We Content Strategy

“A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer needs across all phases of the buying cycle.’’

says David Beebe

A content strategy aligns with your potential IT customer in every step of the buyer journey

A great content strategy for your IT business is all about offering the right content at the right moment to the right people. By researching the buyer persona and the buyer journey you get a clear picture of when you should tackle what questions with what kind of content. Coordinate a content plan by making a content calendar and know how to execute your content strategy. This sounds very easy but it calls for a thorough understanding of your potential customer and  content reader.


At Leadgate Europe we create a content strategy that aligns with your prospect in every step of the customer journey. We tell the stories that appeal to your target audience and graphically design the content according to the corporate standard of your IT business.

A content strategy with buying cycle touchpoints everywhere. How do you plan this?

By creating the ‘Ideal customer profile’ or ICP of your IT business you get a clear understanding of the content that needs to be created when in the buyer journey

A content strategy that is making you stand out, gives you:

250% more conversion
through online leadgenerating

Start now with a successfull marketing strategy!


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