{"id":24977,"date":"2025-09-09T12:07:47","date_gmt":"2025-09-09T10:07:47","guid":{"rendered":"https:\/\/leadgate.eu\/?page_id=24977"},"modified":"2025-09-09T12:07:49","modified_gmt":"2025-09-09T10:07:49","slug":"signal-based-marketing-voor-it","status":"publish","type":"page","link":"https:\/\/leadgate.eu\/nl\/signal-based-marketing-voor-it\/","title":{"rendered":"Signal-based Marketing voor IT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24977\" class=\"elementor elementor-24977\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-fcffbe2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcffbe2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cd86f0\" data-id=\"5cd86f0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4305636 elementor-widget__width-auto ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4305636\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We <img decoding=\"async\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/04\/icon-heart.svg\" style=\"position: relative;top:3px;margin-right:2px\"> marketingsignalen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e612eab elementor-widget__width-initial ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5e612eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_steroids_underlay_popover_whyxrot&quot;:&quot;yes&quot;,&quot;_ob_steroids_underlay_popover_border&quot;:&quot;yes&quot;,&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signal-based Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128b87c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"128b87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Steeds meer IT- en SaaS-bedrijven ontdekken de kracht van signal-based marketing. Het herkennen en benutten van marketingsignalen helpt je om eerder in beeld te komen bij prospects, koopintentie beter te begrijpen en je sales- en marketinginspanningen slimmer op elkaar af te stemmen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9a3732\" data-id=\"f9a3732\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2c29a9 ob-has-background-overlay elementor-widget elementor-widget-spacer\" data-id=\"f2c29a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_spacerat_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1caefb0 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"1caefb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_steroids_underlay_popover_whyxrot&quot;:&quot;yes&quot;,&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/04\/BW5A4524-Edit-1536x1024.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-22984\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/04\/BW5A4524-Edit-1536x1024.jpg 1536w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/04\/BW5A4524-Edit-300x200.jpg 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/04\/BW5A4524-Edit-1024x683.jpg 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/04\/BW5A4524-Edit-768x512.jpg 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/04\/BW5A4524-Edit-2048x1365.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-06f00ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06f00ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38faae4\" data-id=\"38faae4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866b389 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"866b389\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat zijn marketingsignalen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05818a4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"05818a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketingsignalen zijn digitale sporen die je doelgroep achterlaat tijdens hun ori\u00ebntatie- en aankoopproces. Denk aan websitebezoeken, interacties met je LinkedIn-pagina, het downloaden van een whitepaper of zelfs een vacature die bij een prospect openstaat.\u00a0<\/p><p>Signalen geven inzicht in waar een organisatie of contactpersoon zicht bevindt in de buyer journey. Door de signalen slim te bundelen en te analyseren, ontdek je koopintenties en kansen die je anders misschien had gemist.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8a847 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"be8a847\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waarom is signal-based marketing belangrijk voor IT-bedrijven?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6868b3a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6868b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In de IT-sector zijn salestrajecten vaak lang en complex. Beslissingen worden genomen door meerdere stakeholders en er zijn veel aanbieders die vergelijkbare oplossingen bieden. Signal-based marketing helpt IT-bedrijven om beter grip te krijgen op dit proces. Door marketingsignalen te herkennen en te stapelen, zie je eerder welke accounts actief op zoek zijn naar oplossingen.<\/p><p>Dit stelt je in staat om sneller en relevanter contact te leggen, de concurrentie voor te blijven en je marketingbudget effici\u00ebnter in te zetten. Voor IT-marketeers betekent dit meer focus op de juiste accounts en een directe bijdrage aan pipeline en omzetgroei.