{"id":21674,"date":"2024-11-26T09:06:47","date_gmt":"2024-11-26T08:06:47","guid":{"rendered":"https:\/\/leadgate.eu\/?p=21674"},"modified":"2024-11-25T16:14:27","modified_gmt":"2024-11-25T15:14:27","slug":"hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/","title":{"rendered":"Hoe server-side tracking je helpt betere inzichten te krijgen in je online advertentiecampagnes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21674\" class=\"elementor elementor-21674\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec63a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec63a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954454a\" data-id=\"954454a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116f05f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"116f05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Door de toenemende privacyregels en de afname van het gebruik van third-party cookies, staan veel IT-organisaties voor een uitdaging. Het wordt steeds moeilijker om betrouwbare data te verzamelen voor online advertentiecampagnes, terwijl juist die data zo ontzettend belangrijk is om goed te kunnen sturen op resultaten. Gelukkig biedt server-side tracking een oplossing die steeds meer terrein wint. Maar hoe helpt deze techniek om betere inzichten te krijgen in je online ad-campagnes? Dat lees je in deze blog.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e185 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6f9e185\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat is server-side tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d65d03 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0d65d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In een vorig blog legden we uit dat bij traditionele tracking (client-side tracking) gegevens verzameld worden via de browser van de gebruiker, maar dat kan tegenwoordig geblokkeerd worden door adblockers of door de browser zelf. Hierdoor krijg je minder betrouwbare data binnen, wat de effectiviteit van je marketingcampagnes vermindert. Bij server-side tracking daarentegen, wordt de data rechtstreeks op je eigen server verzameld, waardoor je meer controle hebt over de kwaliteit en veiligheid van de gegevens.<\/p><ul><li>Wil je meer weten over hoe server-side tracking werkt? Lees ons blog <a href=\"https:\/\/leadgate.eu\/nl\/blog\/wat-is-server-side-tracking-en-waarom-moet-je-hiermee-aan-de-slag\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">\u2018Wat is server-side tracking en waarom moet je hiermee aan de slag?\u2019<\/span><\/a>.<br \/><br \/><\/li><li>Wil je meer weten over de voordelen van server-side tracking? Lees dan ons blog <span style=\"text-decoration: underline;\"><a href=\"https:\/\/leadgate.eu\/nl\/blog\/de-voordelen-van-server-side-tracking-voor-jouw-it-bedrijf\/\" target=\"_blank\" rel=\"noopener\">&#8216;De voordelen van server-side tracking voor IT-bedrijven&#8217;<\/a><\/span>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f14f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9b3f14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grootste voordelen voor je online ads campagnes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e2bad ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"88e2bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Server-side tracking biedt een aantal duidelijke voordelen als het gaat om het optimaliseren van je online advertentiecampagnes. Hieronder bespreken we de belangrijkste punten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786bc11 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"786bc11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Geen beperkingen door adblockers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49093bf ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"49093bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bij traditionele client-side tracking is je data vaak onvolledig door het gebruik van adblockers. Deze tools blokkeren een groot deel van de tracking, waardoor je cruciale informatie mist over hoe gebruikers je website bezoeken en navigeren. Server-side tracking omzeilt dit probleem door de gegevens direct op je server te verwerken, buiten het bereik van adblockers. Zo word je data vollediger, wat leidt tot nauwkeurigere inzichten in bijvoorbeeld Google Analytics 4 (GA4). Met een vollediger beeld kun je veel gerichtere analyses maken en betere strategische keuzes maken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d4849 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"35d4849\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Uitgebreidere inzichten in bezoekersgedrag<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b018d4a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b018d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Een groot voordeel van server-side tracking is dat je complexere interacties van bezoekers kunt volgen. Waar client-side tracking vaak beperkt is tot oppervlakkige data, kun je met server-side tracking het volledige navigatiepad van bezoekers volgen, met name die uit advertentiecampagnes komen. Dit betekent dat je een beter beeld krijgt van welke kanalen het beste presteren en wat gebruikers precies doen nadat ze op een advertentie hebben geklikt. Door deze gedetailleerde inzichten kun je de gebruikerservaring verbeteren en je campagnes verder optimaliseren, wat op de lange termijn resulteert in een hogere conversie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a58a48 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4a58a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Langere levensduur van cookies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d861a83 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"d861a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Een ander voordeel van server-side tracking is dat de first-party cookies die door je server worden geplaatst, een langere levensduur hebben dan cookies die via de browser worden geplaatst. Op die manier kun je gebruikers langer volgen, zelfs nadat ze je website al een tijdje niet meer hebben bezocht. Hierdoor krijg je meer consistente en langdurige data, wat essentieel is voor het meten van de langetermijnimpact van je advertentiecampagnes. Door het verlengen van de levensduur van cookies kun je waardevolle klantinteracties nauwkeuriger in kaart brengen en hierop inspelen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f4453 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"38f4453\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Betere budgetverdeling door nauwkeurigere data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a817136 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a817136\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Met meer complete en betrouwbare data kun je betere conclusies trekken over de prestaties van je campagnes. Zo kun je niet alleen zien welke campagnes het beste presteren, maar ook waarom ze dat doen. Door deze inzichten kun je je advertentiebudgetten veel effectiever toewijzen, waardoor je meer uit je marketinguitgaven haalt en je ROI verbetert.