{"id":11755,"date":"2023-02-16T09:49:39","date_gmt":"2023-02-16T09:49:39","guid":{"rendered":"https:\/\/leadgate.eu\/?page_id=11755"},"modified":"2026-06-23T09:24:09","modified_gmt":"2026-06-23T07:24:09","slug":"b2b-online-marketing-maturity-model","status":"publish","type":"page","link":"https:\/\/leadgate.eu\/nl\/over-ons\/b2b-online-marketing-maturity-model\/","title":{"rendered":"B2B Online Marketing Maturity Model"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11755\" class=\"elementor elementor-11755\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b2961ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b2961ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65472868\" data-id=\"65472868\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4305636 elementor-widget__width-auto ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4305636\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">We <img decoding=\"async\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2022\/04\/icon-heart.svg\" style=\"position: relative;top:3px;margin-right:2px\"> B2B MARKETING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e612eab elementor-widget__width-initial ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5e612eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_steroids_underlay_popover_whyxrot&quot;:&quot;yes&quot;,&quot;_ob_steroids_underlay_popover_border&quot;:&quot;yes&quot;,&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Het Leadgate B2B Online Marketing Maturity Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1749979 e-flex e-con-boxed e-con e-parent\" data-id=\"1749979\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3da0770 e-con-full e-flex e-con e-child\" data-id=\"3da0770\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca3efd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"3ca3efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Groei naar volwassen B2B-marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f362f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"32f362f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"kc-elm kc-css-76091 kc-raw-code\"><p>Veel B2B-organisaties doen al aan marketing. Toch ontbreekt vaak de samenhang tussen strategie, uitvoering, data en sales. Het gevolg? Marketing voelt druk, maar niet altijd effectief. Er is wel activiteit, maar onvoldoende grip op wat het oplevert.<\/p><p>Met het B2B Marketing Maturity Model brengen we in kaart waar jouw organisatie nu staat en welke volgende stap de meeste impact maakt. Zo bouwen we samen aan marketing die niet alleen zichtbaar is, maar ook meetbaar bijdraagt aan groei.<\/p><p>Dit model is specifiek ontwikkeld voor IT-, Tech- en SaaS-organisaties die willen groeien naar professionele en volwassen marketing.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d4be35 e-con-full e-flex e-con e-child\" data-id=\"9d4be35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d066bc hero-image ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"6d066bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_steroids_underlay_popover_whyxrot&quot;:&quot;yes&quot;,&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/DSC02379-768x1152.jpg\" class=\"attachment-medium_large size-medium_large wp-image-27014\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/DSC02379-768x1152.jpg 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/DSC02379-200x300.jpg 200w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/DSC02379-683x1024.jpg 683w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/DSC02379-1024x1536.jpg 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/DSC02379.jpg 1365w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcffbe2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcffbe2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9a3732\" data-id=\"f9a3732\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7396339 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"7396339\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat is het Leadgate B2B Online Marketing Maturity model?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fb044 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"f6fb044\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"kc-elm kc-css-811693 kc-raw-code\"><div class=\"title-column col-md-12 col-sm-12 col-xs-12\"><div class=\"inner-column\"><div class=\"text\"><p>Een B2B Marketing Maturity Model is een groeimodel waarmee je bepaalt hoe volwassen je marketingaanpak is. Het laat zien waar je nu staat, welke onderdelen ontbreken en welke volgende stap nodig is om marketing professioneler, relevanter en beter meetbaar te maken.<\/p><p>Het model helpt om marketing niet als losse activiteiten te zien, maar als een groeisysteem. Strategie, positionering, content, campagnes, data, technologie en sales moeten steeds beter op elkaar aansluiten.