B2B Marketing-as-a-Service agencies Leadgate Europe and Side&Kick join forces

The Dutch IT, Tech and Saas focused online marketing agency, Leadgate Europe, acquires the complex B2B-oriented marketing agency Side&Kick in Belgium. Both organisations are joining forces and will strengthen each other as individual sister companies under the parent organisation Funnel Group.  Both Side&Kick and Leadgate Europe already offer versatile marketing subscriptions to the market with […]

5 questions you should answer before scaling your IT business

When starting your IT business, the main focus is proving that it has worth for the market, that it could make money, and most importantly, that it provides useful services for a certain set of customers. When this first goal is achieved, it is time to look into scaling your business. The question here is, does […]

Employer Branding: best practices to make your IT business stand out

Work has become such an integral part of life that an average of 75% of applicants want to make sure that the company values and practices align with their own before investing their energy and focus in various rounds of interviews. For this reason, during the last decade employer branding has become a vital element […]

How do I write the best web copy?

Several studies have found that people absorb more information and focus better when reading from paper, rather than from a screen. This is because when reading from a screen you usually scroll through content and scan through information faster, which brings you to go through more text in a shorter time. This can often lead […]

Marketing as a Service: 7 benefits for IT businesses

Marketing as a Service is a form of service whereby you get access to a complete external marketing team of specialists, supplied by an online marketing agency. You pay a fixed amount per month for this team similar to a subscription fee, depending on the number of services you require. This team effectively complements your […]

LinkedIn Advertising for IT: 10 Best Practices

LinkedIn is one of the largest business networks globally and is therefore ideal to advertise on for companies that focus on the B2B market. With the advertising possibilities of LinkedIn you can bring your message to the attention of your specific target audience in a professional way. This is perfect for IT businesses with a […]

Increase the LinkedIn conversion rates of your IT business by focusing on the right job functions

As far as social media go, LinkedIn is the most effective one to work with for B2B marketing. To achieve the best results on this platform, targeting is the key to success if done the right way. As marketers know best, it can be challenging to pin down the exact job titles to target because […]

Google Analytics is under fire: how will this affect you?

In recent months Google Analytics has come under fire. The reason for this is that it does not comply with the European AVG (or GDPR). For many, this was a shock as Google Analytics is used by many marketers and website owners to track the number of visitors to their website and their conversion goals. […]

Use Cialdini’s 6 principles of persuasion to generate more conversions

The psychologist Robert B. Cialdini has written what many marketers consider the go-to book when it comes to persuading potential customers. In his book ‘Influence’ he lists the 6 principles of persuasion that form the basis of any advertising or marketing campaign. But how can you implement these 6 principles to create more conversions on […]

Achieve targeted growth through the B2B Online Marketing Maturity Model

As most B2B organizations are realizing, online marketing is becoming an increasingly essential part of how the target audience first interacts with the organization. Research conducted by Gartner shows that nearly 80% of marketing budgets in 2020 were spent on marketing through online channels. For 2021, 74% of requested CMOs expect to spend more on […]