<\/p><p>Server-side tracking biedt hiermee een waardevolle tool om je strategie steeds verder te verfijnen op basis van harde data. Hoe meer inzicht je hebt in de werkelijke prestaties van je advertenties, hoe beter je budgetten kunt beheren en resultaten kunt verbeteren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab9f001 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"ab9f001\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meer waarde uit je advertentiecampagnes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d74bac ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3d74bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Met server-side tracking krijg je niet alleen betere inzichten in het gedrag van je bezoekers, maar kun je ook veel nauwkeuriger vaststellen welke kanalen het beste converteren. Die informatie helpt je om beter gefundeerde beslissingen te nemen over je budgetten en strategie\u00ebn.<\/p><p>Daarnaast biedt server-side tracking meer controle over de data die je verzamelt, omdat je minder afhankelijk bent van browser beperkingen en adblockers. In een wereld waarin privacyregels steeds strenger worden, is dit een essenti\u00eble stap om je campagnes future-proof te maken. Het nauwkeurig meten van je online campagnes wordt niet alleen makkelijker, maar ook betrouwbaarder, wat je helpt om concurrentie voor te blijven.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c0fa7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"25c0fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wil je meer weten over server-side tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0ab48 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"8f0ab48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Benieuwd hoe server-side tracking jouw IT-bedrijf kan helpen om betere inzichten te krijgen in je online ads en je campagnes te optimaliseren? Neem contact met ons op! Bij Leadgate Europe hebben we de expertise om je te ondersteunen bij het opzetten en optimaliseren van server-side tracking, zodat je jouw marketingdoelen kunt blijven behalen in een snel veranderend landschap. Wil je eerst meer lezen over de voordelen van server-side tracking? <a href=\"https:\/\/leadgate.eu\/nl\/blog\/de-voordelen-van-server-side-tracking-voor-jouw-it-bedrijf\/\" target=\"_blank\" rel=\"noopener\">Bekijk dan ons vorige blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b021703 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-jet-button\" data-id=\"b021703\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Door de toenemende privacyregels en de afname van het gebruik van third-party cookies, staan veel IT-organisaties voor een uitdaging. Het wordt steeds moeilijker om betrouwbare data te verzamelen voor online advertentiecampagnes, terwijl juist die data zo ontzettend belangrijk is om goed te kunnen sturen op resultaten. Gelukkig biedt server-side tracking een oplossing die steeds meer [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":21675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[211,42],"class_list":["post-21674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics","tag-website-optimalisatie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe server-side tracking helpt betere inzichten te krijgen in je online campagnes - Leadgate<\/title>\n<meta name=\"description\" content=\"Ontdek in deze blog hoe server-side tracking je helpt bij het verkrijgen van betere inzichten in je online advertentiecampagnes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe server-side tracking helpt betere inzichten te krijgen in je online campagnes - Leadgate\" \/>\n<meta property=\"og:description\" content=\"Ontdek in deze blog hoe server-side tracking je helpt bij het verkrijgen van betere inzichten in je online advertentiecampagnes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/\" \/>\n<meta property=\"og:site_name\" content=\"Leadgate\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-26T08:06:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/11\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marko Mation\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marko Mation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/\"},\"author\":{\"name\":\"Marko Mation\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#\\\/schema\\\/person\\\/9b105e497c8a339dd0fa5d0349a731dd\"},\"headline\":\"Hoe server-side tracking je helpt betere inzichten te krijgen in je online advertentiecampagnes\",\"datePublished\":\"2024-11-26T08:06:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/\"},\"wordCount\":814,\"publisher\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png\",\"keywords\":[\"Analytics\",\"Website Optimalisatie\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/\",\"name\":\"Hoe server-side tracking helpt betere inzichten te krijgen in je online campagnes - Leadgate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png\",\"datePublished\":\"2024-11-26T08:06:47+00:00\",\"description\":\"Ontdek in deze blog hoe server-side tracking je helpt bij het verkrijgen van betere inzichten in je online advertentiecampagnes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png\",\"contentUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png\",\"width\":800,\"height\":377,\"caption\":\"Hoe server-side tracking helpt bij betere inzichten in je campagnes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/blog\\\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hoe server-side