<\/p><p>Het doel is niet om alles tegelijk te doen. Het doel is om de juiste stap op het juiste moment te zetten.<\/p><p>Voor de ene organisatie betekent dat eerst het fundament op orde brengen. Voor de andere organisatie betekent het werken aan zichtbaarheid, koopsignalen, sales enablement of voorspelbare pipeline.<\/p><p>We schreven een <a href=\"https:\/\/leadgate.eu\/nl\/over-ons\/b2b-online-marketing-maturity-model-stappenplan\/\" target=\"_blank\" rel=\"noopener\">stappenplan<\/a> om jouw marketingvolwassenheid te toetsen zodat je ook zelf aan de slag kan gaan.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736f750 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"736f750\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Leadgate_Maturity-Model_Opmaak_2-scaled.png\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Leadgate_Maturity-Model_Opmaak_2-1024x576.png\" class=\"attachment-large size-large wp-image-27257\" alt=\"\" srcset=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Leadgate_Maturity-Model_Opmaak_2-1024x576.png 1024w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Leadgate_Maturity-Model_Opmaak_2-300x169.png 300w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Leadgate_Maturity-Model_Opmaak_2-768x432.png 768w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Leadgate_Maturity-Model_Opmaak_2-1536x864.png 1536w, https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Leadgate_Maturity-Model_Opmaak_2-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6ff28 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1a6ff28\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Waarom een B2B Marketing Maturity Model?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cd885 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"e3cd885\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"kc-elm kc-css-76091 kc-raw-code\"><div class=\"title-column col-md-12 col-sm-12 col-xs-12\"><div class=\"inner-column\"><div class=\"text\"><p>Meer marketing doen is niet automatisch beter. Een organisatie die nog geen duidelijke ICP, marketingproof website, CRM-structuur of consistente positionering heeft, is meestal niet geholpen met grotere advertentiebudgetten of complexe automation flows. Dan is het slimmer om eerst het fundament op orde te brengen.<\/p><p>Andersom geldt hetzelfde. Een organisatie die al goed zichtbaar is, maar geen signalen opvolgt of geen inzicht heeft in pipeline, mist commerci\u00eble kansen. Dan ligt de volgende stap niet in meer content, maar in het beter verbinden van marketing en sales.<\/p><p>Het B2B Marketing Maturity Model helpt om die keuzes scherp te maken. Niet op basis van onderbuikgevoel, maar op basis van volwassenheid, prioriteit en commerci\u00eble impact.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6c7c8 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"ee6c7c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hoe passen wij het Leadgate B2B Online Marketing Maturity Model toe?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1ab65 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4f1ab65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"kc-elm kc-css-671959 kc_row\"><div class=\"kc-row-container kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-561956 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-12532 kc-raw-code\"><div class=\"title-column col-md-12 col-sm-12 col-xs-12\"><div class=\"inner-column\"><div class=\"text\"><p data-start=\"11214\" data-end=\"11321\">Bij Leadgate gebruiken we het B2B Marketing Maturity Model als strategisch startpunt voor samenwerking. We kijken waar jouw organisatie nu staat, wat er al goed gaat en waar de grootste groeikans ligt. Daarna bepalen we welke marketingactiviteiten passen bij de huidige fase en welke KPI\u2019s nodig zijn om voortgang te meten.<\/p><p data-start=\"11544\" data-end=\"11683\">Zo voorkomen we dat marketing versnipperd raakt of dat er te vroeg wordt ge\u00efnvesteerd in activiteiten waarvoor het fundament nog ontbreekt.<\/p><p data-start=\"11685\" data-end=\"11710\">Onze aanpak is praktisch:<\/p><ol data-start=\"11712\" data-end=\"11973\"><li data-section-id=\"1outzhy\" data-start=\"11712\" data-end=\"11754\">We bepalen het huidige maturity level<\/li><li data-section-id=\"7xkdeu\" data-start=\"11755\" data-end=\"11808\">We brengen de belangrijkste groeikansen in kaart<\/li><li data-section-id=\"19iff1t\" data-start=\"11809\" data-end=\"11855\">We vertalen dit naar een concrete roadmap<\/li><li data-section-id=\"1ndw5rb\" data-start=\"11856\" data-end=\"11905\">We voeren uit, meten resultaat en sturen bij<\/li><li data-section-id=\"1vxobd6\" data-start=\"11906\" data-end=\"11973\">We bouwen stap voor stap door naar het volgende maturity level<br \/><br \/><\/li><\/ol><p data-start=\"11975\" data-end=\"12096\">Zo groeit marketing van losse activiteiten naar een volwassen marketing- en salesaanpak die meetbaar bijdraagt aan groei.