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-debf816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"debf816\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-726294b\" data-id=\"726294b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abbfd66 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"abbfd66\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_steroids_underlay_popover_whyxrot&quot;:&quot;yes&quot;,&quot;_ob_steroids_overlay_popover_border&quot;:&quot;yes&quot;,&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/elementor\/thumbs\/Niels-en-Thom-kijken-naar-een-laptop-r9ivprig5ucpc5r1omwuhqxshuesx859luyhg53fb4.jpg\" title=\"Niels en Thom kijken naar een laptop\" alt=\"Niels en Thom kijken naar een laptop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca4f6c2\" data-id=\"ca4f6c2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59af6c7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"59af6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">De voordelen van signal-based marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc24fd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"dfc24fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Signal-based marketing helpt je om:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96972d7 elementor-widget__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width ob-has-background-overlay elementor-widget elementor-widget-icon-list\" data-id=\"96972d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44.577\" height=\"37.526\" viewBox=\"0 0 44.577 37.526\"><path d=\"M24.306,49.737a1.422,1.422,0,0,1-1.13-.559L8.784,30.353a1.422,1.422,0,0,1,.265-1.991l6.291-4.811a1.422,1.422,0,0,1,1.991.266l7.687,10.05L44.824,12.661a1.422,1.422,0,0,1,2.01-.069L52.618,18a1.422,1.422,0,0,1,.069,2.01L30.737,43.512a1.422,1.422,0,1,1-2.079-1.941L49.642,19.106l-3.71-3.464-19.987,21.4a1.422,1.422,0,0,1-2.169-.107L15.935,26.672,11.9,29.755l13.531,17.7a1.422,1.422,0,0,1-1.128,2.286Z\" transform=\"translate(-8.493 -12.21)\" fill=\"#37e288\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Proactief in te spelen op koopintentie: je wacht niet tot iemand een formulier invult, maar herkent al eerder dat er interesse speelt.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44.577\" height=\"37.526\" viewBox=\"0 0 44.577 37.526\"><path d=\"M24.306,49.737a1.422,1.422,0,0,1-1.13-.559L8.784,30.353a1.422,1.422,0,0,1,.265-1.991l6.291-4.811a1.422,1.422,0,0,1,1.991.266l7.687,10.05L44.824,12.661a1.422,1.422,0,0,1,2.01-.069L52.618,18a1.422,1.422,0,0,1,.069,2.01L30.737,43.512a1.422,1.422,0,1,1-2.079-1.941L49.642,19.106l-3.71-3.464-19.987,21.4a1.422,1.422,0,0,1-2.169-.107L15.935,26.672,11.9,29.755l13.531,17.7a1.422,1.422,0,0,1-1.128,2.286Z\" transform=\"translate(-8.493 -12.21)\" fill=\"#37e288\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sales en marketing beter te laten samenwerken: beide teams werken vanuit dezelfde signalen en prioriteiten.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44.577\" height=\"37.526\" viewBox=\"0 0 44.577 37.526\"><path d=\"M24.306,49.737a1.422,1.422,0,0,1-1.13-.559L8.784,30.353a1.422,1.422,0,0,1,.265-1.991l6.291-4.811a1.422,1.422,0,0,1,1.991.266l7.687,10.05L44.824,12.661a1.422,1.422,0,0,1,2.01-.069L52.618,18a1.422,1.422,0,0,1,.069,2.01L30.737,43.512a1.422,1.422,0,1,1-2.079-1.941L49.642,19.106l-3.71-3.464-19.987,21.4a1.422,1.422,0,0,1-2.169-.107L15.935,26.672,11.9,29.755l13.531,17.7a1.422,1.422,0,0,1-1.128,2.286Z\" transform=\"translate(-8.493 -12.21)\" fill=\"#37e288\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Meer grip te krijgen op de pipeline: je ziet welke accounts in beweging zijn en kunt daar je campagnes en salesacties op richten.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44.577\" height=\"37.526\" viewBox=\"0 0 44.577 37.526\"><path d=\"M24.306,49.737a1.422,1.422,0,0,1-1.13-.559L8.784,30.353a1.422,1.422,0,0,1,.265-1.991l6.291-4.811a1.422,1.422,0,0,1,1.991.266l7.687,10.05L44.824,12.661a1.422,1.422,0,0,1,2.01-.069L52.618,18a1.422,1.422,0,0,1,.069,2.01L30.737,43.512a1.422,1.422,0,1,1-2.079-1.941L49.642,19.106l-3.71-3.464-19.987,21.4a1.422,1.422,0,0,1-2.169-.107L15.935,26.672,11.9,29.755l13.531,17.7a1.422,1.422,0,0,1-1.128,2.286Z\" transform=\"translate(-8.493 -12.21)\" fill=\"#37e288\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Concurrenten voor te zijn: door signalen eerder te herkennen, kun je sneller in beeld komen bij de juiste prospects.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-cdbd21d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdbd21d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0f9abe\" data-id=\"d0f9abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a795897 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"a795897\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hoe werken we bij Leadgate met marketingsignalen?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b369b47 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b369b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bij Leadgate geloven we dat signal-based marketing de brug is tussen marketing en sales. We gebruiken het platform Stairoids om marketingsignalen uit verschillende databronnen samen te brengen, zoals:<\/p><ul><li>Website- en campagnedata<\/li><li>LinkedIn-interacties<\/li><li>CRM-data<\/li><li>Marketing automation-data<\/li><\/ul><p><br \/>Deze signalen koppelen we aan een <strong>Intentional Wire Score (IWS)<\/strong>, zodat je ziet welke accounts echt in beweging zijn. Het resultaat: je kunt signalen stapelen (signal stacking) en herkennen wanneer er in de hele buying unit activiteit ontstaat.