tracking je helpt betere inzichten te krijgen in je online advertentiecampagnes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/\",\"name\":\"Leadgate Europe\",\"description\":\"Take your IT business to the next level\",\"publisher\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#organization\",\"name\":\"Leadgate Europe\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LG_logo-zonder-tekst-klein.jpg\",\"contentUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LG_logo-zonder-tekst-klein.jpg\",\"width\":179,\"height\":105,\"caption\":\"Leadgate Europe\"},\"image\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/leadgate_europe\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leadgate-europe\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/#\\\/schema\\\/person\\\/9b105e497c8a339dd0fa5d0349a731dd\",\"name\":\"Marko Mation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/2e9597b680afd80d8a3184f013aa53a9.jpg?ver=1781188568\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/2e9597b680afd80d8a3184f013aa53a9.jpg?ver=1781188568\",\"contentUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/2e9597b680afd80d8a3184f013aa53a9.jpg?ver=1781188568\",\"caption\":\"Marko Mation\"},\"url\":\"https:\\\/\\\/leadgate.eu\\\/nl\\\/author\\\/marko-mation\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe server-side tracking helpt betere inzichten te krijgen in je online campagnes - Leadgate","description":"Ontdek in deze blog hoe server-side tracking je helpt bij het verkrijgen van betere inzichten in je online advertentiecampagnes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/","og_locale":"nl_NL","og_type":"article","og_title":"Hoe server-side tracking helpt betere inzichten te krijgen in je online campagnes - Leadgate","og_description":"Ontdek in deze blog hoe server-side tracking je helpt bij het verkrijgen van betere inzichten in je online advertentiecampagnes.","og_url":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/","og_site_name":"Leadgate","article_published_time":"2024-11-26T08:06:47+00:00","og_image":[{"width":800,"height":377,"url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/11\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png","type":"image\/png"}],"author":"Marko Mation","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Marko Mation","Geschatte leestijd":"5 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/#article","isPartOf":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/"},"author":{"name":"Marko Mation","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/9b105e497c8a339dd0fa5d0349a731dd"},"headline":"Hoe server-side tracking je helpt betere inzichten te krijgen in je online advertentiecampagnes","datePublished":"2024-11-26T08:06:47+00:00","mainEntityOfPage":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/"},"wordCount":814,"publisher":{"@id":"https:\/\/leadgate.eu\/nl\/#organization"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/11\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png","keywords":["Analytics","Website Optimalisatie"],"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/","url":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/","name":"Hoe server-side tracking helpt betere inzichten te krijgen in je online campagnes - Leadgate","isPartOf":{"@id":"https:\/\/leadgate.eu\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/#primaryimage"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/11\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png","datePublished":"2024-11-26T08:06:47+00:00","description":"Ontdek in deze blog hoe server-side tracking je helpt bij het verkrijgen van betere inzichten in je online advertentiecampagnes.","breadcrumb":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/#primaryimage","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/11\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/11\/Hoe-server-side-tracking-helpt-bij-betere-inzichten-voor-je-online-advertentiecampagnes.png","width":800,"height":377,"caption":"Hoe server-side tracking helpt bij betere inzichten in je campagnes"},{"@type":"BreadcrumbList","@id":"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadgate.eu\/nl\/"},{"@type":"ListItem","position":2,"name":"Hoe server-side tracking je helpt betere inzichten te krijgen in je online advertentiecampagnes"}]},{"@type":"WebSite","@id":"https:\/\/leadgate.eu\/nl\/#website","url":"https:\/\/leadgate.eu\/nl\/","name":"Leadgate Europe","description":"Take your IT business to the next level","publisher":{"@id":"https:\/\/leadgate.eu\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadgate.eu\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/leadgate.eu\/nl\/#organization","name":"Leadgate Europe","url":"https:\/\/leadgate.eu\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","width":179,"height":105,"caption":"Leadgate Europe"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/leadgate_europe\/","https:\/\/www.linkedin.com\/company\/leadgate-europe\/"]},{"@type":"Person","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/9b105e497c8a339dd0fa5d0349a731dd","name":"Marko Mation","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/wp-content\/litespeed\/avatar\/2e9597b680afd80d8a3184f013aa53a9.jpg?ver=1781188568","url":"https:\/\/leadgate.eu\/wp-content\/litespeed\/avatar\/2e9597b680afd80d8a3184f013aa53a9.jpg?ver=1781188568","contentUrl":"https:\/\/leadgate.eu\/wp-content\/litespeed\/avatar\/2e9597b680afd80d8a3184f013aa53a9.jpg?ver=1781188568","caption":"Marko Mation"},"url":"https:\/\/leadgate.eu\/nl\/author\/marko-mation\/"}]}},"_links":{"self":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/21674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/comments?post=21674"}],"version-history":[{"count":5,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/21674\/revisions"}],"predecessor-version":[{"id":21681,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/21674\/revisions\/21681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/media\/21675"}],"wp:attachment":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/media?parent=21674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/categories?post=21674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/tags?post=21674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}