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b51225d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b51225d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-726294b\" data-id=\"726294b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ea78f ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"47ea78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_steroids_underlay_popover_whyxrot&quot;:&quot;yes&quot;,&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/elementor\/thumbs\/Niels-en-Thom-kijken-naar-een-laptop-r9ivprig5ucpc5r1omwuhqxshuesx859luyhg53fb4.jpg\" title=\"Niels en Thom kijken naar een laptop\" alt=\"Niels en Thom kijken naar een laptop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-deb2758\" data-id=\"deb2758\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5da5753 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da5753\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8e23a25\" data-id=\"8e23a25\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adbf53 elementor-widget__width-inherit ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4adbf53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lees meer in onze whitepaper:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96972d7 elementor-widget__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width ob-has-background-overlay elementor-widget elementor-widget-icon-list\" data-id=\"96972d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44.577\" height=\"37.526\" viewBox=\"0 0 44.577 37.526\"><path d=\"M24.306,49.737a1.422,1.422,0,0,1-1.13-.559L8.784,30.353a1.422,1.422,0,0,1,.265-1.991l6.291-4.811a1.422,1.422,0,0,1,1.991.266l7.687,10.05L44.824,12.661a1.422,1.422,0,0,1,2.01-.069L52.618,18a1.422,1.422,0,0,1,.069,2.01L30.737,43.512a1.422,1.422,0,1,1-2.079-1.941L49.642,19.106l-3.71-3.464-19.987,21.4a1.422,1.422,0,0,1-2.169-.107L15.935,26.672,11.9,29.755l13.531,17.7a1.422,1.422,0,0,1-1.128,2.286Z\" transform=\"translate(-8.493 -12.21)\" fill=\"#37e288\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wat is het Leadgate B2B Online Marketing Maturity Model?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44.577\" height=\"37.526\" viewBox=\"0 0 44.577 37.526\"><path d=\"M24.306,49.737a1.422,1.422,0,0,1-1.13-.559L8.784,30.353a1.422,1.422,0,0,1,.265-1.991l6.291-4.811a1.422,1.422,0,0,1,1.991.266l7.687,10.05L44.824,12.661a1.422,1.422,0,0,1,2.01-.069L52.618,18a1.422,1.422,0,0,1,.069,2.01L30.737,43.512a1.422,1.422,0,1,1-2.079-1.941L49.642,19.106l-3.71-3.464-19.987,21.4a1.422,1.422,0,0,1-2.169-.107L15.935,26.672,11.9,29.755l13.531,17.7a1.422,1.422,0,0,1-1.128,2.286Z\" transform=\"translate(-8.493 -12.21)\" fill=\"#37e288\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Wat zijn de Online Marketing Maturity levels?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"44.577\" height=\"37.526\" viewBox=\"0 0 44.577 37.526\"><path d=\"M24.306,49.737a1.422,1.422,0,0,1-1.13-.559L8.784,30.353a1.422,1.422,0,0,1,.265-1.991l6.291-4.811a1.422,1.422,0,0,1,1.991.266l7.687,10.05L44.824,12.661a1.422,1.422,0,0,1,2.01-.069L52.618,18a1.422,1.422,0,0,1,.069,2.01L30.737,43.512a1.422,1.422,0,1,1-2.079-1.941L49.642,19.106l-3.71-3.464-19.987,21.4a1.422,1.422,0,0,1-2.169-.107L15.935,26.672,11.9,29.755l13.531,17.7a1.422,1.422,0,0,1-1.128,2.286Z\" transform=\"translate(-8.493 -12.21)\" fill=\"#37e288\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Stap voor stap naar B2B Online Marketing volwassenheid<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e2a4c9 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-jet-button\" data-id=\"3e2a4c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/leadgate.eu\/nl\/kennisbank\/whitepaper-b2b-online-marketing-maturity-model\/\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Download whitepaper<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Download whitepaper<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7261a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7261a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d80d2d\" data-id=\"3d80d2d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4beb9ab ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4beb9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voor wie is het B2B Marketing Maturity Model bedoeld?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87365ff ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"87365ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"kc-elm kc-css-671959 kc_row\"><div class=\"kc-row-container kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-561956 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-12532 kc-raw-code\"><div class=\"title-column col-md-12 col-sm-12 col-xs-12\"><div class=\"inner-column\"><div class=\"text\"><p>Het B2B Marketing Maturity Model is ontwikkeld voor B2B-organisaties die hun marketing professioneler willen maken. Bij Leadgate passen we het model specifiek toe voor IT-, Tech- en SaaS-organisaties. Juist in deze markten is het koopproces vaak complex. Er zijn meerdere beslissers betrokken, salescycli zijn langer en vertrouwen speelt een grote rol.