Mapping out the buyer journey and tackling buyer persona problems with your IT solutions every step of the way makes your content strategy manageable. It provides you with an overview and lets you exchange content that need better alignment with your prospect.

What kind of content should be written when and where in the buyer journey should it be active is stipulated in a content grid. By comparing different pieces of content in the Awareness, Interest, Decision and Action (AIDA) you know where to step up with your content strategy.

Most of the strategies fail due to a non existing tactical execution plan. A content calendar gives you focus and won’t let you get trapped in the maze of content. There’s simply always so much to create. The content calendar is your gameplan.