{"id":29127,"date":"2026-06-25T16:32:40","date_gmt":"2026-06-25T14:32:40","guid":{"rendered":"https:\/\/leadgate.eu\/?p=29127"},"modified":"2026-09-21T15:34:05","modified_gmt":"2026-09-21T13:34:05","slug":"b2b-saas-marketing-agency","status":"publish","type":"post","link":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/","title":{"rendered":"B2B SaaS Marketing Agency: What to Look For"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29127\" class=\"elementor elementor-29127 elementor-27741\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-858a5ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"858a5ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-901d4a7\" data-id=\"901d4a7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c17dd7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4c17dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Choosing a marketing agency is hard, and in IT, tech and SaaS it is harder still. Not because there are too few agencies, but because so many of them look alike. They all promise more visibility, more leads and better campaigns. For complex B2B markets, that is not enough.<\/strong><\/p><p>If you have long sales cycles, several decision-makers to convince and a proposition that needs explaining, you do not need an agency that simply runs campaigns. You need a partner who understands how pipeline is built.<\/p><p>This article sets out what to look for when you choose a B2B SaaS marketing agency, and what separates a specialist from a generalist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5d8b4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8e5d8b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key takeaways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a59079 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"7a59079\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Choose an agency for its understanding of your market, not for the channels it sells;<\/li><li>In IT, tech and SaaS, pipeline matters more than lead volume;<\/li><li>A strong agency supports positioning, content, distribution, sales alignment and measurement;<\/li><li>Look for experience with complex B2B propositions and long sales cycles;<\/li><li>In 2026, an agency also has to think about GEO, zero-click content and visibility inside AI-generated answers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0207b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"ba0207b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why marketing for IT, tech and SaaS works differently<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40239ea ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"40239ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>1. Does the agency understand your market?<\/h3><p>An agency does not need to know every detail of your technology. It does need to understand how IT and SaaS buyers think.<\/p><p><strong>Look for:<\/strong><\/p><ul><li>experience in B2B IT, tech or SaaS;<\/li><li>a grasp of buying committees;<\/li><li>experience with complex propositions;<\/li><li>the strategic ability to make technical value understandable.<\/li><\/ul><h3><br \/>2. Does the agency look beyond leads?<\/h3><p>More leads sounds appealing, but it does not automatically mean more pipeline. A mature agency looks at:<\/p><ul><li>account fit;<\/li><li>buying stage;<\/li><li>quality of conversations;<\/li><li>contribution to pipeline;<\/li><li>sales alignment.<br \/><br \/><\/li><\/ul><p>The question is not: <em>&#8220;How do we get more forms filled in?&#8221;<\/em><br \/>The question is: <em>&#8220;How do we make sure the right accounts recognise us, trust us and want to talk to us?&#8221;<\/em><\/p><h3>3. Does the agency have a clear view on content?<\/h3><p>In B2B, content is not there to fill a calendar. Content is how you build trust before buying intent appears.<\/p><p>Check whether the agency works with:<\/p><ul><li>thought leadership;<\/li><li>real customer questions;<\/li><li>pillar content;<\/li><li>SEO and GEO;<\/li><li>LinkedIn distribution;<\/li><li>content written for buying committees.<\/li><\/ul><h3><br \/>4. Can the agency connect marketing and sales?<\/h3><p>In many B2B companies the problem sits neither in marketing nor in sales, but in the handover between them.<\/p><p>A strong agency helps with:<\/p><ul><li>clearly defined ICPs;<\/li><li>account selection;<\/li><li>lead definitions;<\/li><li>commercial signals;<\/li><li>follow-up processes;<\/li><li>feedback loops between sales and marketing.<\/li><\/ul><h3><br \/>5. Does it account for GEO and AI visibility?<\/h3><p>Search is changing. People increasingly get their answers directly inside Google, ChatGPT, Perplexity and other AI tools.<\/p><p>A future-proof agency therefore thinks about:<\/p><ul><li>content that answers the question directly;<\/li><li>FAQs;<\/li><li>definitions;<\/li><li>structured data;<\/li><li>zero-click visibility;<\/li><li>overview articles worth citing as a source.<\/li><\/ul><h3><br \/>6. Does the way of working match your marketing maturity?<\/h3><p>Not every company needs the same thing.<\/p><p>A startup usually looks for focus and speed. A scale-up looks for structure and predictability. A mature B2B organisation looks for specialisation, optimisation and a tighter fit with sales.<\/p><p>So do not only ask: <em>&#8220;What does the agency deliver?&#8221;<\/em><br \/>Also ask: <em>&#8220;Does this approach match where we are today?