{"id":15581,"date":"2024-01-15T12:00:56","date_gmt":"2024-01-15T11:00:56","guid":{"rendered":"https:\/\/leadgate.eu\/?p=15581"},"modified":"2024-01-15T14:25:08","modified_gmt":"2024-01-15T13:25:08","slug":"dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/","title":{"rendered":"Dit is waarom je de kracht van podcast advertising moet benutten"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15581\" class=\"elementor elementor-15581\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-0ec63a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec63a0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954454a\" data-id=\"954454a\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b1a67 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f4b1a67\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In 2021 werd er in Amerika meer dan 1 miljard dollar aan podcast advertenties besteed, aldus <a href=\"https:\/\/www.adresultsmedia.com\/ebook\/\" target=\"_blank\" rel=\"noopener\">Podsights Benchmark Report Q2<\/a>. Deze trend is wereldwijd te zien, ook in Nederland, waar bijna de helft van de volwassenen naar podcasts luistert. Dit biedt marketingkansen, zoals te zien is bij de podcast van Poki over kunstmatige intelligentie, waar de eerste anderhalve minuut volledig uit advertenties bestaat. Ontdek alles over podcast advertising in deze blog. Je leest iets over de volgende punten:<\/p><ul><li>Waarom is podcast advertising effectief.<\/li><li>Wat zijn de voordelen voor IT-bedrijven.<\/li><li>Welke soorten podcast advertenties bestaan er.<\/li><li>Wat zijn de kosten van podcast advertising.<\/li><li>Waar, in een podcast, kunnen de advertenties geplaats worden.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e185 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6f9e185\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Waarom het adverteren in podcast effectief is<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a73411 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"5a73411\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Adverteren in podcasts blijkt effectief te zijn vanwege het feit dat podcast luisteraars over het algemeen aandachtig luisteren, zelfs gedurende de advertenties. <a href=\"https:\/\/onemedia.nl\/podcast-adverteren\/\" target=\"_blank\" rel=\"noopener\">OneMedia<\/a> zegt dat het overgrote deel van de luisteraars de advertenties beluistert zonder ze over te slaan. De podcastmaker heeft een nauwkeurig inzicht in het publiek dat de podcast bereikt. Door advertenties in podcasts te plaatsen, lukt het om een doelgroep te bereiken die anders lastig te benaderen zou zijn. Waarbij alle resultaten duidelijk meetbaar zijn. Volgens hetzelfde onderzoek van <a href=\"https:\/\/onemedia.nl\/podcast-adverteren\/\" target=\"_blank\" rel=\"noopener\">OneMedia<\/a> blijkt bijna de helft van alle podcastluisteraars aan te geven dat ze weleens een gesponsord product of dienst in een podcast opzoeken. Van deze groep overweegt 10% vaak daadwerkelijk het product aan te schaffen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f14f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9b3f14f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De belangrijkste voordelen van podcast advertising voor IT-bedrijven<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabb83a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"aabb83a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Wat zijn precies de voordelen van het adverteren in podcasts voor IT-bedrijven? Er zijn meer dan 3 miljoen podcasts die de meest uiteenlopende onderwerpen en interesses behandelen. Dat betekent dat er voor elk bedrijf relevant podcast publiek is, dus ook voor jouw IT-bedrijf. Hieronder benoemen we 2 belangrijke voordelen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1ae7b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2f1ae7b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meer aandacht voor de advertentie door alleen luisteren<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feec2df ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"feec2df\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Een podcastadvertentie kost de luisteraar weinig moeite, de luisteraar hoeft simpelweg alleen maar te luisteren waardoor de luisteraar automatisch meer aandacht geeft aan de advertentie. In tegenstelling tot andere media waar de ogen op een scherm gericht moet zijn om er voor te zorgen dat er mensen kijken, laat audio juist de keuze vrij om als luisteraar iets anders te doen. Bijvoorbeeld sporten, afwassen, de was doen, koken, noem het maar op. De luisteraar luistert bijna zeker wel de advertentie af. Al met al een goede keuze om te gaan beginnen met podcast advertenties.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8878809 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8878809\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advertenties worden niet geblokkeerd door adblockers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0970fea ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0970fea\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Een groot voordeel van adverteren in podcasts is dat deze niet worden geblokkeerd door adblockers, in tegenstelling tot veel andere vormen van online advertenties.Podcasts zijn meestal audiobestanden die worden afgespeeld op apps zoals Podimo, Apple Podcasts of Spotify. Adblockers zijn voornamelijk ontworpen om advertenties op webpagina\u2019s te blokkeren en hebben geen invloed op de inhoud die wordt afgespeeld op de bovengenoemde apps. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c63b7b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"7c63b7b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verschillende soorten podcast advertenties<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ced99f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1ced99f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vooraf opgenomen advertenties<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d24c3a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6d24c3a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vooraf opgenomen advertenties zijn meestal boodschappen die door de adverteerder vooraf zijn opgenomen door een voice-artiest en niet door de podcast-host zelf. Deze vooraf opgenomen advertenties worden verkocht aan verschillende podcasts. IT-bedrijven kunnen bijvoorbeeld een spotje opnemen en deze aanbieden aan de voor hen belangrijke podcasts waar hun doelgroep ook naar luistert. Deze advertenties duren zo\u2019n 10 tot 15 seconden en worden dynamisch ingevoegd in de podcast aan de hand van targeting. Dus dan gaat het om targeting op basis van bijvoorbeeld geografische locatie, podcast categorie\u00ebn en demografische gegevens. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f105b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"c4f105b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Host-read sponsor advertenties<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a158d30 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a158d30\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De host-read advertenties zijn langere advertenties die meestal 6o seconden duren maar ook makkelijk een paar minuten kunnen duren. Deze advertenties worden door de podcast-hosts zelf bedacht, maar de adverteerder geeft wel bepaalde kaders voor de advertentie en mogelijke catchphrases mee die de podcast-host in zijn of haar verhaal moet verwerken. Voor IT-bedrijven zou dit ook een mogelijkheid kunnen zijn, bijvoorbeeld als een van je klanten een podcast heeft en jouw product\/dienst promoot. Sponsoring klinkt daarom als een organisch onderdeel van de podcast, waarbij de podcast-host zijn eigen draai geeft aan de boodschap. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec959a5 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"ec959a5\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branded content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4253f14 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4253f14\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Branded content is niet zo gewoon als advertenties of host-read sponsoring, maar het is nog steeds een groeiend en effectief advertentieformat in podcast marketing. Branded content integreert promotie-of reclamemateriaal in de daadwerkelijke inhoud van de podcast, hetzij als een branded segment aflevering, en je kan zelfs volledige branded podcast series hebben. Het is zo effectief omdat het product is afgestemd op de inhoud van de podcast. Het is speciaal ontworpen om informatief, boeiend en onderhoudend te zijn, zodat promotionele boodschappen naadloos overgaan in de algehele podcast ervaring. Een voorbeeld is dat voetbalfans naar voetbalgerelateerde podcasts luisteren en er dan ook voetbal gerelateerde advertenties voorbij komen. Hierdoor komt het niet opdringerig over, wat de betrokkenheid bij de luisteraar vergroot. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a95cd4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9a95cd4\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De kosten van podcast advertising<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3b8ae ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ad3b8ae\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>De kosten voor podcast advertising worden berekend op basis van de kosten per duizend luisteraars (CPM). Volgens <a href=\"https:\/\/radioboeker.nl\/adverteren-podcasts\/\" target=\"_blank\" rel=\"noopener\">De Radioboeker<\/a> ligt de prijs per 1000 luisteraars tussen de \u20ac15,- tot \u20ac30,-. De hoogte van de CPM is sterk afhankelijk van de luisteraar van de podcast. Een podcast die wordt beluisterd door mensen met een hoge koopkracht zal een hogere CPM hebben dan een podcast die voornamelijk beluisterd wordt door mensen met een lagere koopkracht, aldus <a href=\"https:\/\/onemedia.nl\/podcast-adverteren\/\" target=\"_blank\" rel=\"noopener\">OneMedia<\/a>. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6614edc ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6614edc\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zo plaats je advertenties in een podcast<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c2c4b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"d1c2c4b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nu we weten welke soorten advertenties er zijn, gaan we kijken naar de 3 verschillende plekken waar deze advertenties geplaatst kunnen worden.<\/p><p>Allereerst de advertenties v\u00f3\u00f3r de roll, deze <strong>pre-roll advertenties<\/strong> worden meestal aan het begin van de aflevering afgespeeld, maar kunnen ook verplaatst worden tot 25% van de aflevering. Pre-roll advertenties worden als effectief beschouwd omdat de kans groot is dat mensen de advertenties gewoon laten spelen. Dat doet de luisteraar omdat deze advertentie vooruitloopt op de aflevering en als ze de advertentie doorspelen de kans groot is dat ze een stukje missen van de aflevering.