<\/p><p>Zo maak je marketing meetbaar en direct actiegericht. Voor sales betekent dit een concrete lijst met accounts om op te acteren. Voor marketing betekent het inzicht in de effectiviteit van campagnes en content.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-5a93559 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a93559\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ffeff1\" data-id=\"4ffeff1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad ob-bb-inner elementor-section elementor-inner-section elementor-element elementor-element-86ff452 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"86ff452\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e21ad05\" data-id=\"e21ad05\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77ca582 elementor-hidden-mobile ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"77ca582\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gerelateerde content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058ed92 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-tablet_extra ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"058ed92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: var( --e-global-color-secondary );background-color: initial\">Gerelateerde content<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15034ec ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"15034ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBlijf op de hoogte van alle online marketing ontwikkelingen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2a305 leadgate-arrow-anim-btn elementor-hidden-tablet elementor-hidden-mobile ob-has-background-overlay elementor-widget elementor-widget-jet-button\" data-id=\"3a2a305\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/blog\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Bekijk alle blogs<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Bekijk alle blogs<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c85366\" data-id=\"1c85366\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e92ddb9 elementor-grid-4 elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-posts--thumbnail-top ob-has-background-overlay elementor-widget elementor-widget-posts\" data-id=\"e92ddb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;4&quot;,&quot;classic_columns_mobile&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26200 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-dark-social tag-online-marketing tag-signal-based-marketing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/leadgate.eu\/nl\/blog\/dark-social-b2b-marketing\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/01\/IMG_1178-scaled.jpg\" class=\"attachment-full size-full wp-image-22181\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/01\/IMG_1178-scaled.jpg 2560w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/01\/IMG_1178-300x200.jpg 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/01\/IMG_1178-1024x683.jpg 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/01\/IMG_1178-768x512.jpg 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/01\/IMG_1178-1536x1024.jpg 1536w, https:\/\/leadgate.eu\/wp-content\/uploads\/2025\/01\/IMG_1178-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/leadgate.eu\/nl\/blog\/dark-social-b2b-marketing\/\" >\n\t\t\t\tDark Social in B2B marketing: waarom je belangrijkste deals niet in je dashboard staan\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26114 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-online-marketing tag-online-marketing-strategie tag-signal-based-marketing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/leadgate.eu\/nl\/blog\/de-leadgen-bubbel-knapt-b2b-marketing-opnieuw-inrichten-nu-de-koper-de-regie-pakt\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/03\/DSC02692-scaled.jpg\" class=\"attachment-full size-full wp-image-26090\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/03\/DSC02692-scaled.jpg 2560w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/03\/DSC02692-300x200.jpg 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/03\/DSC02692-1024x683.jpg 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/03\/DSC02692-768x512.jpg 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/03\/DSC02692-1536x1024.jpg 1536w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/03\/DSC02692-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/leadgate.eu\/nl\/blog\/de-leadgen-bubbel-knapt-b2b-marketing-opnieuw-inrichten-nu-de-koper-de-regie-pakt\/\" >\n\t\t\t\tDe leadgen-bubbel knapt: B2B marketing opnieuw inrichten nu de koper de regie pakt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25873 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-online-marketing tag-online-marketing-strategie