&#8221;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8c339 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"fd8c339\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Checklist: how to assess a B2B marketing agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d18a0d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"2d18a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sector experience in IT, tech or SaaS<\/li><li>Understanding of complex B2B sales<\/li><li>A clear point of view on pipeline<\/li><li>A strong content strategy<\/li><li>Expertise in both SEO and GEO<\/li><li>Experience with LinkedIn and B2B distribution<\/li><li>Measurement that goes beyond lead counts<\/li><li>Close collaboration with sales<\/li><li>A transparent way of working<\/li><li>Realistic expectations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442f2b6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"442f2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When should you choose a specialist B2B SaaS marketing agency?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b2c4b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c6b2c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choose a specialist when:<\/p><ul><li>your proposition is complex;<\/li><li>your audience is a niche;<\/li><li>your sales cycle runs longer than three months;<\/li><li>your current marketing generates plenty of activity but little pipeline;<\/li><li>sales and marketing are not properly aligned;<\/li><li>you want to stay consistently visible to a specific set of accounts.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc4ab5 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"8cc4ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When is a generalist agency enough?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8604f90 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"8604f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A generalist agency can work well when you mainly need hands-on support for a single channel, such as paid search, social advertising or website maintenance.<\/p><p>But as soon as marketing has to contribute to positioning, pipeline and commercial growth, channel expertise alone is rarely enough.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d667b3 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5d667b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa89bfd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"fa89bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You do not choose a B2B SaaS marketing agency on the strength of polished promises or a handful of case studies. You choose on market understanding, strategic clarity and the ability to connect marketing to pipeline.<\/p><p>The best partner does not only help you become visible. It helps you build lasting preference with the accounts you actually want to reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44c366bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44c366bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-751c4258\" data-id=\"751c4258\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc5c93e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4dc5c93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13349ccb ob-has-background-overlay elementor-widget elementor-widget-toggle\" data-id=\"13349ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3221\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3221\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What does a marketing agency for IT companies do?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3221\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3221\"><p>A marketing agency for IT companies helps technical B2B organisations with positioning, visibility, lead generation, content, SEO, LinkedIn and pipeline development.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3222\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3222\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the difference between a SaaS marketing agency and a general marketing agency?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3222\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3222\"><p>A SaaS marketing agency understands subscription models, longer sales cycles, product-led growth, buying committees and the need to tie marketing to both pipeline and retention.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3223\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3223\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Why does sector knowledge matter in B2B marketing?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3223\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3223\"><p>Because complex propositions need explaining. An agency with sector knowledge turns technical value into clear content, campaigns and commercial messaging far more quickly.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3224\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3224\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Should a B2B marketing agency deliver leads or pipeline?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3224\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3224\"><p>Leads are an intermediate step. For IT, tech and SaaS, pipeline is usually the better measure, because what counts is relevant conversations with accounts that fit.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3225\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-3225\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What does a B2B marketing agency cost?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3225\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-3225\"><p>Costs vary with scope, marketing maturity and channel mix. For an ongoing partnership, think in terms of monthly retainers rather than one-off campaigns.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3226\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-3226\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do you choose the best marketing agency?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3226\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-3226\"><p>Look at specialisation, experience with B2B marketing in IT, tech and SaaS, strategic approach, sales alignment, content quality, measurement and realistic expectations.