span><\/p><p><span style=\"font-weight: 400;\">Voor B2B is dat meestal geen probleem, maar het betekent wel dat je niet zomaar \u201cAI-achtige\u201d misleidende creatives moet maken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250cfa7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"250cfa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hoe bereid je je als B2B-marketeer voor?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c27d2e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4c27d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ook als je nog niet direct start, kun je nu al werk doen dat later waardevol is.<\/span><\/p><h3><b>Stap 1: verzamel ChatGPT-vragen uit sales en klanten<\/b><\/h3><p><span style=\"font-weight: 400;\">Vraag sales:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welke vragen krijgen prospects vroeg in het proces?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Waar twijfelen ze over?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welke vergelijkingen maken ze?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welke bezwaren komen steeds terug?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Welke interne argumenten hebben ze nodig?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Dit zijn waarschijnlijk de vragen die ook in ChatGPT belanden.<\/span><\/p><h3><b>Stap 2: maak content die antwoordwaardig is<\/b><\/h3><p><span style=\"font-weight: 400;\">ChatGPT Ads werken beter als je landingspagina aansluit op de vraagcontext.<\/span><\/p><p><span style=\"font-weight: 400;\">Maak daarom content die:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">problemen scherp definieert;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">keuzes uitlegt;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">scenario\u2019s vergelijkt;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">risico\u2019s benoemt;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">concrete voorbeelden geeft;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAQ\u2019s bevat;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">niet alleen verkoopt, maar helpt kiezen.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Dit helpt niet alleen voor ads, maar ook voor GEO: vindbaarheid in AI-antwoorden.<\/span><\/p><h3><b>Stap 3: richt tracking in<\/b><\/h3><p><span style=\"font-weight: 400;\">Gebruik UTM\u2019s, conversiemeting en duidelijke events op je website. OpenAI noemt dat adverteerders conversiemeting kunnen instellen en UTM-parameters kunnen gebruiken om verkeer uit ChatGPT Ads in bestaande analysetools te volgen.<\/span><\/p><p><span style=\"font-weight: 400;\">Voor B2B zou ik minimaal meten:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sessieduur;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">scroll depth;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pagina\u2019s per sessie;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clicks naar cases;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">downloads;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">terugkerend bezoek;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">herkenbare accounts;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">demo- of contactaanvragen;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">latere pipeline-invloed.<\/span><\/li><\/ul><h3><b><br \/>Stap 4: bepaal opvolgregels<\/b><\/h3><p><span style=\"font-weight: 400;\">Spreek vooraf af:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wanneer blijft een klik bij marketing?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wanneer gaat een account naar sales?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wat gebeurt er bij herhaald bezoek?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hoe combineren we ChatGPT-signalen met LinkedIn en CRM?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wanneer noemen we iets sales-ready?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Zonder opvolgregels wordt ChatGPT Ads gewoon een extra verkeersbron.<\/span><\/p><p><span style=\"font-weight: 400;\">Met opvolgregels wordt het een nieuw signaal in je commerci\u00eble machine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e2f9c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"21e2f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moet je nu al starten met ChatGPT Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e3917 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c3e3917\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Advies van Leadgate aan B2B IT-marketeers:<\/span><\/p><p><b>&#8220;test klein, maar denk strategisch.&#8221;<\/b><\/p><p><span style=\"font-weight: 400;\">Start niet omdat het nieuw is. Start als je een duidelijke hypothese hebt.<\/span><\/p><p><span style=\"font-weight: 400;\">Bijvoorbeeld:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cKunnen we IT-managers bereiken die migratiepartners vergelijken?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLevert ChatGPT Ads betere contentconsumptie op dan display?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cKomen er accounts uit onze ABM-lijst via ChatGPT binnen?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWerkt een checklist beter dan een demo-CTA?\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWelke thema\u2019s leveren de meeste signalen op?\u201d<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Begin met \u00e9\u00e9n doelgroep, \u00e9\u00e9n probleem, \u00e9\u00e9n landingspagina en \u00e9\u00e9n meetplan.