{"id":21242,"date":"2024-10-30T09:53:42","date_gmt":"2024-10-30T08:53:42","guid":{"rendered":"https:\/\/leadgate.eu\/?p=21242"},"modified":"2024-11-26T17:16:41","modified_gmt":"2024-11-26T16:16:41","slug":"wat-is-server-side-tracking-en-waarom-moet-je-hiermee-aan-de-slag","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/wat-is-server-side-tracking-en-waarom-moet-je-hiermee-aan-de-slag\/","title":{"rendered":"Wat is server-side tracking en waarom moet je hiermee aan de slag?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21242\" class=\"elementor elementor-21242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ec63a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec63a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954454a\" data-id=\"954454a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116f05f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"116f05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In het snel veranderende landschap van online marketing en gegevensbescherming, wordt het steeds belangrijker om de manieren waarop we data verzamelen en verwerken te heroverwegen. Met strengere privacy-wetgevingen en de geleidelijke uitfasering van third-party cookies, staan IT-organisaties voor de uitdaging om hun trackingmethodes aan te passen. Hier komt server-side tracking in beeld: een krachtige oplossing die enerzijds voldoet aan de nieuwe normen en anderzijds je marketinginspanningen kan verbeteren. Maar wat is server-side tracking precies en waarom is het zo belangrijk voor jouw bedrijf? Laten we er even voor gaan zitten.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e185 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6f9e185\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De noodzaak van aanpassing in je tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d65d03 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0d65d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Als gevolg van verscherpte regelgeving rondom privacy, zoals de GDPR, en technologische wijzigingen door browsers die het gebruik van third-party cookies beperken, moeten marketeers alternatieve methodes vinden om gebruikersgedrag effectief te tracken. Deze veranderingen be\u00efnvloeden niet alleen hoe organisaties data verzamelen, maar ook hoe zij deze kunnen gebruiken om inzichten te verkrijgen en hun marketingstrategie\u00ebn aan te passen. Bovendien vereist deze verschuiving een meer geavanceerde benadering van datasegmentatie en -analyse, om te zorgen dat de verzamelde informatie maximaal benut wordt zonder inbreuk te maken op gebruikersprivacy. Bedrijven moeten nieuwe technologie\u00ebn en processen inzetten om data privacybewust te verzamelen en verwerken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f14f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9b3f14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat is server-side tracking?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e2bad ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"88e2bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Server-side tracking is een methode waarbij de events direct vanaf de server van een bedrijf worden verwerkt, in plaats van via de browser van de gebruiker (client-side). Dit betekent dat alle informatie zoals pageviews, gebeurtenissen en transacties naar de server van jouw bedrijf worden gestuurd, waar deze vervolgens wordt doorgestuurd naar analytische tools of marketingplatforms. Door deze benadering worden de gegevens beschermd tegen het blokkeren door browserextensies of beperkingen op cookies. Bovendien zorgt deze methode voor een snellere verwerking van de data, omdat de belasting op het apparaat van de eindgebruiker aanzienlijk wordt verlicht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786bc11 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"786bc11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Verschil tussen client-side en server-side tracking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49093bf ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"49093bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Traditioneel vertrouwen veel bedrijven op client-side tracking, waarbij JavaScript-tags in de browser van de gebruiker data verzamelen. Hoewel dit effectief is, heeft het zijn beperkingen op het gebied van veiligheid en nauwkeurigheid, vooral met de huidige beperkingen op cookies. Bij server-side tracking wordt de data daarentegen rechtstreeks op de server van jouw bedrijf verzameld, zonder afhankelijk te zijn van de browser van de gebruiker. Dit biedt een meer beveiligde en controleerbare manier van gegevensverzameling, waardoor het risico op blokkering door adblockers of browsers die tracking beperken, aanzienlijk wordt verminderd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe47ed7 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"fe47ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"700\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/10\/client-side-vs-server-side-tagging.png\" class=\"attachment-large size-large wp-image-21273\" alt=\"Vergelijking van client-side vs server-side tagging\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/10\/client-side-vs-server-side-tagging.png 750w, https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/10\/client-side-vs-server-side-tagging-300x280.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d4849 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"35d4849\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waarom server-side tracking onmisbaar is voor jouw marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b018d4a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b018d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Verbeterde privacycontrole<\/strong>: door gegevensverzameling en -verwerking naar je eigen server te verplaatsen, heb je betere controle over de privacy van gebruikers. Zo wordt het eenvoudiger om te voldoen aan privacywetten en regelgeving.