{"id":14278,"date":"2023-09-12T10:17:51","date_gmt":"2023-09-12T08:17:51","guid":{"rendered":"https:\/\/leadgate.eu\/?p=14278"},"modified":"2023-10-10T15:33:28","modified_gmt":"2023-10-10T13:33:28","slug":"waar-vind-ik-mijn-vertrouwde-universal-analytics-data-in-google-analytics-4","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/nl\/blog\/waar-vind-ik-mijn-vertrouwde-universal-analytics-data-in-google-analytics-4\/","title":{"rendered":"Waar vind ik mijn vertrouwde Universal Analytics data in Google Analytics 4?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14278\" class=\"elementor elementor-14278\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-0ec63a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ec63a0\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-954454a\" data-id=\"954454a\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b1a67 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f4b1a67\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Google Analytics 4 is ondertussen realiteit geworden voor ons allemaal. Heb jij je weg al gevonden in de vernieuwde interface? In de eerste maanden van Google Analytics 4 kwamen wij erachter dat we wat oude vertrouwde data en functionaliteiten uit Universal Analytics misten of lastig konden vinden. Tijdens deze ontdekkingstocht dachten we \u201cHey, we zijn vast niet de enige die het handig vinden om te weten waar je deze data terug kan vinden\u201d. Vandaar dat we onze bevindingen in deze blog met je delen.&nbsp;<\/strong><\/p>\n<p><strong>Hieronder vind je een korte opsomming met de verschillende Universal Analytics functionaliteiten die we misten in Google Analytics 4. Met behulp van screenshots laten we je zien waar je deze data in Google Analytics 4 kunt vinden.&nbsp;<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verkeer vanuit LinkedIn campagnes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verkeer op basis van toegevoegde UTM\u2019s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rapporteren op Google Ads campagneniveau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Omgekeerd doelpad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Padverkenning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversiepaden<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zoektermen op de website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Waar gaan outbound clicks naartoe?<\/span><\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e185 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6f9e185\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Verkeer vanuit LinkedIn campagnes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac554a7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ac554a7\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wanneer je campagnes op LinkedIn draait waarbij je verkeer naar je website stuurt wil je natuurlijk weten wat deze bezoekers voor interactie met jouw website hebben. Je kunt deze data naar boven halen door de volgende stappen te volgen:<\/span><\/p><p><em><b>Reports &gt; Acquisition &gt; Traffic Acquisition &gt; Select &#8216;Session source\/medium&#8217; in the drop-down menu<\/b><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8b7f8 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"8f8b7f8\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/Verkeer-vanuit-LinkedIn-campagnes-GA4-1024x384.png\" class=\"attachment-large size-large wp-image-14301\" alt=\"Verkeer vanuit LinkedIn campagnes GA4\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/Verkeer-vanuit-LinkedIn-campagnes-GA4-1024x384.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/Verkeer-vanuit-LinkedIn-campagnes-GA4-300x112.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/Verkeer-vanuit-LinkedIn-campagnes-GA4-768x288.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/Verkeer-vanuit-LinkedIn-campagnes-GA4.png 1417w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3f14f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9b3f14f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Verkeer op basis van toegevoegde UTM\u2019s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabb83a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"aabb83a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wil je in Google Analytics 4 het verkeer terugvinden op basis van UTM\u2019s die je hebt toegevoegd aan URL\u2019s in verschillende posts \/ op verschillende kanalen? Vergelijkbaar als bij het vorige punt vind je die in hetzelfde overzicht:<\/span><\/p><p><em><b>Reports &gt; Acquisition &gt; Traffic Acquisition &gt; Select \u2018session campaign\u2019 in the drop-down menu<\/b><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8216f ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"1f8216f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"496\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-1-1024x635.png\" class=\"attachment-large size-large wp-image-14305\" alt=\"Verkeer op basis van toegevoegde UTM&#039;s GA4 1\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-1-1024x635.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-1-300x186.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-1-768x476.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-1.png 1078w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e834a95 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"e834a95\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"395\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-1024x506.png\" class=\"attachment-large size-large wp-image-14303\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-1024x506.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-300x148.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4-768x379.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Verkeer-op-basis-van-toegevoegde-UTMs-GA4.png 1359w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1ae7b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2f1ae7b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Rapporteren op Google Ads campagneniveau<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feec2df ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"feec2df\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mocht je een keer je Google Ads verkeer verder willen analyseren in Google Analytics 4 dan kun je dat eenvoudig bekijken door de volgende stappen te volgen:<\/span><\/p><p><em><b>Reports &gt; Acquisition &gt; Overview &gt; View Google Ads campaigns<\/b><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92dd35f ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"92dd35f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"484\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-1.png\" class=\"attachment-large size-large wp-image-14307\" alt=\"Rapporteren op Google Ads campagneniveau GA4 1\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-1.png 1021w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-1-300x182.