{"id":16293,"date":"2024-01-18T16:06:28","date_gmt":"2024-01-18T15:06:28","guid":{"rendered":"https:\/\/leadgate.eu\/?p=16293"},"modified":"2024-01-18T16:06:44","modified_gmt":"2024-01-18T15:06:44","slug":"linkedin-ads-benchmarks-2023","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/","title":{"rendered":"LinkedIn Ads Benchmarks 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16293\" class=\"elementor elementor-16293\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-0ec63a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec63a0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954454a\" data-id=\"954454a\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116f05f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"116f05f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Jaarlijks blikken we terug op de LinkedIn Advertising resultaten en zetten we deze af tegen de benchmarks van LinkedIn. Hoe presteren onze klanten dit jaar ten opzichte van de benchmark? En welke trend zien we vooral terug? Je leest het in onze blog.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e185 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6f9e185\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Het speelveld is veranderd<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d65d03 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0d65d03\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Voordat we naar de cijfers gaan, nemen we jullie mee naar begin 2023. Deze periode deed er een nieuwe term zijn intrede binnen de online marketingwereld: Demand Generation. Halverwege 2023 raakte steeds meer online marketeers overtuigd en werd Demand Generation toch wel een beetje de nieuwe heilige graal binnen online marketing. Ook bij Leadgate hield het de gemoederen flink bezig, wat bijvoorbeeld resulteerde in onze blog <a href=\"https:\/\/leadgate.eu\/nl\/kennisbank\/whitepaper-5-onmisbare-marketingtrends-voor-jouw-organisatie\/\" target=\"_blank\" rel=\"noopener\">&#8216;Demand Generation: Wat is het nou \u00e9cht en wat moet ik ermee?&#8217;<\/a>.<\/p><p>Zoals onze blog al doet vermoeden zijn we ook binnen Leadgate met deze vorm van online marketing aan de slag gegaan. Uiteraard, zoals je van ons mag verwachten, wel met een Leadgate twist \ud83d\ude42. Uit onze data blijkt namelijk dat steeds minder mensen staan te springen om een formulier in te vullen in ruil voor bijvoorbeeld een mooie whitepaper. Ook is inmiddels wel bekend dat je na het downloaden van een whitepaper hoogstwaarschijnlijk een salestijger aan de lijn krijgt. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f14f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9b3f14f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De cijfers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e2bad ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"88e2bad\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nu hoor ik je denken: zien we dit dan ook terug in de data? Ja zeker. Dit zien we vooral terug in een wat lagere conversieratio. In 2022 zagen we namelijk een conversieratio van 7,3% waar we in 2023 uitkwamen op 6,6%. Geen dramatische daling, maar toch wel in de lijn der verwachting. Daarnaast zien we een hogere CPL (Cost per Lead) in vergelijking met vorig jaar. Vorig jaar betaalde we namelijk gemiddeld \u20ac102 voor een lead waar we dit jaar op \u20ac114 uitkomen.<\/p><p>Is LinkedIn Advertising dan nog wel interessant voor jouw IT-organisatie? Ja zeker! Los van de cijfers blijft het LinkedIn platform namelijk ijzersterk voor het bereiken van jouw doelgroep met een relevante boodschap. Hier is ons online advertising team dan ook erg goed in. Dit is terug te zien in de gestegen interacties met onze campagnes. Vorig jaar behaalde we namelijk een Click Through Rate van 0,4% waar we dit jaar een mooie 0,5% mogen noteren. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7377eaf ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"7377eaf\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3333\" height=\"2500\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/01\/linkedin-benchmark-2023-vs-resultaten-leadgate-infographic-1.png\" class=\"attachment-full size-full wp-image-16614\" alt=\"Linkedin benchmark 2023 vs resultaten Leadgate\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/01\/linkedin-benchmark-2023-vs-resultaten-leadgate-infographic-1.png 3333w, https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/01\/linkedin-benchmark-2023-vs-resultaten-leadgate-infographic-1-300x225.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/01\/linkedin-benchmark-2023-vs-resultaten-leadgate-infographic-1-1024x768.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/01\/linkedin-benchmark-2023-vs-resultaten-leadgate-infographic-1-768x576.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/01\/linkedin-benchmark-2023-vs-resultaten-leadgate-infographic-1-1536x1152.png 1536w, https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/01\/linkedin-benchmark-2023-vs-resultaten-leadgate-infographic-1-2048x1536.png 2048w\" sizes=\"(max-width: 3333px) 100vw, 3333px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786bc11 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"786bc11\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tot slot<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0323361 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0323361\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Naar verwachting blijft LinkedIn Ads ook in 2024 een belangrijk wapen binnen het arsenaal van onze online advertising specialisten. De juiste afwisseling tussen Demand Generation en Lead Generation blijft hierbij van cruciaal belang voor het behalen van de beste resultaten. Benieuwd waar kansen liggen voor jouw IT-organisatie? Neem gerust eens contact op.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b021703 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-global elementor-global-5854 elementor-widget-jet-button\" data-id=\"b021703\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jaarlijks blikken we terug op de LinkedIn Advertising resultaten en zetten we deze af tegen de benchmarks van LinkedIn. Hoe presteren onze klanten dit jaar ten opzichte van de benchmark? En welke trend zien we vooral terug? Je leest het in onze blog. Het speelveld is veranderd Voordat we naar de cijfers gaan, nemen we [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[47,48,69,49],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Ads Benchmarks 2023 - Leadgate<\/title>\n<meta name=\"description\" content=\"Een terugblik op onze advertising resultaten van 2023 ten opzichte van de benchmarks van de markt, zoals die van het platform LinkedIn Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Ads Benchmarks 2023 - Leadgate\" \/>\n<meta property=\"og:description\" content=\"Een terugblik op onze advertising resultaten van 2023 ten opzichte van de benchmarks van de markt, zoals die van het platform