tag-signal-based-marketing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/leadgate.eu\/nl\/blog\/waarom-wij-tegen-90-van-de-markt-nee-zeggen-en-waarom-dat-in-b2b-marketing-juist-groei-oplevert\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"1160\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/02\/BW5A7138-Edit.jpg\" class=\"attachment-full size-full wp-image-25879\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/02\/BW5A7138-Edit.jpg 1740w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/02\/BW5A7138-Edit-300x200.jpg 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/02\/BW5A7138-Edit-1024x683.jpg 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/02\/BW5A7138-Edit-768x512.jpg 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/02\/BW5A7138-Edit-1536x1024.jpg 1536w\" sizes=\"(max-width: 1740px) 100vw, 1740px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/leadgate.eu\/nl\/blog\/waarom-wij-tegen-90-van-de-markt-nee-zeggen-en-waarom-dat-in-b2b-marketing-juist-groei-oplevert\/\" >\n\t\t\t\tWaarom wij tegen 90% van de markt nee zeggen (en waarom dat in B2B marketing juist groei oplevert)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25841 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-online-marketing tag-online-marketing-strategie tag-signal-based-marketing\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/leadgate.eu\/nl\/blog\/b2b-marketing-in-2026-combineer-klassieke-principes-met-moderne-data\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1740\" height=\"1160\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/01\/BW5A7006-Edit.jpg\" class=\"attachment-full size-full wp-image-25579\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/01\/BW5A7006-Edit.jpg 1740w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/01\/BW5A7006-Edit-300x200.jpg 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/01\/BW5A7006-Edit-1024x683.jpg 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/01\/BW5A7006-Edit-768x512.jpg 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/01\/BW5A7006-Edit-1536x1024.jpg 1536w\" sizes=\"(max-width: 1740px) 100vw, 1740px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/leadgate.eu\/nl\/blog\/b2b-marketing-in-2026-combineer-klassieke-principes-met-moderne-data\/\" >\n\t\t\t\tB2B marketing in 2026: waarom de klassieke marketingmagneet weer werkt (met de tech van nu)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-5bbdada elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bbdada\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f41569\" data-id=\"1f41569\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76004cd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"76004cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veelgestelde vragen over signal-based marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8350441 ob-has-background-overlay elementor-widget elementor-widget-accordion\" data-id=\"8350441\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1371\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1371\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Wanneer is een signaal waardevol?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1371\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1371\"><p>Niet elk signaal heeft dezelfde betekenis. Een enkele websitebezoeker zegt weinig, maar als meerdere mensen uit dezelfde organisatie je website, LinkedIn-pagina \u00e9n prijslijst bekijken, dan heb je een sterk signaal dat er iets speelt.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1372\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1372\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Wat is het verschil met traditionele lead scoring?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1372\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1372\"><p>Traditionele lead scoring kijkt vaak naar \u00e9\u00e9n individu en \u00e9\u00e9n type interactie. Signal-based marketing kijkt breder: naar alle signalen binnen de hele buying unit en stapelt die op. Zo krijg je een betrouwbaarder beeld van koopintentie.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1373\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1373\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is signal-based marketing alleen geschikt voor grote bedrijven?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1373\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1373\"><p>Nee. Juist in de IT- en SaaS-sector, waar salescycli lang zijn en DMU&#8217;s complex, helpt signal-based marketing om grip te houden op de juiste accounts, ongeacht de grootte van je organisatie.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1374\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1374\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Hoe begin ik met signal-based marketing?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1374\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1374\"><p>Start klein door in kaart te brengen welke marketingsignalen je nu al verzamelt (bijvoorbeeld via je website of LinkedIn). Bundel die data en koppel er acties aan. Met Stairoids helpen we je dit proces schaalbaar en realtime te maken, zodat je marketing en sales \u00e9cht samen optrekken.