Writing blogs, newsletters, press releases, white papers, e-books, social media messages, it is all part of content marketing. But how can you make use of content marketing that is successful for your IT organization? To meet your marketing goals, you need a good content planning and documentation. It is important that someone is responsible for this planning.
There is enough knowledge within your organization what should be shared. Give your colleagues the task, for example once a week, to write content about their expertise. When you want to write relevant content for your audience, you also have to work with a clear schedule. Leadgate has a lot of experience with content marketing in the IT industry and supports your organization with the strategy and planning.
Do you want to know more about content marketing and how Leadgate can help your IT organization to generate more leads? Contact us.
Feddo van der Molen, Specialized in Marketing for IT-organizations at Leadgate.