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-1-768x465.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee757f ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"bee757f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"395\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-2-1024x506.png\" class=\"attachment-large size-large wp-image-14309\" alt=\"Rapporteren op Google Ads campagneniveau GA4 2\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-2-1024x506.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-2-300x148.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-2-768x379.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Rapporteren-op-Google-Ads-campagneniveau-GA4-2.png 1438w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8878809 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8878809\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Omgekeerd doelpad<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0970fea ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0970fea\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Welke pagina\u2019s heeft iemand bezocht voor het overgaan tot een conversie? Dat is natuurlijk ontzettend relevante informatie om inzichtelijk te krijgen zodat je een beter beeld krijgt van de reis die jouw bezoekers afleggen of om je website te optimaliseren. Om deze informatie inzichtelijk te krijgen per event volg je de volgende stappen:<\/p><p><em><b>Explore &gt; Path Exploration &gt; Start Over &gt; Select ending point (Event name or page path and screen class) &gt; Click on page path\/event name to expand more steps<\/b><\/em><\/p><p><span style=\"font-weight: 400;\">Het is niet mogelijk om meerdere events tegelijk in \u00e9\u00e9n path exploration inzichtelijk te krijgen, dit moet je eigenlijk ook niet willen om chaos te voorkomen. Gelukkig heb je wel de mogelijkheid om binnen \u00e9\u00e9n exploration meerdere tabbladen te maken voor de verschillende events die je inzichtelijk wilt krijgen. Voor het toevoegen van een extra tabblad klik je eenvoudig op het + teken (zie geel gemarkeerd in onderstaande afbeelding)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c1584 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"98c1584\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"286\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Omgekeerd-doelpad-GA4-1-1-1024x366.png\" class=\"attachment-large size-large wp-image-14313\" alt=\"Omgekeerd doelpad GA4 1\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Omgekeerd-doelpad-GA4-1-1-1024x366.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Omgekeerd-doelpad-GA4-1-1-300x107.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Omgekeerd-doelpad-GA4-1-1-768x274.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Omgekeerd-doelpad-GA4-1-1.png 1143w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786bc11 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"786bc11\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Padverkenning<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c439a1c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c439a1c\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vergelijkbaar met het vorige punt, maar dan juist de andere kant op kun je kijken wat voor pad mensen bewandelen op je website. Dit kan het pad vanaf een specifiek event zijn of vanaf een specifieke pagina. Je krijgt deze data inzichtelijk met de volgende stappen:<\/span><\/p><p><em><b>Explore &gt; Path Exploration &gt; Start Over &gt; Select starting point (Event name or page path and screen class) &gt; Click on page path\/event to expand more steps<\/b><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a34d156 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"a34d156\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Padverkenning-GA4-1024x551.png\" class=\"attachment-large size-large wp-image-14315\" alt=\"Padverkenning GA4\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Padverkenning-GA4-1024x551.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Padverkenning-GA4-300x161.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Padverkenning-GA4-768x413.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Padverkenning-GA4.png 1320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b2d54 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"65b2d54\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Conversiepaden<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f14da ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"45f14da\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De kans is groot dat je bezig bent met verschillende marketing activiteiten voor jouw IT-organisatie op allerlei platformen en websites. Omdat je op verschillende plekken touchpoints cre\u00ebert met jouw bedrijf is het belangrijk om goed in kaart te brengen welke kanalen bijdragen aan conversies op jouw website. Deze informatie kun je bekijken via:<\/span><\/p><p><em><b>Advertising &gt; Attribution &gt; Conversion paths<\/b><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577fc41 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"577fc41\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Conversiepaden-GA4-1024x460.png\" class=\"attachment-large size-large wp-image-14317\" alt=\"Conversiepaden GA4\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Conversiepaden-GA4-1024x460.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Conversiepaden-GA4-300x135.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Conversiepaden-GA4-768x345.