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574fd12 ob-has-background-overlay elementor-widget elementor-widget-html\" data-id=\"574fd12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Wanneer is een signaal waardevol?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Niet elk signaal heeft dezelfde betekenis. Een enkele websitebezoeker zegt weinig, maar als meerdere mensen uit dezelfde organisatie je website, LinkedIn-pagina \u00e9n prijslijst bekijken, dan heb je een sterk signaal dat er iets speelt.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Wat is het verschil met traditionele lead scoring?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Traditionele lead scoring kijkt vaak naar \u00e9\u00e9n individu en \u00e9\u00e9n type interactie. Signal-based marketing kijkt breder: naar alle signalen binnen de hele buying unit en stapelt die op. Zo krijg je een betrouwbaarder beeld van koopintentie.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Is signal-based marketing alleen geschikt voor grote bedrijven?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Nee. Juist in de IT- en SaaS-sector, waar salescycli lang zijn en DMU\u2019s complex, helpt signal-based marketing om grip te houden op de juiste accounts, ongeacht de grootte van je organisatie.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Hoe begin ik met signal-based marketing?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Start klein: breng in kaart welke marketing signals je nu al verzamelt (bijvoorbeeld via je website of LinkedIn). Bundel die data en koppel er acties aan. Met Steroids helpen we je dit proces schaalbaar en realtime te maken, zodat je marketing en sales \u00e9cht samen optrekken.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-5fad52bf footer-yellow-area elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fad52bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c541d0\" data-id=\"3c541d0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-905a829 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"905a829\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neem contact op<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3100e9 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"e3100e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-789a422a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor ob-harakiri\" data-id=\"789a422a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>Heb je vragen over hoe je de online marketing van jouw IT-organisatie naar het volgende niveau kunt tillen? Of heb je andere online marketing gerelateerde vragen?<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ae82e elementor-widget__width-auto big-icon ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"00ae82e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"tel:+3110%20268%201148\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span 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data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/leadgate.eu\/nl\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"17\" viewBox=\"0 0 25 17\"><g id=\"Group_19\" data-name=\"Group 19\" transform=\"translate(-2 -6)\"><path id=\"Path_39\" data-name=\"Path 39\" d=\"M2,7.42V21.592l7.086-7.086Z\" fill=\"#fff\"><\/path><path id=\"Path_40\" data-name=\"Path 40\" d=\"M3.408,6l8.971,8.971a3.072,3.072,0,0,0,4.242,0L25.592,6Z\" fill=\"#fff\"><\/path><path id=\"Path_41\" data-name=\"Path 41\" d=\"M18.035,16.385a5,5,0,0,1-7.07,0L10.5,15.92,3.42,23H25.58L18.5,15.92Z\" fill=\"#fff\"><\/path><path id=\"Path_42\" data-name=\"Path 42\" d=\"M19.914,14.506,27,21.592V7.42Z\" fill=\"#fff\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">contactformulier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f2bf627\" data-id=\"5f2bf627\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7934aa elementor-cta--skin-cover elementor-cta--valign-bottom team-box contactus ob-has-background-overlay elementor-widget elementor-widget-call-to-action\" data-id=\"b7934aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/leadgate.eu\/wp-content\/uploads\/elementor\/thumbs\/7.Sjors_-qsorls0tx38gu7621kl75zmzja5h5cdff423ytc7cw.jpg);\" role=\"img\" aria-label=\"7.Sjors\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<span style=\"font-size:23px;font-weight:normal\">Meet: <\/span>Sjors\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tFounder\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We marketingsignalen Signal-based Marketing Steeds meer IT- en SaaS-bedrijven ontdekken de kracht van signal-based marketing.<\/p>\n","protected":false},"author":20,"featured_media":23002,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-24977","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Signal-based Marketing voor IT | Leadgate Europe<\/title>\n<meta name=\"description\" content=\"Ontdek hoe signal-based marketing IT-bedrijven helpt om koopintentie te herkennen en marketingsignalen slim te benutten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/signal-based-marketing-voor-it\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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