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does a marketing agency for IT companies do?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A marketing agency for IT companies helps technical B2B organisations with positioning, visibility, lead generation, content, SEO, LinkedIn and pipeline development.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between a SaaS marketing agency and a general marketing agency?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A SaaS marketing agency understands subscription models, longer sales cycles, product-led growth, buying committees and the need to tie marketing to both pipeline and retention.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Why does sector knowledge matter in B2B marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Because complex propositions need explaining. An agency with sector knowledge turns technical value into clear content, campaigns and commercial messaging far more quickly.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Should a B2B marketing agency deliver leads or pipeline?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Leads are an intermediate step. For IT, tech and SaaS, pipeline is usually the better measure, because what counts is relevant conversations with accounts that fit.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What does a B2B marketing agency cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Costs vary with scope, marketing maturity and channel mix. For an ongoing partnership, think in terms of monthly retainers rather than one-off campaigns.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How do you choose the best marketing agency?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Look at specialisation, experience with B2B marketing in IT, tech and SaaS, strategic approach, sales alignment, content quality, measurement and realistic expectations.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e43df27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e43df27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abb3b41\" data-id=\"abb3b41\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53dc92b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53dc92b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c68f88\" data-id=\"0c68f88\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1928fe ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"b1928fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not sure which agency fits your growth stage?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63dbf7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"e63dbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Book a short introductory call. Together we will look at where your marketing stands today and which approach makes sense for IT, tech or SaaS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72baba7 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-jet-button\" data-id=\"72baba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/calendly.com\/leadgate\/30min\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Book a discovery call<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Book a discovery call<\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bef0fdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bef0fdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2ec39\" data-id=\"4a2ec39\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2327bda ob-has-background-overlay elementor-widget elementor-widget-template\" data-id=\"2327bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29167\" class=\"elementor elementor-29167 elementor-26062 elementor-26062\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23515e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23515e02\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28fd2e\" data-id=\"28fd2e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdc44b4 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"4fdc44b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the author<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc346ec elementor-author-box--image-valign-middle ob-has-background-overlay elementor-widget elementor-widget-author-box\" data-id=\"1fc346ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/02\/Robin-200x300.png\" alt=\"Picture of Robin van Zeijl\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tRobin van Zeijl\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Robin Steehouwer-van Zeijl is an Online Marketing Strategist at Leadgate, advising IT, Tech and SaaS organizations on positioning, content strategy and digital growth. She translates complex propositions into clear online strategies that contribute to visibility, authority and long-term impact.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b177b7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"19b177b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to discuss your online strategy or content approach? Schedule a 30-minute session with Robin or connect with her on <a href=\"https:\/\/www.linkedin.com\/in\/robinvanzeijl\/\">LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c30a8c0 leadgate-arrow-anim-btn ob-has-background-overlay elementor-widget elementor-widget-jet-button\" data-id=\"5c30a8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"jet-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jet-button jet-elements\"><div class=\"jet-button__container\">\n\t<a class=\"jet-button__instance jet-button__instance--icon-right hover-effect-1\" href=\"https:\/\/calendar.app.google\/FBGbLMuygdvuXgw56\">\n\t\t<div class=\"jet-button__plane jet-button__plane-normal\"><\/div>\n\t\t<div class=\"jet-button__plane jet-button__plane-hover\"><\/div>\n\t\t<div class=\"jet-button__state jet-button__state-normal\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#1989ff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#1989ff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\">Yes, I