<\/p><p>Het model is vooral relevant als je jezelf herkent in \u00e9\u00e9n of meer van deze situaties:<\/p><ul><li>Je doet al aan marketing, maar mist structuur<\/li><li>Je wilt weten welke marketingactiviteiten nu prioriteit hebben<\/li><li>Je wilt marketing beter laten aansluiten op sales<\/li><li>Je wilt meer grip krijgen op pipeline en ROI<\/li><li>Je wilt groeien, maar niet zomaar meer budget uitgeven zonder duidelijke richting<\/li><li>Je wilt jouw marketingteam versterken met strategische en uitvoerende expertise<\/li><li>Je wilt inzicht krijgen in koopsignalen van relevante accounts<\/li><li>Je wilt marketing meetbaar laten bijdragen aan commerci\u00eble groei<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772738f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"772738f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Met het Leadgate B2B Online Marketing Maturity Model naar online marketing volwassenheid<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b029c58 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"b029c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"kc-elm kc-css-671959 kc_row\"><div class=\"kc-row-container kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-561956 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-12532 kc-raw-code\"><div class=\"title-column col-md-12 col-sm-12 col-xs-12\"><div class=\"inner-column\"><div class=\"text\"><div class=\"kc-elm kc-css-256432 kc-raw-code\"><div class=\"title-column col-md-12 col-sm-12 col-xs-12\"><div class=\"inner-column\"><div class=\"text\"><p>Marketingvolwassenheid ontstaat niet in \u00e9\u00e9n keer. Het is een proces waarin strategie, content, campagnes, data, sales en technologie steeds beter op elkaar aansluiten. Met het B2B Marketing Maturity Model maken we dat proces concreet.<\/p><p>We helpen jouw organisatie van ad-hoc marketing naar een professioneel fundament, van zichtbaarheid naar koopsignalen en van losse marketingactiviteiten naar voorspelbare pipeline.<\/p><p>Zo maken we marketing meetbaar beter.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-570c99da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"570c99da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74d81429\" data-id=\"74d81429\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5875c32 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5875c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63bd74fa ob-has-background-overlay elementor-widget elementor-widget-toggle\" data-id=\"63bd74fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1671\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1671\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat is een B2B Marketing Maturity Model?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1671\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1671\"><p>Een B2B Marketing Maturity Model is een groeimodel waarmee je bepaalt hoe volwassen je marketingaanpak is. Het model laat zien waar je nu staat, welke onderdelen ontbreken en welke volgende stap nodig is om marketing professioneler, meetbaarder en beter verbonden met sales te maken.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1672\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1672\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Waarom is marketing maturity belangrijk?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1672\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1672\"><p>Marketing maturity is belangrijk omdat niet iedere organisatie dezelfde marketingstap nodig heeft. Sommige organisaties moeten eerst hun fundament op orde brengen, terwijl andere organisaties juist moeten werken aan zichtbaarheid, koopsignalen, pipeline of ROI. Het model helpt om prioriteiten te stellen.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1673\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1673\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Voor welke organisaties is het model geschikt?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1673\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1673\"><p>Het model is geschikt voor B2B-organisaties die hun marketing willen professionaliseren. Leadgate gebruikt het vooral voor IT-, Tech- en SaaS-organisaties, omdat deze bedrijven vaak te maken hebben met langere salescycli, complexe DMU\u2019s en een sterke behoefte aan meetbare marketing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1674\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1674\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Hoe weet ik in welk maturity level mijn organisatie zit?