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Conversiepaden-GA4-1536x690.png 1536w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Conversiepaden-GA4.png 1803w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3d1a5 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"ec3d1a5\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Zoektermen op de website\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ef84f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"23ef84f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Heb je een zoekfunctie op je website? Zo ja, dan is het uiterst interessant om inzichtelijk te krijgen welke zoekopdrachten er op je website plaatsvinden. Goed nieuws, binnen GA4 is dit mogelijk. Je kunt deze informatie gebruiken om je website verder te optimaliseren. Om deze data inzichtelijk te krijgen volg je de volgende stappen:<\/span><\/p><ol><li aria-level=\"1\"><em><b>Reports &gt; Engagement &gt; Events &gt; Click on the Pencil<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Dimensions &gt; Remove \u2018Event Name\u2019<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Add \u2018Search Term\u2019 as a dimension &gt; Click \u2018Apply\u2019<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Click \u2018Save\u2019 &gt; \u2018Save as a new report\u2019 &gt; Give it a name (example: Site Search Terms)<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Return to \u2018Reports\u2019 &gt; Library<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Life cycle &gt; Edit Collection<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Drag \u2018Site Search Terms\u2019 to \u2018Engagement\u2019 section &gt; Save &gt; Save changes to the current collection<\/b><\/em><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d515f6 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"5d515f6\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"180\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-1-1024x231.png\" class=\"attachment-large size-large wp-image-14319\" alt=\"Zoektermen op de website GA4 1\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-1-1024x231.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-1-300x68.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-1-768x173.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-1.png 1158w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb055a ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"9fb055a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"747\" height=\"617\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-2-1.png\" class=\"attachment-large size-large wp-image-14323\" alt=\"Zoektermen op de website GA4 2\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-2-1.png 747w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Zoektermen-op-de-website-GA4-2-1-300x248.png 300w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4f105b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"c4f105b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Waar gaan outbound clicks naartoe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c2c4b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"d1c2c4b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Outbound clicks kunnen je veel inzicht geven over uitgaand verkeer naar andere websites. Deze informatie is helaas niet standaard te bekijken in Google Analytics 4. G<\/span>elukkig is het wel mogelijk om een custom report te maken waarin je deze data inzichtelijk maakt. In de onderstaande stappen leggen we je uit hoe je dit voor elkaar krijgt:<\/p><ol><li aria-level=\"1\"><em><b>Admin &gt; Custom definitions &gt; Create Custom Dimension<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Dimension name = Link_URL<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Scope = Event<\/b><\/em><\/li><li aria-level=\"1\"><em><b>Event parameter = link_url<\/b><\/em><\/li><\/ol><div><b><i>\u00a0<\/i><\/b><\/div><p>Na 24-48 uur zul je de URL&#8217;s van de outbound clicks in kunnen zien via de volgende stappen:<\/p><p><em><b>Reports &gt; Engagement &gt; Events &gt; Click<\/b><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cb721 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"10cb721\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-1-1024x436.png\" class=\"attachment-large size-large wp-image-14325\" alt=\"Waar gaan outbound clicks naartoe GA4 1\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-1-1024x436.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-1-300x128.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-1-768x327.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-1.png 1147w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8888940 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"8888940\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"378\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-2-1024x484.png\" class=\"attachment-large size-large wp-image-14327\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-2-1024x484.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-2-300x142.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-2-768x363.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-2.png 1154w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470a120 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"470a120\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"735\" height=\"244\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-3.png\" class=\"attachment-large size-large wp-image-14329\" alt=\"Waar gaan outbound clicks naartoe GA4 3\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-3.png 735w, https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/09\/Waar-gaan-outbound-clicks-naartoe-GA4-3-300x100.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccbc6e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"3ccbc6e\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meer weten?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d9037 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"72d9037\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Mocht je nog meer vragen hebben over Google Analytics 4, neem dan gerust contact met ons op. Vraag een adviesgesprek aan met onze specialisten via onze <span style=\"text-decoration: underline;\"><a href=\"https:\/\/leadgate.eu\/nl\/contact\/\" target=\"_blank\" rel=\"noopener\">contactpagina<\/a><\/span>\u00a0of bel naar 010-268 1148.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba9d32 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-global elementor-global-5854 elementor-widget-jet-button\" data-id=\"fba9d32\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Neem contact op<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 is ondertussen realiteit geworden voor ons allemaal. Heb jij je weg al gevonden in de vernieuwde interface? In de eerste maanden van Google Analytics 4 kwamen wij erachter dat we wat oude vertrouwde data en functionaliteiten uit Universal Analytics misten of lastig konden vinden. Tijdens deze ontdekkingstocht dachten we \u201cHey, we zijn [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[55,56,42],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Waar vind ik mijn vertrouwde Universal Analytics data in Google Analytics 4? - Leadgate<\/title>\n<meta name=\"description\" content=\"Ontdek in deze blog waar je je vertrouwde Universal Analytics data terug kunt vinden in Google Analytics 4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/blog\/waar-vind-ik-mijn-vertrouwde-universal-analytics-data-in-google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waar vind ik mijn vertrouwde Universal Analytics data in Google Analytics 4? 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