Inbound marketing is to answer the question of a potential customer, by give them relevant content on the right moment what will leads to action. This strategy helps you to be found by potential leads within multiple online channels.


The potential customer will walk through four different stages: attract, convert, close and delight. 

In this stage, you need to attract visitors to your website and get attention from the right visitors. You can do this by blogging, search engine optimization, website optimization and social publishing. 

When the right visitors have found your website, you need to convert them into a lead. You can do this by creating web forms, calls-to-actions and setting up the right landing page. 

In this stage, you want to convert leads into customers. Make use of the right marketing tools, like for example your CRM system or marketing automation. 

Don’t forget your visitors! Make use of surveys, smart calls-to-actions, feedback and social monitoring to see what your customers expect and what they are looking for. 

Some advantages of inbound marketing are:

  • Increase brand awareness
  • Increasing visibility within social networks
  • Generate demand for your product or service
  • Generate qualified leads at a lower cost
  • More inbound links to your website
  • Increase website visitors
  • Better SEO results

Leadgate helps IT organizations with the inbound marketing process. Do you want to know how Leadgate can help your organization to generate more leads? Contact us. 


Feddo van der Molen, Specialized in Marketing for IT-organizations at Leadgate.