<\/span><\/p><p><span style=\"font-weight: 400;\">Niet met tien campagnes tegelijk.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d2cee ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"d8d2cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ChatGPT Ads zijn geen shortcut, maar een nieuw ori\u00ebntatiekanaal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4828619 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4828619\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adverteren in ChatGPT is relevant voor B2B-marketeers. Zeker voor IT-bedrijven met complexe proposities en lange salescycli.<\/span><\/p><p><span style=\"font-weight: 400;\">Maar niet omdat het direct een leadmachine is.<\/span><\/p><p><span style=\"font-weight: 400;\">De echte waarde zit eerder in de buyer journey: op het moment dat beslissers hun probleem onderzoeken, opties vergelijken en criteria vormen.<\/span><\/p><p><span style=\"font-weight: 400;\">Daar wil je zichtbaar zijn.<\/span><\/p><p><span style=\"font-weight: 400;\">Niet met een harde pitch.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Maar met een nuttige boodschap, sterke landingspagina en duidelijke opvolging.<\/span><\/p><p><span style=\"font-weight: 400;\">Voor B2B IT-bedrijven is ChatGPT Ads dus geen vervanging van LinkedIn, Google of contentmarketing. Het is een extra laag in een bredere aanpak.<\/span><\/p><p><span style=\"font-weight: 400;\">LinkedIn bouwt herkenning.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Google vangt zoekvraag af.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">ChatGPT be\u00efnvloedt ori\u00ebntatie en vergelijking.<\/span><\/p><p><span style=\"font-weight: 400;\">Wie dat goed organiseert, meet niet alleen clicks.<\/span><\/p><p><span style=\"font-weight: 400;\">Die meet signalen, accountkwaliteit, gesprekken en uiteindelijk pipeline.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-233a3e5 e-flex e-con-boxed e-con e-parent\" data-id=\"233a3e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8792600 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8792600\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6e4f9 ob-has-background-overlay elementor-widget elementor-widget-toggle\" data-id=\"dd6e4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat zijn ChatGPT Ads?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2321\"><p><span style=\"font-weight: 400;\">ChatGPT Ads zijn advertenties die binnen de ChatGPT-ervaring verschijnen. Ze worden volgens OpenAI onder antwoorden weergegeven en zijn duidelijk gelabeld als advertentie.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2322\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2322\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Kun je in Nederland adverteren in ChatGPT?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2322\"><p><span style=\"font-weight: 400;\">OpenAI heeft ChatGPT Ads uitgebreid naar 31 Europese markten, waaronder Nederland. De beschikbaarheid en toegang tot functies kunnen per adverteerder en account verschillen.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2323\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2323\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Waar verschijnen advertenties in ChatGPT?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2323\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2323\"><p><span style=\"font-weight: 400;\">Volgens OpenAI verschijnen advertenties onder antwoorden van ChatGPT. Ze bevatten onder meer adverteerdersnaam, logo\/favicon, titel, beschrijving, link naar de bestemmingspagina en beeldmateriaal.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2324\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2324\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Be\u00efnvloeden ChatGPT Ads de antwoorden van ChatGPT?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2324\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2324\"><p><span style=\"font-weight: 400;\">OpenAI stelt dat advertenties geen invloed hebben op de antwoorden die ChatGPT geeft. Advertenties staan los van de chat en zijn duidelijk gelabeld.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2325\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2325\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wie krijgt advertenties in ChatGPT te zien?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2325\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2325\"><p><span style=\"font-weight: 400;\">OpenAI geeft aan dat advertenties worden getoond aan gebruikers van Free- en Go-abonnementen. Plus, Pro en Enterprise blijven advertentievrij.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2326\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2326\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat kost adverteren in ChatGPT?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2326\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2326\"><p><span style=\"font-weight: 400;\">OpenAI ondersteunt CPM- en CPC-campagnes. Voor CPC-campagnes noemt OpenAI als startadvies een maximaal bod van $3 tot $5 per klik.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2327\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2327\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is ChatGPT Ads geschikt voor B2B-marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2327\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2327\"><p><span style=\"font-weight: 400;\">Ja, maar vooral als ori\u00ebntatie- en vergelijkingskanaal. Voor B2B IT-bedrijven is het belangrijk om niet alleen clicks te meten, maar ook accountkwaliteit, engagement, signalen, gesprekken en pipeline-invloed.