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A buyer persona is a description of your ideal customer. This customer is based on research and your current customer database. The first step for each marketing campaign is to set up and understand your buyer persona. The information that you obtain and the profiles that you create, will have a strong basis for every marketing decision that is taken. One of the biggest pitfalls is to think that you know what your customer really wants. You will have more positive results if you have the right buyer persona in mind and know for whom you are writing.

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It is important to look at more perspectives and to create more than just one buyer persona. It will give you a clear picture of all your potential customers. When you have the right persona in mind, you can create relevant content in the right stage of the buyer journey. The buyer journey is the process leads go through as they decide what service or product to purchase. The buyer journey knows three different stages: awareness, consideration and the decision stage. This process will take place mostly online, so it is important to write content that fits the needs of your buyer persona. 

Do you want to know more about Buyer Persona and how Leadgate can help your IT organization to generate more leads? Contact us. 

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Feddo van der Molen, Specialized in Marketing for IT-organizations at Leadgate.

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