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1674\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1674\"><p>Dat bepaal je door te kijken naar je strategie, doelgroep, website, content, campagnes, data, CRM, salesopvolging en KPI\u2019s. Bij Leadgate gebruiken we het model om samen vast te stellen waar je nu staat en welke volgende stap de meeste impact maakt.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1675\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1675\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Wat is het verschil tussen marketing maturity en leadgeneratie?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1675\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1675\"><p>Leadgeneratie is \u00e9\u00e9n onderdeel van marketing. Marketing maturity kijkt breder. Het gaat om de volwassenheid van je totale marketingaanpak: strategie, positionering, zichtbaarheid, koopsignalen, sales enablement, data, pipeline en ROI.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1676\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1676\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Hoe helpt Leadgate met het B2B Marketing Maturity Model?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1676\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1676\"><p>Leadgate gebruikt het model als basis voor een concrete marketingroadmap. We bepalen waar je staat, welke groeikansen er liggen en welke activiteiten nodig zijn om jouw marketing stap voor stap professioneler, relevanter en meetbaarder te maken.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d84bd ob-has-background-overlay elementor-widget elementor-widget-html\" data-id=\"b2d84bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@graph\": [\r\n    {\r\n      \"@type\": \"Organization\",\r\n      \"@id\": \"https:\/\/leadgate.eu\/nl\/#organization\",\r\n      \"name\": \"Leadgate Europe\",\r\n      \"url\": \"https:\/\/leadgate.eu\/nl\/\",\r\n      \"logo\": {\r\n        \"@type\": \"ImageObject\",\r\n        \"url\": \"https:\/\/leadgate.eu\/wp-content\/uploads\/2024\/04\/Leadgate-logo.svg\"\r\n      },\r\n      \"address\": {\r\n        \"@type\": \"PostalAddress\",\r\n        \"streetAddress\": \"Schiedamsedijk 50\",\r\n        \"postalCode\": \"3011 ED\",\r\n        \"addressLocality\": \"Rotterdam\",\r\n        \"addressCountry\": \"NL\"\r\n      },\r\n      \"contactPoint\": {\r\n        \"@type\": \"ContactPoint\",\r\n        \"telephone\": \"+31 10 268 1148\",\r\n        \"contactType\": \"customer service\",\r\n        \"areaServed\": \"NL\",\r\n        \"availableLanguage\": [\r\n          \"nl\",\r\n          \"en\"\r\n        ]\r\n      },\r\n      \"sameAs\": [\r\n        \"https:\/\/www.linkedin.com\/company\/leadgate-europe\/\",\r\n        \"https:\/\/www.instagram.com\/leadgate_europe\/\"\r\n      ]\r\n    },\r\n    {\r\n      \"@type\": \"WebSite\",\r\n      \"@id\": \"https:\/\/leadgate.eu\/nl\/#website\",\r\n      \"url\": \"https:\/\/leadgate.eu\/nl\/\",\r\n      \"name\": \"Leadgate Europe\",\r\n      \"publisher\": {\r\n        \"@id\": \"https:\/\/leadgate.eu\/nl\/#organization\"\r\n      },\r\n      \"inLanguage\": \"nl-NL\"\r\n    },\r\n    {\r\n      \"@type\": \"WebPage\",\r\n      \"@id\": \"https:\/\/leadgate.eu\/nl\/over-ons\/b2b-online-marketing-maturity-model\/#webpage\",\r\n      \"url\": \"https:\/\/leadgate.eu\/nl\/over-ons\/b2b-online-marketing-maturity-model\/\",\r\n      \"name\": \"B2B Marketing Maturity Model\",\r\n      \"headline\": \"B2B Marketing Maturity Model\",\r\n      \"description\": \"Ontdek met het B2B Marketing Maturity Model hoe volwassen jouw marketing is. 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Soms ligt de prioriteit bij het fundament, soms bij zichtbaarheid, koopsignalen, sales enablement of voorspelbare pipeline.\"\r\n          }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Voor wie is het B2B Marketing Maturity Model bedoeld?\",\r\n          \"acceptedAnswer\": {\r\n            \"@type\": \"Answer\",\r\n            \"text\": \"Het B2B Marketing Maturity Model is bedoeld voor B2B-organisaties die hun marketing professioneler en meetbaarder willen maken. Leadgate past het model vooral toe voor IT-, Tech- en SaaS-organisaties met langere salescycli, meerdere beslissers en een sterke behoefte aan marketing die bijdraagt aan groei.\"\r\n          }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Welke levels heeft het B2B Marketing Maturity Model?\",\r\n          \"acceptedAnswer\": {\r\n            \"@type\": \"Answer\",\r\n            \"text\": \"Het model bestaat uit vijf levels: Startpunt, Fundament op orde, Zichtbaar in de markt, Actief op koopsignalen en Voorspelbare pipeline. Deze levels laten zien hoe marketing groeit van losse activiteiten naar een volwassen marketing- en salesaanpak.\"\r\n          }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Hoe helpt het B2B Marketing Maturity Model bij meetbare marketing?