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2328\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-2328\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat is het verschil tussen ChatGPT Ads en Google Ads?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2328\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-2328\"><p><span style=\"font-weight: 400;\">Google Ads vangt expliciete zoekvraag af. ChatGPT Ads verschijnen binnen gesprekken waarin gebruikers vragen stellen, opties vergelijken en context delen. Daardoor kan het kanaal eerder in de ori\u00ebntatiefase relevant zijn.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2329\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-2329\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat moet je meten bij ChatGPT Ads?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2329\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-2329\"><p><span style=\"font-weight: 400;\">Meet niet alleen CPC, CTR en conversies. Kijk ook naar sessiekwaliteit, herkenbare accounts, engagement op de landingspagina, terugkerend bezoek, downloads, salesopvolging en latere pipeline.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23210\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-23210\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Hoe bereid je je voor op ChatGPT Ads?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-23210\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-23210\"><p><span style=\"font-weight: 400;\">Breng eerst de vragen van je doelgroep in kaart, maak antwoordwaardige landingspagina\u2019s, richt UTM\u2019s en conversiemeting in, en spreek af welke signalen marketing of sales opvolgt<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Wat zijn ChatGPT Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">ChatGPT Ads zijn advertenties die binnen de ChatGPT-ervaring verschijnen. 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Plus, Pro en Enterprise blijven advertentievrij.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat kost adverteren in ChatGPT?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">OpenAI ondersteunt CPM- en CPC-campagnes. Voor CPC-campagnes noemt OpenAI als startadvies een maximaal bod van $3 tot $5 per klik.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Is ChatGPT Ads geschikt voor B2B-marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Ja, maar vooral als ori\\u00ebntatie- en vergelijkingskanaal. Voor B2B IT-bedrijven is het belangrijk om niet alleen clicks te meten, maar ook accountkwaliteit, engagement, signalen, gesprekken en pipeline-invloed.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat is het verschil tussen ChatGPT Ads en Google Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Google Ads vangt expliciete zoekvraag af. ChatGPT Ads verschijnen binnen gesprekken waarin gebruikers vragen stellen, opties vergelijken en context delen. Daardoor kan het kanaal eerder in de ori\\u00ebntatiefase relevant zijn.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Wat moet je meten bij ChatGPT Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Meet niet alleen CPC, CTR en conversies. Kijk ook naar sessiekwaliteit, herkenbare accounts, engagement op de landingspagina, terugkerend bezoek, downloads, salesopvolging en latere pipeline.<\\\/span><\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Hoe bereid je je voor op ChatGPT Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Breng eerst de vragen van je doelgroep in kaart, maak antwoordwaardige landingspagina\\u2019s, richt UTM\\u2019s en conversiemeting in, en spreek af welke signalen marketing of sales opvolgt<\\\/span><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9e536 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8d9e536\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nieuw kanaal testen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5086ab ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c5086ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Begin niet bij de campagne. Begin bij de vraag die je doelgroep stelt.<\/p><p>Leadgate helpt IT-, Tech- en SaaS-bedrijven om AI, GEO, signalen en performance marketing te vertalen naar zichtbaarheid, gesprekken en <a href=\"https:\/\/leadgate.eu\/nl\/pakketten\/sustainable-pipeline\/\" target=\"_blank\" rel=\"noopener\">voorspelbare pipeline<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ChatGPT Ads zijn live. En dus begint de bekende reflex. Moeten we hier iets mee?Kunnen we al adverteren?Wat kost het?Gaan we achterlopen als we nu niet testen? Logische vragen. Maar voor B2B-marketeers bij IT-bedrijven is de belangrijkste vraag een andere: \u201cpast adverteren in ChatGPT bij hoe onze doelgroep zoekt, vergelijkt en beslist?\u201d Want ChatGPT is [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":22934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[49,44],"class_list":["post-29019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-online-advertising","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adverteren in ChatGPT: wat B2B-marketeers moeten weten<\/title>\n<meta name=\"description\" content=\"Adverteren in ChatGPT? 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