would like a 30-minute call with Robin<\/span>\t\t<\/div>\n\t\t<div class=\"jet-button__state jet-button__state-hover\">\n\t\t\t<span class=\"jet-button__icon jet-elements-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18.284\" height=\"9.715\" viewBox=\"0 0 18.284 9.715\"><g transform=\"translate(-249.048 -147.26)\"><path d=\"M269.125,158.215a1,1,0,0,1-.707-1.707l3.151-3.151-3.151-3.151a1,1,0,0,1,1.414-1.414l3.858,3.858a1,1,0,0,1,0,1.414l-3.858,3.858A1,1,0,0,1,269.125,158.215Z\" transform=\"translate(-6.651 -1.24)\" fill=\"#fff\"><\/path><path d=\"M16.284,1H0A1,1,0,0,1-1,0,1,1,0,0,1,0-1H16.284a1,1,0,0,1,1,1A1,1,0,0,1,16.284,1Z\" transform=\"translate(250.048 152.118)\" fill=\"#fff\"><\/path><\/g><\/svg><\/span><span class=\"jet-button__label\"> <\/span>\t\t<\/div>\n\t<\/a>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Choosing a marketing agency is hard, and in IT, tech and SaaS it is harder still. This article sets out what to look for in a B2B SaaS marketing agency, and what separates a specialist from a generalist.<\/p>\n","protected":false},"author":19,"featured_media":27749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173],"tags":[168,132,214],"class_list":["post-29127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","tag-b2b-marketing","tag-marketing-as-a-service-2","tag-online-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B SaaS Marketing Agency: What to Look For | Leadgate<\/title>\n<meta name=\"description\" content=\"Choosing a B2B SaaS marketing agency? Learn what separates specialists from generalists: market understanding, pipeline and sales alignment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B SaaS Marketing Agency: What to Look For | Leadgate\" \/>\n<meta property=\"og:description\" content=\"Choosing a B2B SaaS marketing agency? Learn what separates specialists from generalists: market understanding, pipeline and sales alignment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Leadgate\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T14:32:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T13:34:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Ontwerp-zonder-titel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robin van Zeijl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin van Zeijl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/\"},\"author\":{\"name\":\"Robin van Zeijl\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#\\\/schema\\\/person\\\/1c28398c9bb33541376aeabf87ba97d3\"},\"headline\":\"B2B SaaS Marketing Agency: What to Look For\",\"datePublished\":\"2026-06-25T14:32:40+00:00\",\"dateModified\":\"2026-09-21T13:34:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/\"},\"wordCount\":1017,\"publisher\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ontwerp-zonder-titel.png\",\"keywords\":[\"B2B marketing\",\"Marketing as a Service\",\"Online Marketing\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/\",\"name\":\"B2B SaaS Marketing Agency: What to Look For | Leadgate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ontwerp-zonder-titel.png\",\"datePublished\":\"2026-06-25T14:32:40+00:00\",\"dateModified\":\"2026-09-21T13:34:05+00:00\",\"description\":\"Choosing a B2B SaaS marketing agency? Learn what separates specialists from generalists: market understanding, pipeline and sales alignment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ontwerp-zonder-titel.png\",\"contentUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Ontwerp-zonder-titel.png\",\"width\":600,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/blogs\\\/b2b-saas-marketing-agency\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B SaaS Marketing Agency: What to Look For\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/\",\"name\":\"Leadgate Europe\",\"description\":\"Take your IT business to the next level\",\"publisher\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#organization\",\"name\":\"Leadgate Europe\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LG_logo-zonder-tekst-klein.jpg\",\"contentUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/LG_logo-zonder-tekst-klein.jpg\",\"width\":179,\"height\":105,\"caption\":\"Leadgate Europe\"},\"image\":{\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/leadgate_europe\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/leadgate-europe\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/#\\\/schema\\\/person\\\/1c28398c9bb33541376aeabf87ba97d3\",\"name\":\"Robin van Zeijl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/7a0e63fe0bf4c1fe45428c6a0c086549.jpg?ver=1789662226\",\"url\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/7a0e63fe0bf4c1fe45428c6a0c086549.jpg?ver=1789662226\",\"contentUrl\":\"https:\\\/\\\/leadgate.eu\\\/wp-content\\\/litespeed\\\/avatar\\\/7a0e63fe0bf4c1fe45428c6a0c086549.jpg?ver=1789662226\",\"caption\":\"Robin van Zeijl\"},\"description\":\"Robin van Zeijl is online marketing strateeg bij Leadgate en adviseert IT-, Tech- en SaaS-organisaties over (merk)positionering, contentstrategie en online vindbaarheid en -groei. Zij helpt bedrijven om marketing structureel in te richten, met een duidelijke focus op zichtbaarheid, autoriteit en lange termijn impact. Haar kracht ligt in het vertalen van complexe proposities naar een heldere online strategie die aansluit bij de juiste doelgroep. Met oog voor structuur en samenhang zorgt zij ervoor dat marketing niet alleen actief is, maar ook strategisch klopt. Wil je sparren over jullie online strategie of contentaanpak? Plan een 30-minuten sessie met Robin of verbind via LinkedIn: https:\\\/\\\/www.linkedin.com\\\/in\\\/robinvanzeijl\\\/\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/robinvanzeijl\\\/\"],\"url\":\"https:\\\/\\\/leadgate.eu\\\/en\\\/author\\\/robin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B