In dit digitale tijdperk van information-overload en een steeds veeleisender publiek is het lastiger geworden om op te vallen als IT-bedrijf. Maar hoe kun je...
A great content strategy for your IT business is all about offering the right content at the right moment to the right people. By researching the buyer persona and the buyer journey you get a clear picture of when you should tackle what questions with what kind of content. Coordinate a content plan by making a content calendar and know how to execute your content strategy. This sounds very easy but it calls for a thorough understanding of your potential customer and content reader.
At Leadgate Europe we create a content strategy that aligns with your prospect in every step of the customer journey. We tell the stories that appeal to your target audience and graphically design the content according to the corporate standard of your IT business.
By creating the ‘Ideal customer profile’ or ICP of your IT business you get a clear understanding of the content that needs to be created when in the buyer journey
Mapping out the buyer journey and tackling buyer persona problems with your IT solutions every step of the way makes your content strategy manageable. It provides you with an overview and lets you exchange content that need better alignment with your prospect.
What kind of content should be written when and where in the buyer journey should it be active is stipulated in a content grid. By comparing different pieces of content in the Awareness, Interest, Decision and Action (AIDA) you know where to step up with your content strategy.
Most of the strategies fail due to a non existing tactical execution plan. A content calendar gives you focus and won’t let you get trapped in the maze of content. There’s simply always so much to create. The content calendar is your gameplan.
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Heb je vragen over hoe de online marketing van jouw IT-organisatie naar het volgende niveau kunt tillen? Of heb je andere online marketing gerelateerde vragen?
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Telefoonnummer: (+31) 10 268 1148
Adres: Schiedamsedijk 50, 3011 ED Rotterdam, Nederland
E-mail: info@leadgate.eu
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