<\/li><li><strong>Nauwkeurigere data<\/strong>: server-side tracking vermindert het verlies van data door browser-restricties zoals cookie-blocking, wat resulteert in nauwkeurigere en betrouwbaardere data voor analyse.<\/li><li><strong>Verhoogde dataveiligheid<\/strong>: gegevens die via je eigen server worden verwerkt, bijvoorbeeld een server in Nederland, zijn minder vatbaar voor manipulatie of onderschepping. Dit zorgt ervoor dat je data beter beschermd blijft en voldoet aan strenge lokale privacywetten, zoals de AVG.<\/li><li><strong>Betere prestatie van de website<\/strong>: door de belasting van dataverzameling van het apparaat van de gebruiker naar jouw server te verplaatsen, verbetert de laadsnelheid en responsiviteit van je website, wat een positief effect heeft op de gebruikerservaring en SEO.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88845d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"b88845d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aan de slag met server-side tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06360a5 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"06360a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Het implementeren van server-side tracking kan complex lijken, maar met de juiste strategie en tools kun je een soepele overgang maken. Begin met het identificeren van de specifieke behoeften van jouw organisatie en overweeg de volgende stappen:<\/p><ul><li><strong>Evalueer je huidige tracking set-up<\/strong>: begrijp wat je momenteel trackt en hoe, en identificeer welke data naar server-side tracking moeten worden gemigreerd. Analyseer ook de effectiviteit van je huidige methoden en bepaal of aanvullende aanpassingen nodig zijn voor een betere dataverzameling.<\/li><li><strong>Kies de juiste tools en partners<\/strong>: er zijn verschillende platformen die server-side tracking ondersteunen, zoals Google Tag Manager\u2019s Server-Side container. Onderzoek de functionaliteiten en compatibiliteit van deze tools met andere technologie\u00ebn die je gebruikt, om te zorgen voor een naadloze integratie.<\/li><li><strong>Test en optimaliseer<\/strong>: voer grondige tests uit om ervoor te zorgen dat alle tracking correct werkt voordat je volledig overstapt. Pas je setup aan op basis van de resultaten van deze tests, en blijf regelmatig nieuwe tests uitvoeren om de tracking te optimaliseren en aan te passen aan veranderende omstandigheden.<\/li><li><strong>Monitor compliance en prestaties<\/strong>: houd continu toezicht op de naleving van privacywetgeving en de prestaties van je tracking setup. Dit helpt je niet alleen om compliant te blijven, maar geeft ook inzicht in mogelijke verbeterpunten voor je tracking strategie\u00ebn.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87cc98 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"d87cc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Server-side tracking is een must<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0323361 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0323361\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Met de verschuiving naar een meer privacy-gerichte wereld is server-side tracking geen optie meer, maar een noodzaak. Het helpt je niet alleen te voldoen aan wettelijke vereisten, maar verbetert ook de effectiviteit van je marketinginspanningen.<\/p><p>Wil je meer lezen over server-side tracking? Lees dan deze blogs:<\/p><ul><li><a href=\"https:\/\/leadgate.eu\/nl\/blog\/de-voordelen-van-server-side-tracking-voor-jouw-it-bedrijf\/\" target=\"_blank\" rel=\"noopener\">De voordelen van server-side tracking voor jouw IT-bedrijf<\/a><br \/><br \/><\/li><li><a href=\"https:\/\/leadgate.eu\/nl\/blog\/hoe-server-side-tracking-je-helpt-betere-inzichten-te-krijgen-in-je-online-advertentiecampagnes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Hoe server-side tracking je helpt betere inzichten te krijgen in je online<\/span> advertentiecampagnes<\/a><\/li><\/ul><p><br \/>Ben je benieuwd hoe server-side tracking voor jouw IT-bedrijf kan werken of hoe je dit kunt implementeren? Neem contact met ons op en laat ons je helpen om je marketing future-proof te maken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b021703 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-global elementor-global-5854 elementor-widget-jet-button\" data-id=\"b021703\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In het snel veranderende landschap van online marketing en gegevensbescherming, wordt het steeds belangrijker om de manieren waarop we data verzamelen en verwerken te heroverwegen. Met strengere privacy-wetgevingen en de geleidelijke uitfasering van third-party cookies, staan IT-organisaties voor de uitdaging om hun trackingmethodes aan te passen. Hier komt server-side tracking in beeld: een krachtige oplossing [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":21244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[211,42],"class_list":["post-21242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-analytics","tag-website-optimalisatie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is server-side tracking? - Leadgate<\/title>\n<meta name=\"description\" content=\"Ontdek wat server-side tracking is en waarom je hiermee aan de slag moet om je dataverzameling te verbeteren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/blog\/wat-is-server-side-tracking-en-waarom-moet-je-hiermee-aan-de-slag\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is server-side tracking? 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