\",\r\n          \"acceptedAnswer\": {\r\n            \"@type\": \"Answer\",\r\n            \"text\": \"Het model koppelt ieder maturity level aan passende focusgebieden en KPI's. Daardoor wordt duidelijk welke marketingactiviteiten prioriteit hebben en hoe voortgang meetbaar wordt gemaakt. Zo groeit marketing stap voor stap naar meer zichtbaarheid, betere koopsignalen, sterkere salesopvolging en meer grip op pipeline.\"\r\n          }\r\n        }\r\n      ]\r\n    },\r\n    {\r\n      \"@type\": \"BreadcrumbList\",\r\n      \"@id\": \"https:\/\/leadgate.eu\/nl\/over-ons\/b2b-online-marketing-maturity-model\/#breadcrumb\",\r\n      \"itemListElement\": [\r\n        {\r\n          \"@type\": \"ListItem\",\r\n          \"position\": 1,\r\n          \"name\": \"Home\",\r\n          \"item\": \"https:\/\/leadgate.eu\/nl\/\"\r\n        },\r\n        {\r\n          \"@type\": \"ListItem\",\r\n          \"position\": 2,\r\n          \"name\": \"Over\",\r\n          \"item\": \"https:\/\/leadgate.eu\/nl\/over-ons\/\"\r\n        },\r\n        {\r\n          \"@type\": \"ListItem\",\r\n          \"position\": 3,\r\n          \"name\": \"B2B Marketing Maturity Model\",\r\n          \"item\": \"https:\/\/leadgate.eu\/nl\/over-ons\/b2b-online-marketing-maturity-model\/\"\r\n        }\r\n      ]\r\n    }\r\n  ]\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fad52bf footer-yellow-area elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fad52bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66e491e2\" data-id=\"66e491e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87f3f75 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"87f3f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ontdek waar jouw marketing staat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1815b6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1d1815b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Benieuwd in welk maturity level jouw marketing zich bevindt? We denken graag met je mee.<\/p><p>Plan een kennismaking met Jordi. Dan kijken we samen waar je nu staat, welke groeikansen er liggen en welke volgende stap de meeste impact maakt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3d4464 elementor-widget__width-auto big-icon ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"1f3d4464\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"tel:+3110%20268%201148\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21.62\" height=\"21.615\" viewBox=\"0 0 21.62 21.615\"><path d=\"M16.507,13.52c-1.488-.135-2.3,1.894-3.382,2.435-1.759.947-5.006-2.435-5.006-2.435S4.736,10.273,5.548,8.514C6.224,7.432,8.254,6.62,8.118,5.132,7.983,3.779,5.007-1.092,3.518.261.271,3.238,0,4.456,0,6.891c-.135,4.194,5.277,9.471,5.277,9.471.541.541,5.277,5.412,9.471,5.277,2.435,0,3.653-.271,6.63-3.518C22.731,16.632,18,13.656,16.507,13.52Z\" transform=\"translate(0.002 -0.026)\" fill=\"#fff\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+31 10 268 1148<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829f726 elementor-widget__width-auto big-icon mail ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"829f726\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/calendly.com\/leadgate\/30min\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plan kennismaking<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f2bf627\" data-id=\"5f2bf627\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7934aa elementor-cta--skin-cover elementor-cta--valign-bottom team-box contactus ob-has-background-overlay elementor-widget elementor-widget-call-to-action\" data-id=\"b7934aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/leadgate.eu\/wp-content\/uploads\/elementor\/thumbs\/13.Jordi_-qsorlwq0v9ewg8z8a4mc0ggai7ib7tw33rbjd758hs.jpg);\" role=\"img\" aria-label=\"Jordi Lingen\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<span style=\"font-size:23px;font-weight:normal\">Meet: <\/span>Jordi\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tManaging Director\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We B2B MARKETING Het Leadgate B2B Online Marketing Maturity Model Groei naar volwassen B2B-marketing Veel B2B-organisaties doen al aan marketing. Toch ontbreekt vaak de samenhang tussen strategie, uitvoering, data en sales. Het gevolg? Marketing voelt druk, maar niet altijd effectief. Er is wel activiteit, maar onvoldoende grip op wat het oplevert. Met het B2B Marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27014,"parent":2030,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11755","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Online Marketing Maturity Model | Leadgate<\/title>\n<meta name=\"description\" content=\"Het B2B Online Marketing Maturity Model helpt jouw bedrijf groeien naar meetbare marketing en voorspelbare pipeline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/nl\/over-ons\/b2b-online-marketing-maturity-model\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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