SaaS Marketing Agency: What to Look For | Leadgate","description":"Choosing a B2B SaaS marketing agency? Learn what separates specialists from generalists: market understanding, pipeline and sales alignment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/","og_locale":"en_US","og_type":"article","og_title":"B2B SaaS Marketing Agency: What to Look For | Leadgate","og_description":"Choosing a B2B SaaS marketing agency? Learn what separates specialists from generalists: market understanding, pipeline and sales alignment.","og_url":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/","og_site_name":"Leadgate","article_published_time":"2026-06-25T14:32:40+00:00","article_modified_time":"2026-09-21T13:34:05+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Ontwerp-zonder-titel.png","type":"image\/png"}],"author":"Robin van Zeijl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robin van Zeijl","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/#article","isPartOf":{"@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/"},"author":{"name":"Robin van Zeijl","@id":"https:\/\/leadgate.eu\/en\/#\/schema\/person\/1c28398c9bb33541376aeabf87ba97d3"},"headline":"B2B SaaS Marketing Agency: What to Look For","datePublished":"2026-06-25T14:32:40+00:00","dateModified":"2026-09-21T13:34:05+00:00","mainEntityOfPage":{"@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/"},"wordCount":1017,"publisher":{"@id":"https:\/\/leadgate.eu\/en\/#organization"},"image":{"@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Ontwerp-zonder-titel.png","keywords":["B2B marketing","Marketing as a Service","Online Marketing"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/","url":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/","name":"B2B SaaS Marketing Agency: What to Look For | Leadgate","isPartOf":{"@id":"https:\/\/leadgate.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/#primaryimage"},"image":{"@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/#primaryimage"},"thumbnailUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Ontwerp-zonder-titel.png","datePublished":"2026-06-25T14:32:40+00:00","dateModified":"2026-09-21T13:34:05+00:00","description":"Choosing a B2B SaaS marketing agency? Learn what separates specialists from generalists: market understanding, pipeline and sales alignment.","breadcrumb":{"@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/#primaryimage","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Ontwerp-zonder-titel.png","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2026\/06\/Ontwerp-zonder-titel.png","width":600,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/leadgate.eu\/en\/blogs\/b2b-saas-marketing-agency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadgate.eu\/en\/"},{"@type":"ListItem","position":2,"name":"B2B SaaS Marketing Agency: What to Look For"}]},{"@type":"WebSite","@id":"https:\/\/leadgate.eu\/en\/#website","url":"https:\/\/leadgate.eu\/en\/","name":"Leadgate Europe","description":"Take your IT business to the next level","publisher":{"@id":"https:\/\/leadgate.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadgate.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leadgate.eu\/en\/#organization","name":"Leadgate Europe","url":"https:\/\/leadgate.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadgate.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","contentUrl":"https:\/\/leadgate.eu\/wp-content\/uploads\/2023\/08\/LG_logo-zonder-tekst-klein.jpg","width":179,"height":105,"caption":"Leadgate Europe"},"image":{"@id":"https:\/\/leadgate.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/leadgate_europe\/","https:\/\/www.linkedin.com\/company\/leadgate-europe\/"]},{"@type":"Person","@id":"https:\/\/leadgate.eu\/en\/#\/schema\/person\/1c28398c9bb33541376aeabf87ba97d3","name":"Robin van Zeijl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadgate.eu\/wp-content\/litespeed\/avatar\/7a0e63fe0bf4c1fe45428c6a0c086549.jpg?ver=1789662226","url":"https:\/\/leadgate.eu\/wp-content\/litespeed\/avatar\/7a0e63fe0bf4c1fe45428c6a0c086549.jpg?ver=1789662226","contentUrl":"https:\/\/leadgate.eu\/wp-content\/litespeed\/avatar\/7a0e63fe0bf4c1fe45428c6a0c086549.jpg?ver=1789662226","caption":"Robin van Zeijl"},"description":"Robin van Zeijl is online marketing strateeg bij Leadgate en adviseert IT-, Tech- en SaaS-organisaties over (merk)positionering, contentstrategie en online vindbaarheid en -groei. Zij helpt bedrijven om marketing structureel in te richten, met een duidelijke focus op zichtbaarheid, autoriteit en lange termijn impact. Haar kracht ligt in het vertalen van complexe proposities naar een heldere online strategie die aansluit bij de juiste doelgroep. Met oog voor structuur en samenhang zorgt zij ervoor dat marketing niet alleen actief is, maar ook strategisch klopt. Wil je sparren over jullie online strategie of contentaanpak? Plan een 30-minuten sessie met Robin of verbind via LinkedIn: https:\/\/www.linkedin.com\/in\/robinvanzeijl\/","sameAs":["https:\/\/www.linkedin.com\/in\/robinvanzeijl\/"],"url":"https:\/\/leadgate.eu\/en\/author\/robin\/"}]}},"_links":{"self":[{"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/posts\/29127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/comments?post=29127"}],"version-history":[{"count":15,"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/posts\/29127\/revisions"}],"predecessor-version":[{"id":29260,"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/posts\/29127\/revisions\/29260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/media\/27749"}],"wp:attachment":[{"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/media?parent=29127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/categories?post=29127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadgate.eu\/en\/wp-json\/wp\/v2\/tags?post=29127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}