<\/p><p>Daarnaast is er nog een advertentie halverwege de roll, ook wel <strong>mid-roll advertenties<\/strong> genoemd. Deze komen voor in afleveringen van minimaal 10 minuten of langer. Dat is om de advertentie moeheid bij korte afleveringen voor luisteraars te voorkomen. De mid-roll advertentie is het meest lucratief, omdat dit soort advertenties de beste positie hebben. Ze worden in het midden van de aflevering geplaatst, op dit moment zit de luisteraar midden in het verhaal of zijn ze met andere dingen bezig zoals bijvoorbeeld sporten of schoonmaken dus heeft de luisteraar even geen tijd om de reclame door te spoelen, volgens <a href=\"https:\/\/advertise.acast.com\/news-and-insights\/which-podcast-advertising-format-should-i-choose\" target=\"_blank\" rel=\"noopener\">Acast<\/a>.<\/p><p>Als laatste is er nog de <strong>post-roll advertentie<\/strong>, deze wordt aan het einde van de aflevering afgespeeld. Dit soort advertenties worden gezien als de advertenties met de laagste waarde. Dat komt omdat veel luisteraars de neiging hebben om de podcast af te zetten als de aflevering ten einde komt en niet zitten te wachten op een reclameblokje aan het einde van de aflevering. Maar post-roll advertenties kunnen nog wel effectief zijn als de luisteraar bijvoorbeeld heel druk in de weer is en meerdere afleveringen achter elkaar wilt luisteren.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1277868 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1277868\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Meer weten?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005f5b1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"005f5b1\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Wil je meer weten over het verwerken van podcast advertising in jouw online marketingstrategie? Of heb je nog andere vragen met betrekking tot online marketing? Laat het ons gerust weten! Bel naar 010 268 1148 of stuur een e-mail naar <a href=\"mailto:info@leadgate.eu\" target=\"_blank\" rel=\"noopener\">info@leadgate.eu<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba9d32 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-global elementor-global-5854 elementor-widget-jet-button\" data-id=\"fba9d32\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2021 werd er in Amerika meer dan 1 miljard dollar aan podcast advertenties besteed, aldus Podsights Benchmark Report Q2. Deze trend is wereldwijd te zien, ook in Nederland, waar bijna de helft van de volwassenen naar podcasts luistert. Dit biedt marketingkansen, zoals te zien is bij de podcast van Poki over kunstmatige intelligentie, waar [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":15668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[49,44,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dit is waarom je de kracht van podcast advertising moet benutten - Leadgate<\/title>\n<meta name=\"description\" content=\"Lees in onze blog alles over podcast advertising en waarom je de kracht van podcast advertising moet benutten voor jouw IT-organisatie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dit is waarom je de kracht van podcast advertising moet benutten - Leadgate\" \/>\n<meta property=\"og:description\" content=\"Lees in onze blog alles over podcast advertising en waarom je de kracht van podcast advertising moet benutten voor jouw IT-organisatie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/\" \/>\n<meta property=\"og:site_name\" content=\"Leadgate\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-15T11:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-15T13:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ole\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ole\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/\"},\"author\":{\"name\":\"Ole\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/26e4da127ee4ae83a7659fd56afc2c89\"},\"headline\":\"Dit is waarom je de kracht van podcast advertising moet benutten\",\"datePublished\":\"2024-01-15T11:00:56+00:00\",\"dateModified\":\"2024-01-15T13:25:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/\"},\"wordCount\":1193,\"publisher\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png\",\"keywords\":[\"Online Advertising\",\"Online Marketing\",\"Online Marketing Strategie\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/\",\"url\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/\",\"name\":\"Dit is waarom je de kracht van podcast advertising moet benutten - Leadgate\",\"isPartOf\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png\",\"datePublished\":\"2024-01-15T11:00:56+00:00\",\"dateModified\":\"2024-01-15T13:25:08+00:00\",\"description\":\"Lees in onze blog alles over podcast advertising en waarom je de kracht van podcast advertising moet benutten voor jouw IT-organisatie.