We email Marketing
"Make the customer the hero of your story."
- Ann Handley
Stay in touch with your target audience by making smart use of email marketing.
The world of email marketing is big. Nurture flows, elaborate drip campaigns, newsletters and personalized 1-to-1 mailings. All terms we are sure you’ve heard at some point. Email marketing is and remains a valuable online marketing channel to get and stay in touch with your target audience. But what are the needs for your organization at this very moment? At Leadgate, we believe that every situation is different. That is why we have set up three modules within our email marketing service. This way, we will always find the most suitable solution for you.
This is how we help take your email marketing to the next level:
Your organization sees the added value of email marketing, but where to start? Together, we’ll help you with:
- Newsletters
- One-off and/or internal mailings
- Linking all your forms with email marketing software including thank-you emails
- Email marketing software implementation, training and consultancy
The first steps in the email marketing process have been taken! What are the next steps and how do you take your email marketing to the next level? Together, we will help you with:
- Workflows behind ongoing online advertising campaigns
- Workflows for events/webinars
- Welcome programme for new customers
- Reactivation campaigns
- Custom workflow based on your requirements
Email marketing is a familiar concept to your organization, you know all the ins and outs. Now it’s important to close the gap between marketing and sales. This is how we can help you out:
- Setting up a ‘marketing-to-sales process’
- A customized link between your CRM system and an email marketing platform
- Are you not yet using a CRM system? Then we can set this up in ActiveCampaign specifically to your requirements
- Upsell workflow
- Workflow focused on lost deals
A good implementation of email marketing ensures:
- Constant online presence with your (potential) customers
- More insights into the online behavior of your customers & prospects
- An active database that is engaged with your brand
- Better alignment between marketing & sales
Make your database the hero of the story and also take the next step in email marketing.
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Get in touch with us
Do you have questions about how to take the online marketing of your IT business to the next level? Or do you have other online marketing related questions?