LinkedIn Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Leadgate\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T15:06:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-18T15:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Loes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Loes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/\"},\"author\":{\"name\":\"Loes\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/d417608a086ce602fee42e634d195c38\"},\"headline\":\"LinkedIn Ads Benchmarks 2023\",\"datePublished\":\"2024-01-18T15:06:28+00:00\",\"dateModified\":\"2024-01-18T15:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/\"},\"wordCount\":411,\"publisher\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png\",\"keywords\":[\"LinkedIn Ads\",\"LinkedIn Advertising\",\"LinkedIn Lead Gen\",\"Online Advertising\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/\",\"url\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/\",\"name\":\"LinkedIn Ads Benchmarks 2023 - Leadgate\",\"isPartOf\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png\",\"datePublished\":\"2024-01-18T15:06:28+00:00\",\"dateModified\":\"2024-01-18T15:06:44+00:00\",\"description\":\"Een terugblik op onze advertising resultaten van 2023 ten opzichte van de benchmarks van de markt, zoals die van het platform LinkedIn Ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage\",\"url\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png\",\"contentUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png\",\"width\":800,\"height\":377,\"caption\":\"LinkedIn Ads Benchmarks 2021\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadgate.eu\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn Ads Benchmarks 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#website\",\"url\":\"https:\/\/leadgate.eu\/nl\/\",\"name\":\"Leadgate Europe\",\"description\":\"Take your IT business to the next level\",\"publisher\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadgate.eu\/nl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#organization\",\"name\":\"Leadgate Europe\",\"url\":\"https:\/\/leadgate.eu\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg\",\"contentUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg\",\"width\":179,\"height\":105,\"caption\":\"Leadgate Europe\"},\"image\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/leadgate_europe\/\",\"https:\/\/www.linkedin.com\/company\/leadgate-europe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/d417608a086ce602fee42e634d195c38\",\"name\":\"Loes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9fd28b8202b868b25c890a7309c5673?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9fd28b8202b868b25c890a7309c5673?s=96&d=mm&r=g\",\"caption\":\"Loes\"},\"url\":\"https:\/\/leadgate.eu\/nl\/author\/loes\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn Ads Benchmarks 2023 - Leadgate","description":"Een terugblik op onze advertising resultaten van 2023 ten opzichte van de benchmarks van de markt, zoals die van het platform LinkedIn Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/","og_locale":"nl_NL","og_type":"article","og_title":"LinkedIn Ads Benchmarks 2023 - Leadgate","og_description":"Een terugblik op onze advertising resultaten van 2023 ten opzichte van de benchmarks van de markt, zoals die van het platform LinkedIn Ads.","og_url":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/","og_site_name":"Leadgate","article_published_time":"2024-01-18T15:06:28+00:00","article_modified_time":"2024-01-18T15:06:44+00:00","og_image":[{"width":800,"height":377,"url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png","type":"image\/png"}],"author":"Loes","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Loes","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#article","isPartOf":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/"},"author":{"name":"Loes","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/d417608a086ce602fee42e634d195c38"},"headline":"LinkedIn Ads Benchmarks 2023","datePublished":"2024-01-18T15:06:28+00:00","dateModified":"2024-01-18T15:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/"},"wordCount":411,"publisher":{"@id":"https:\/\/leadgate.eu\/nl\/#organization"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png","keywords":["LinkedIn Ads","LinkedIn Advertising","LinkedIn Lead Gen","Online Advertising"],"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/","url":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/","name":"LinkedIn Ads Benchmarks 2023 - Leadgate","isPartOf":{"@id":"https:\/\/leadgate.eu\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png","datePublished":"2024-01-18T15:06:28+00:00","dateModified":"2024-01-18T15:06:44+00:00","description":"Een terugblik op onze advertising resultaten van 2023 ten opzichte van de benchmarks van de markt, zoals die van het platform LinkedIn Ads.","breadcrumb":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#primaryimage","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/02\/LinkedIn-Ads-Benchmarks-2021.png","width":800,"height":377,"caption":"LinkedIn Ads Benchmarks 2021"},{"@type":"BreadcrumbList","@id":"https:\/\/leadgate.eu\/nl\/blog\/linkedin-ads-benchmarks-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadgate.eu\/nl\/"},{"@type":"ListItem","position":2,"name":"LinkedIn Ads Benchmarks 2023"}]},{"@type":"WebSite","@id":"https:\/\/leadgate.eu\/nl\/#website","url":"https:\/\/leadgate.eu\/nl\/","name":"Leadgate Europe","description":"Take your IT business to the next level","publisher":{"@id":"https:\/\/leadgate.eu\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadgate.eu\/nl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/leadgate.eu\/nl\/#organization","name":"Leadgate Europe","url":"https:\/\/leadgate.eu\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","width":179,"height":105,"caption":"Leadgate Europe"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/leadgate_europe\/","https:\/\/www.linkedin.com\/company\/leadgate-europe\/"]},{"@type":"Person","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/d417608a086ce602fee42e634d195c38","name":"Loes","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9fd28b8202b868b25c890a7309c5673?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9fd28b8202b868b25c890a7309c5673?s=96&d=mm&r=g","caption":"Loes"},"url":"https:\/\/leadgate.eu\/nl\/author\/loes\/"}]}},"_links":{"self":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/16293"}],"collection":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/comments?post=16293"}],"version-history":[{"count":10,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/16293\/revisions"}],"predecessor-version":[{"id":16621,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/16293\/revisions\/16621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/media\/5355"}],"wp:attachment":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/media?parent=16293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/categories?post=16293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/tags?post=16293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}