\",\"breadcrumb\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage\",\"url\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png\",\"contentUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png\",\"width\":800,\"height\":377,\"caption\":\"Podcast advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadgate.eu\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dit is waarom je de kracht van podcast advertising moet benutten\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#website\",\"url\":\"https:\/\/leadgate.eu\/nl\/\",\"name\":\"Leadgate Europe\",\"description\":\"Take your IT business to the next level\",\"publisher\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadgate.eu\/nl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#organization\",\"name\":\"Leadgate Europe\",\"url\":\"https:\/\/leadgate.eu\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg\",\"contentUrl\":\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg\",\"width\":179,\"height\":105,\"caption\":\"Leadgate Europe\"},\"image\":{\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/leadgate_europe\/\",\"https:\/\/www.linkedin.com\/company\/leadgate-europe\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/26e4da127ee4ae83a7659fd56afc2c89\",\"name\":\"Ole\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf290372c77a2ed3f5260999f6400d28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cf290372c77a2ed3f5260999f6400d28?s=96&d=mm&r=g\",\"caption\":\"Ole\"},\"url\":\"https:\/\/leadgate.eu\/nl\/author\/ole\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dit is waarom je de kracht van podcast advertising moet benutten - Leadgate","description":"Lees in onze blog alles over podcast advertising en waarom je de kracht van podcast advertising moet benutten voor jouw IT-organisatie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/","og_locale":"nl_NL","og_type":"article","og_title":"Dit is waarom je de kracht van podcast advertising moet benutten - Leadgate","og_description":"Lees in onze blog alles over podcast advertising en waarom je de kracht van podcast advertising moet benutten voor jouw IT-organisatie.","og_url":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/","og_site_name":"Leadgate","article_published_time":"2024-01-15T11:00:56+00:00","article_modified_time":"2024-01-15T13:25:08+00:00","og_image":[{"width":800,"height":377,"url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png","type":"image\/png"}],"author":"Ole","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Ole","Geschatte leestijd":"6 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#article","isPartOf":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/"},"author":{"name":"Ole","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/26e4da127ee4ae83a7659fd56afc2c89"},"headline":"Dit is waarom je de kracht van podcast advertising moet benutten","datePublished":"2024-01-15T11:00:56+00:00","dateModified":"2024-01-15T13:25:08+00:00","mainEntityOfPage":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/"},"wordCount":1193,"publisher":{"@id":"https:\/\/leadgate.eu\/nl\/#organization"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png","keywords":["Online Advertising","Online Marketing","Online Marketing Strategie"],"articleSection":["Blog"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/","url":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/","name":"Dit is waarom je de kracht van podcast advertising moet benutten - Leadgate","isPartOf":{"@id":"https:\/\/leadgate.eu\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png","datePublished":"2024-01-15T11:00:56+00:00","dateModified":"2024-01-15T13:25:08+00:00","description":"Lees in onze blog alles over podcast advertising en waarom je de kracht van podcast advertising moet benutten voor jouw IT-organisatie.","breadcrumb":{"@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#primaryimage","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/12\/Podcast-advertising.png","width":800,"height":377,"caption":"Podcast advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/leadgate.eu\/nl\/blog\/dit-is-waarom-je-de-kracht-van-podcast-advertising-moet-benutten\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadgate.eu\/nl\/"},{"@type":"ListItem","position":2,"name":"Dit is waarom je de kracht van podcast advertising moet benutten"}]},{"@type":"WebSite","@id":"https:\/\/leadgate.eu\/nl\/#website","url":"https:\/\/leadgate.eu\/nl\/","name":"Leadgate Europe","description":"Take your IT business to the next level","publisher":{"@id":"https:\/\/leadgate.eu\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadgate.eu\/nl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/leadgate.eu\/nl\/#organization","name":"Leadgate Europe","url":"https:\/\/leadgate.eu\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","width":179,"height":105,"caption":"Leadgate Europe"},"image":{"@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/leadgate_europe\/","https:\/\/www.linkedin.com\/company\/leadgate-europe\/"]},{"@type":"Person","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/26e4da127ee4ae83a7659fd56afc2c89","name":"Ole","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/leadgate.eu\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cf290372c77a2ed3f5260999f6400d28?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf290372c77a2ed3f5260999f6400d28?s=96&d=mm&r=g","caption":"Ole"},"url":"https:\/\/leadgate.eu\/nl\/author\/ole\/"}]}},"_links":{"self":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/15581"}],"collection":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/comments?post=15581"}],"version-history":[{"count":26,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/15581\/revisions"}],"predecessor-version":[{"id":16292,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/posts\/15581\/revisions\/16292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/media\/15668"}],"wp:attachment":[{"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/media?parent=15581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/categories?post=15581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadgate.eu\/nl\/wp-json\/wp\/v2\/tags?post=15581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}